Luận văn thạc sĩ UEH improving petrol stations employees’ motivation a study of petrovietnam oil

UNIVERSITY OF ECONOMICS HO CHI MINH CITY

International School of Business

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Nguyen Cao Duc

IMPROVING PETROL STATIONS EMPLOYEES’ MOTIVATION:

A STUDY OF PETROVIETNAM OIL CORPORATION

MASTER OF BUSINESS ADMINISTRATION

Ho Chi Minh City – 2018

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UNIVERSITY OF ECONOMICS HO CHI MINH CITY

International School of Business

------------------------------

Nguyen Cao Duc

IMPROVING PETROL STATIONS EMPLOYEES’ MOTIVATION:

A STUDY OF PETROVIETNAM OIL CORPORATION

MASTER OF BUSINESS ADMINISTRATION

SUPERVISOR: Dr. Nguyen Thi Mai Trang

Ho Chi Minh City - 2018

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Executive summary

Many researches recently have show that: motivation of employees play a very important

role in business activity. They have pointed out: if the level of motivation is high, the

employee can perform better, the worker can get higher productivity and the company

can achieve business goal and objective effectively. On the opposite, if the motivational

level is low, it could lead to low sales performance, it may weaken the company

performance and thus it can affect business success.

Understanding the significant role of employee motivation, the objective of this thesis

was (1) to find out the impact of employee motivation on organization effectiveness and

productivity, (2) to identify what factors motivating employees at PetrolVietnam Oil

Corporation’s (in short, it would be called PVOIL in this thesis) petrol stations and

examine the major factors that increase motivation of employees the most.

After carefully reviewing many theory regarding employee motivation, I found that: there

are many factors that motivate employees, including both financial factors and non￾financial factors. There exists a strong relationship between employees’ motivation and

organizational effectiveness. The more motivated the employees are, the more

contribution they bring, thus the more profitable and successful is the business.

The findings of the study revealed that financial factors plays the most important role in

motivating employees at PVOIL petrol stations. The findings are discussed in details in

the research along with suggestions for PVOIL and managers/leaders at PVOIL in order

to increase the employee’s motivational level.

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Acknowledgements

I would especially like to show my gratefulness and special thanks to my supervisor –

Dr. Nguyen Thi Mai Trang for all her continuous supports, advices and instructions

through the process of researching and writing this thesis. Without her enthusiastic help,

this thesis could not have been accomplished.

I also would like to show my gratitude to ISB lecturers, my colleagues at work, my

classmates at ISB for their valuable knowledge and continuous support. I also send my

sincere thankfulness to my family for their support and encouragement throughout my

years of study.

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TABLE OF CONTENTS

Executive summary

Acknowledgements

1. INTRODUCTION...................................................................................................... 1

1.1. Company background .......................................................................................... 1

1.2 Company structure, mission and vision ................................................................ 1

2. PROBLEM CONTEXT.............................................................................................. 4

2.1 The labor productivity and motivation in Vietnam............................................... 4

2.2. The labor productivity at petrol stations owned by PVOIL................................. 7

2.3. Situations of workers at petrol stations owned by PVOIL.................................. 9

3. PROBLEM VALIDATION ..................................................................................... 14

3.1 Payment and welfare policy................................................................................ 15

3.2 Working condition and environment .................................................................. 17

3.3 Promotion and career policy ............................................................................... 18

4. CAUSE - EFFECT MAP.......................................................................................... 19

5. CAUSE VALIDATION ........................................................................................... 20

6. ALTERNATIVE SOLUTIONS ............................................................................... 27

6.1.The first alternative solution: Welfare programmes for petrol stations

employees .......................................................................................................... 27

6.2.The second alternative solution: Fair payment policy ........................................ 28

6.3.The third alternative solution: Long-time contribution recognition in payment

policy.................................................................................................................. 30

7. ORGANIZATION OF ACTIONS ........................................................................... 32

8. CONCLUSION ........................................................................................................ 35

9. SUPPORTING INFORMATION............................................................................. 36

APPENDICES.............................................................................................................. 45

REFERENCES ............................................................................................................. 48

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