Luận văn thạc sĩ UEH factors impact employer attractiveness among IT engineers in ho chi minh city ,

MINISTRY OF EDUCATION AND TRAINING

UNIVERSITY OF ECONOMICS HO CHI MINH CITY

LE TIEN THANH

FACTORS IMPACT EMPLOYER ATTRACTIVENESS

AMONG IT ENGINEERS IN HO CHI MINH CITY

MASTER OF BUSINESS ADMINISTRATION THESIS

HO CHI MINH CITY- 2011

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MINISTRY OF EDUCATION AND TRAINING

UNIVERSITY OF ECONOMICS HO CHI MINH CITY

LE TIEN THANH

FACTORS IMPACT EMPLOYER ATTRACTIVENESS

AMONG IT ENGINEERS IN HO CHI MINH CITY

MAJOR: BUSINESS ADMINISTRATION

MAJOR CODE: 60.34.05

MASTER OF BUSINESS ADMINISTRATION THESIS

SUPERVISOR: DR. HO TIEN DUNG

MSc. TA THI BICH THUY

HO CHI MINH CITY- 2011

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ACKNOWLEDGEMENT

I would like to thank my supervisors Dr. Ho Tien Dung and MSc. Ta Thi Bich Thuy

for their intensive guidance and encouragement during the course of my study.

I would like to express my sincere thanks to Dr. Pham Quoc Hung and Dr. Nguyen

Thi Nguyet Que for their reviews and constructive suggestions.

I would like to extend my sincere thanks to Professor Nguyen Dinh Tho, Dr. Tran

Ha Minh Quan, Dr. Nguyen Thi Mai Trang, members of the proposal examination

committee, for their valuable comments and feedbacks.

I would like to express my sincere gratitude to all of my teachers at Faculty of

Business Administration and Postgraduate Faculty, University of Economics Ho

Chi Minh City for their teaching and guidance during my MBA course.

Finally, I would like to specially express my thanks to my wife, my family, all of

my classmates and my friends and for their support and encouragement.

Ho Chi Minh City, 10th December 2011.

Le Tien Thanh

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Abstract

Master Thesis in Business Administration, Summer 2011

Economics University Ho Chi Minh City

Attracting and selecting the right types of employees, especially high quality

resources have always been a challenge for organization. But recruiting qualified

applicants may become increasingly difficult over the next 15 years as demographic

and economic factors are expected to create a “war for talent”. A recent global

survey from McKinsey in 2006 revealed that managers ranked “finding talented

people” as the single most important managerial preoccupation for the rest of the

century. Therefore, talented and skilled person will become rare and precious in the

labor market. Thus, knowing what these candidates value in an organization and

what attracts them to a company is an important prerequisite for successful

recruitment activities.

Both qualitative and quantitative approaches were considered in this research. First,

the qualitative research is conducted through making in-depth interview with eight

managers of IT/Telecommunication companies to check the content and meanings

of words using in the measurement scales. Then the main research is quantitative

with 258 engineers who currently work in IT sector. The Cronbach’s alpha is used

to measure reliability, the Exploratory Factor Analysis attempts to identify

underlying variables and regression analysis is used to test the research model and

hypotheses.

The result confirms that Interest value, Social value, Economic factors,

Development value, and Application value have positive impacts on Employer

Attractiveness among IT engineers in Ho Chi Minh City. Therefore, the benefit of

this study will help IT companies to prioritize these critical factors when they want

to enhance their attraction and attract talented IT engineers.

Key words: Employer Attractiveness, interest value, social value, development

value, economic value.

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Contents Page

CHAPTER 1: INTRODUCTION ............................................................................1

1.1 The problem statement........................................................................1

1.2 Research questions..............................................................................3

1.3 Research objectives.............................................................................3

1.4 Research methodology ........................................................................3

1.5 Scope and delimitations of the study ...................................................4

1.6 Structure of the study ..........................................................................4

CHAPTER 2: REVIEW OF RELEVANT LITERATURE ......................................6

2.1 Concepts.............................................................................................6

2.1.1 Job choice and uncertainty ........................................................6

2.1.2 Job choice determinants ............................................................7

2.1.3 Employer knowledge.................................................................7

2.1.4 Instrumental and Symbolic attributes ........................................9

2.1.5 Employer Attractiveness from employee perspective .............. 10

2.2 Research Model ................................................................................ 11

2.2.1 Variables and Hypotheses ....................................................... 11

2.2.2 Research model....................................................................... 12

CHAPTER 3: RESEARCH METHODOLOGY.................................................... 13

3.1 Research process............................................................................... 13

3.2 The pilot research.............................................................................. 14

3.3 The main research ............................................................................. 14

3.3.1 The scales................................................................................ 15

3.3.2 The questionnaire .................................................................... 18

3.3.3 Measurement........................................................................... 18

3.3.4 Data collection ........................................................................ 18

3.3.5 Population and sampling ......................................................... 19

CHAPTER 4: RESULTS AND DISCUSSION OF THE FINDINGS.................... 20

4.1 Descriptive statistics ......................................................................... 20

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