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Mô tả chi tiết
1
Part Three:
Market Segmentation
Targeting & Psitioning
( Chapter8)
2
Market segmentation
1. Identify bases for
segmenting the
market .
2. Develop profiles of
resulting segments .
Market segmentation
1. Identify bases for
segmenting the
market .
2. Develop profiles of
resulting segments .
Market targeting
3.Develop measures of
segment attractiveness.
4.Select the target
segment(s).
Market targeting
3.Develop measures of
segment attractiveness.
4.Select the target
segment(s).
Market positioning
5. Develop positioning
for each target segment.
6.Develop marketing
mix for each target
segment.
Market positioning
5. Develop positioning
for each target segment.
6.Develop marketing
mix for each target
segment.
STP Strategies (P.239)