Marketing plan for Truong Thanh agriculture corporation till 2015

TRÖÔØNG ÑAÏI HOÏC MÔÛ TP. HCM

HO CHI MINH CITY OPEN UNIVERSITY

UNIVERSITEÙ LIBRE DE BRUXELLES

SOLVAY BRUSSELS SCHOOL

MBMM4

NGUYEN HOANG THANH

MARKETING PLAN FOR TRUONG THANH

AGRICULTURE CORPORATION TILL 2015

MASTER PROJECT

MASTER IN BUSINESS & MARKETING MANAGEMENT

ADVISOR: Dr NGUYEN MINH DUC

HO CHI MINH CITY

(2010)

COMMITMENT

I hereby commit that the paper was written by myself with information

retrieved and obtained from reliable sources and was prepared under the

guidance of Dr. Nguyen Minh Duc. Where ideas were reproduction of other

publication, the sources were clearly indicated, thus assuring no plagiarism

committed.

HCMC, 28 February, 2011

NGUYEN HOANG THANH

ACKNOWLEDGEMENT

I would like to express my sincere thanks to Hiep Quang Co. and Truong

Thanh Corp., for its documents and guidance during my thesis. My deepest

gratefulness goes to the dedicated professors of Solvay Business School –

University of Brussels for the profound knowledge that they managed to

impart to me, for the time they spent with us after class to clarify any hazy

points we might have had, and for the patience they carried with them during

difficult moments when we seemed to disagree with the professors. My

sincere thanks are reserved for Dr. Nguyen Minh Duc, a senior lecturer in

economics at Nong Lam University and Ho Chi Minh City Open University.

Without his invaluable help my paper would never have been finished as it

is now.

I will not forget Mr Serge Bywaski and Ms Nguyen Thi Mong Thuy, our

helpful academic program coordinator, who has been along with us

throughout the course work, giving necessary help and acting

enthusiastically as a medium between the class and Solvay professors

HCMC, 28 February, 2011

NGUYEN HOANG THANH

ADVISOR’S REMARKS

The author has selected a good topic related to his expertise in agricultural

business. He has come up in the right direction and complete the proposed

objectives. The marketing plan suggested in useful, realistic and applicable to

direct business activities of the Truong Thanh Corporation going well. The

structure of this project is well-defined with logical and sub-sections.

The author has worked hard to conduct field survey, collect information and do

analyses for this project. With this study, the author has been proved that he had

understood to apply achieved knowledge from MBA program to solve specific

and important problems of the Truong Thanh Corporation.

I believe that this project has been well prepared and studied in a limited time.

Therefore, I strongly recommend the jury to accept his presentation to complete

his master program.

HCM City, 01 March, 2011

Dr. Nguyen Minh Duc