Marketing plan for Shell Helix 2011-2013

TRÖÔØNG ÑAÏI HOÏC MÔÛ TP. HCM UNIVERSITEÙ LIBRE DE BRUXELLES

HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL

MBMM4

LAÂM QUANG THÒNH

MARKETING PLAN

FOR SHELL HELIX 2011-2013

Tutor’s Name: Dr. TRAÀN HAØ MINH QUAÂN

Ho Chi Minh City

(2010)

ACKNOWLEDGEMENT OF COMMITMENT

I, Lam Quang Thinh, have prepared and conducted this project “Marketing Plan for

Shell Helix 2011-2013” as the final project of my MBMM4 program.

With the approval and great advices from the National B2C Sales Manager of Shell

VN Co., Ltd – Ms. Bui Thi Thanh Ha and Shell company, this project has been

accomplished by myself and served the Shell VN company as a real case.

I trust the legality of all references, information sources, updating and materials using

to complete this project.

And I am confident to submit it to Solvay MBMM Faculty, Professors and Jury

members.

ACKNOWLEDGEMENT OF APPRECIATION

Firstly, I would like to say my sincerely thanks to all who have given me fully helping

hands to finish well this project. Your valuable inputs, guidance, documents offer and

encouragement are able to treasure for my project accomplishment.

I also would like to express my great appreciation towards Dr. Tran Ha Minh Quan who

has provided me a lot of insightful feedbacks and devoted guidance to my work. I

simply can say, it is a great chance for me to be with you.

I also convey my sincere thanks to Shell VN Ltd., Co - Sales and Marketing team for

giving me the general information, findings, an opportunity to undertake about the Shell

real case for my studying of the Master of Marketing and Management program and

warmest thanks to my mentor, Ms Bui Thi Thanh Ha – National B2C Sales Manager

who was spending her valuable time to me a lot of market insights and valuable ideas

for this final project.

And, I also would like to take this opportunity to present my grateful heart to all

professors, lecturers from the Open University of Ho Chi Minh city and the Solvay

Business School. In the last one and a half year, you have full-heartedly directed us

to the broad path of updated knowledge treasure. Besides that, I would like to present

my sincerely thanks to the Post Graduate Office and our program coordinators, Mr.

Serge Bywalki and Ms. Nguyen Thi Mong Thuy and all my MBMM4 classmates for

your kind supports, useful information updating during my studying course.

Finally, I wish to express my gratitude to my family who give me strength to fulfill the

project as well as the whole program.

COMMENTS OF TUTOR

Mr. Lam Quang Thinh had proven his capability and willingness to complete this

project.

Overall: Very comprehensive.

I would like to recommend this project should be presented to Solvay MBMM Faculty,

Professors and Jury members.

Good luck and success!