Thư viện tri thức trực tuyến
Kho tài liệu với 50,000+ tài liệu học thuật
© 2023 Siêu thị PDF - Kho tài liệu học thuật hàng đầu Việt Nam
Các yếu tố ảnh hưởng đến quyết định tham gia chạy Grab bike của sinh viện tại Tp.HCM
Nội dung xem thử
Mô tả chi tiết
© 2021
CÁC
TP.HCM
dành
,
.
ý
.
ng
làm rõ các
(1) (2)
(3) và (5) có
sinh viên và doanh
FACTORS AFFECTING STUDENTS' DECISION TO BECOME PARTNERS AS
RIDERS WITH GRAB BIKE IN HO CHI MINH CITY
Abstract: Nowadays, the number of students participating Grab bike as riders is increasing day by day and
getting a lot of attention from the community. Students participating Grab bike as a part-time job are to
earn income, to improve their knowledge, and soft skills, to gain experience, which are all that students
need to prepare for getting a good job in the future. This study aims to identify and evaluate the factors
, and propose some managerial
implications so that Grab could improve its service quality. Combining qualitative and quantitative research
methods, the study was conducted a survey of 184 respondents who are students studying at the universities
in Ho Chi Minh city (HCMC). The study was used SPSS 20.0 to analyse this study by tests of reliability,
decisions to become partners as riders with Grab bike in HCMC, including (1) Income; (2) Skill
improvement; (3) Time utilization; (4) Personal need; (5) Social relationships. From these findings and
results, the authors proposed some managerial implications so that Grab could improve effectively its
quality.
Keywords: Students participating as riders with Grab Bike,
(2019-
[6].
inh viên
. Các nghiên
(Hielke, 2004) [2]
và