Marketing plan for the wedding planner company

TRƯỜNG ĐẠI HỌC MỞ TP.HCM

HO CHI MINH CITY OPEN UNIVERSITY

UNIVERSITÉ LIBRE DE BRUXELLES

SOLVAY BRUSSELS SCHOOL

MBMM 4

VO THI THO

MARKETING PLAN FOR

THE WEDDING PLANNER COMPANY

MASTER PROJECT

MASTER IN BUSINESS & MARKETING MANAGEMENT

Tutor’s Name: Dr. Trần Hà Minh Quân

Ho Chi Minh City

(2010)

I

DECLARATION

I declare that this final project contains no material that has been accepted for the

award of any other degree of diploma in any university or other institution and

contains no material previously published or written by another person, except

where due reference is made.

This final project contains a survey that is primarily conducted by myself under

guidance and support of the tutor. Therefore it has high level of trust, confidence

and agreement.

Signed:

Vo Thi Tho 15-Dec-10

Master of Business and Marketing Management

II

ACKNOWLEDGEMENT

First of all, I would like to express my deepest gratitude and great appreciation to

Dr. Trần Hà Minh Quân, my tutor, for his guidance, valuable advices and great

support in developing my thesis.

Secondly, I would like to express my sincere thankfulness all professors, program

coordinators, alumni community members, and my classmates for devoting me

their inspiration, support and sharing their valuable knowledge during my time

studying at the MBMM program of the Solvay Brussels Schools and Ho Chi Minh

City Open University.

Finally, I would like to thank my beloved ones for their love and continuous

encouragement to me during my study.

III

TUTOR’S COMMENTS

Ms. Vo Thi Tho tries her best to make the final project with the topic of “Marketing

Plan For The Wedding Planner Company”. The author has made a lot of efforts to

gather information as well as to conduct a survey to understand the consumer

behavior and attitude towards using wedding planner services. The recommended

marketing plan in this project is practical and useful.

The thesis meets the requirements for the final project of MBMM4 program. I

suggest the committee should allow the author to present it to your kind perusal and

consideration.

Signed:

Dr. Ha Tran Minh Quan 15-Dec-10