Nghiên cứu nhu cầu du lịch trải nghiệm của người dân thành phố Cần Thơ

Tgp chiK Tap 54. So 7C (2018): 109-116

Tap chl Khoa hpc Tru'dng Dai hpc Can Thd

Phan C: Khoa h^c X3 h$i, Nhan vi n va Giao d^c

website: sj.ctu.edu.vn

DOI:I0.22144/ctu.jvn.2018.I30

NGHlfe N CUt i NH U CA U D U LIC H TRA I NGHIE M CU A NGU'OfI DA N

THAN H PH O CA N TH O

NguySn Thi Tu Trinh^', Nguyen Hong Dao^ va Khini Ngpc Huy6n'

'Khoa Kinh te, Truong Dai hoc Cdn Tho

-Sinh vien ngdnh Qudn tri Dich vu Du lich vd Lu hdnh. khoa 39, Truong Dai hoc Can Tho

*Nguoi chiu trdch nhiem ve bdi viit: Nguyin Thj Tu Trinh (email: tutjinh(aictu.edu.vn)

Thong tin chung:

Ngdy nhan bdi: 18/12/2017

Ngdy nhan bdi sua: 02/03/2018

Ngdy duyet ddng: 30/10/2018

Title:

Investigation of residents'

demand on experiential

tourism in Can Tho city

Tir khda:

Du lich trdi nghiem, nhu cdu.

thdnh pho Cdn Tho

Keywords:

Can Tho city, demand,

experiential tourism

ABSTRACT

This study was conducted lo investigate the demand on experiential

tourism of the resident of Can Tho city. It was based on interview data

from 200 citizens and use of descriptive statistics and crosstab method.

The results showed that experiential tourism is not only a new type of

tourism but also a tourist trend of young generations. In addition, the

results also indicated a range of essential activities in an experiential

tour for the customers. Based on these results, some policy

recommendations were proposed for tourism enterprises lo satisfy

demand on experiential tourism of the resident of Can Tho city better in

the coming years.

TOM TAT

Di tdi duac thuc hien nhdm phdn tich nhu cdu du lich trdi nghiem ciia

nguoi ddn thdnh pho Cdn Tha. Du lieu Irong di tdi duoc thu thdp bdng

cdch khdo sdt 200 nguoi ddn a thdnh pho Cdn Tho nhdm tim hieu nhu

cdu du lich trdi nghiim cua hg. Di tdi su dying hai phuang phdp chinh Id

thong ke mo id vd phdn tich bdng cheo. Kit qud nghien ciru cho thdy du

lich trdi nghiim la loai hinh du lich khd mai me vd dang Id xu huang cua

gioi Ire hien nay. Bin cgnh do, nghiin cuu ciing chi ra cdc hogt dong md

khach hdng mong muon duac trdi nghiim trong mot tour du lich. Dua

tren kit qud phdn lich, nghien ciru de xudt mpt sd khuyen nghi phu hop

cho cdc cong ly lir hdnh di dap img nhu cdu du Ijch trdi nghiem cua

nguai dan thdnh pho Cdn Tha tot hon trong thai gian lai.

Trich dan: Nguyen Thi Tii Trinh, Nguyen Hong Dao va Khtm Ngpc Huyen, 2018. Nghien cuu nhu cau du

lich trai nghiem ciia nguai dan thanh pho Can Tho. Tap chi Khoa hoe Truang Dai hgc Can Tha.

54(7C): 109-il6.

1 DAT VAN DE

Ngay nay, du lich dang tra thanh mgt loi sflng

moi, Du lich khong don thuan la tham quan ma con

phai kham pha, trai nghiem, khong chi nghe huang

din vien thuyet trinh ma phai co sir tham gia,

tuong tac lan nhau. Rat nhieu nguai da va dang tim

dSn mot loai hinh du lich moi - du lich trai nghiem.

Diing nhu ten ggi ciia no, day la loai hinh du lich

mong muon dem lai cho khach hang nhiing trai

nghiem dgc dao, tham chi la lan dau tien tham gia

mgt boat dgng nao do, thu hiit du khach bai su

nang dgng, moi la, hap dan va day thu thach. Tuy

nhien, loai hinh du lich nay van chua pho bien a

Viet Nam. Bang chiing la ehi mgt vai tinh thanh 6

nuac ta moi bat dau de y den loai hinh nay va

khong nhieu cong ty lit hanh dua vao khai thac.

Mien Bac co torn- trai nghiem lang que a lang co

Duong Lam (Ha Npi) hay lang Yen Diic (Quang

Ninh), Khu vuc mien Trung eo cac tour kham pha