Marketing plan for the development of Ho Chi Minh city stock exchange in the period of 2012 - 2017 in VietNam stock market

TRÖÔØNG ÑAÏI HOÏC MÔÛ TP. HCM UNIVERSITEÙ LIBRE DE BRUXELLES

HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL

MBMM5

ĐẶNG KIM THỦY

MARKETING PLAN FOR THE DEVELOPMENT OF HOCHIMINH

STOCK EXCHANGE IN THE PERIOD OF 2012 - 2017

IN VIETNAM STOCK MARKET

MASTER PROJECT

MASTER IN BUSINESS & MARKETING MANAGEMENT

Tutor’s Name: TRAN HA MINH QUAN. PhD

Ho Chi Minh City

(2012)

STATEMENT OF ORIGINALITY

This work has not been submitted for a degree or diploma in any university. To the best of

my knowledge and belief, the project contains no materials previously published or written

by another person except where due reference is made in the project itself.

Dang Kim Thuy

February 19, 2012

ACKNOWLEDGEMENT

I would like to express my appreciation to Mr. Tran Ha Minh Quan - PhD, my project tutor,

for all support in giving the valued guidance and useful advises in the preparation of this

project.

In addition, I would like to say thanks to Prof. Jean-Pierre Baeyens – the Dean of Solvay

Business School in Vietnam for kind supports in MBMM5 Course as well as my final

project.

Special thanks to Mr. Trinh Trung Nghia – Manager of Trading Surveillance Department

of Hochiminh Stock Exchange, my mentor, for unlimited support in sharing information

and experiences in my project.

Finally, I would like to send my science appreciation to my family and my company for

supports and encouragements during my MBMM5 course.

TUTOR’S COMMENTS

I am writing to confirm that the project:

“MARKETING PLAN FOR THE DEVELOPMENT OF HOCHIMINH STOCK

EXCHANGE IN THE PERIOD OF 2012 - 2017 IN VIETNAM STOCK MARKET”

Prepared by Ms. Dang Kim Thuy

This project has satisfied the requirement for Master in Business and Marketing

Management course.

I, therefore, recommend that the project be presented.

Tutor

TRAN HA MINH QUAN

Name: Dang Kim Thuy

Course: MBMM5

COMPANY’S COMMENTS

Hochiminh Stock Exchange had the development strategies in the period 2011-2020.

However, Hochiminh Stock Exchange has not made marketing strategies plans yet. When

Ms. Dang Kim Thuy would like to ask me about this issue, I accepted her requirement and

gave the opportunity for her. From the development strategies of Hochiminh Stock

Exchange, she finds the issues and gets marketing objectives in her mind to make

marketing plan in the next 5 years (2012-2017). In the project, she uses market research

with in-depth interview method focus on some kind of interviewees including investors,

brokers, analysts, experts of financial field. She wants to analyze the attitudes, opinions,

expectations of interviewees about the Vietnam stock market as well as Hochiminh Stock

Exchange. From that, she gives the detailed marketing strategies plan for Hochiminh Stock

Exchange. In addition, she has some good recommendations for us from interesting

aspects in the Vietnamese investors’ attitude.

Trinh Trung Nghia

Manager of Trading Surveillance Department