Marketing plan for Kaspersky Anti-Virus software

TRƯỜNG ĐẠI HỌC MỞ TP.HCM UNIVERSITÉ LIBRE DE BRUXELLES

HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL

MBMM5

Bùi Hương Thanh

MARKETING PLAN FOR

KASPERSKY ANTI-VIRUS SOFTWARE

MASTER PROJECT

MASTER IN BUSINESS & MARKETING MANAGEMENT

Tutor’s Name: Lê Thái Thường Quân

Ho Chi Minh City

(2012)

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Words of guarantee

This academic project is a research project that was written by Bui Huong

Thanh in fulfillment of the requirement of the degree of Master Business &

Marketing Management at Solvay Business School and Ho Chi Minh City Open

University, course MBMM5.

Ms. Bui Huong Thanh

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Acknowledgement

I would like to express my sincere thanks to professors of Solvay Business School –

University of Brussels for the profound knowledge that they managed to impart to me, for

the time they had spend to instruct me. My thanks are reserved for Mr.Ngo Tran Vu for his

advice on conducting choosing the topic and his recommendation to help me finish my

final project. I would also like to extend my gratitude to colleagues and friends, who

helped me to complete the questionaires.

My deepest gratefulness goes to Professor Lê Thái Thường Quân, lecturer of the Ho Chi

Minh City Open University and aslo my tutor, who enthusiastically helped me from project

outline until to project finishing.

Lastly, I would also like to thank Mr.Serge Bywaski and Ms.Nguyen Thi Mong Thuy,

Ms. Le Thi Ngoc Hien, our co-ordinators, who have been with us throughout the course,

for their enthusiastic connection between the class and Solvay professors.

Bui Huong Thanh (Ms.)