Marketing plan for a new technology and telecommunications website www.mobilereview.vn

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TRƯỜNG ĐẠI HỌC MỞ TP.HCM UNIVERSITÉ LIBRE DE BRUXELLES

HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL

MBMM4

HỒ TRẦN MINH QUANG

MARKETING PLAN FOR A NEW TECHNOLOGY AND

TELECOMMUNICATIONS WEBSITE

WWW.MOBILEREVIEW.VN

MASTER PROJECT

MASTER IN BUSINESS & MARKETING MANAGEMENT

Tutor’s name: NGUYỄN VĂN SƠN

Ho Chi Minh City

(2010)

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ACKNOWLEDGEMENTS

I wish to express my profound gratitude and great appreciation to my advisor

Dr. Nguyen Van Son for his valuable guidance, advice and encouragement throughout

the research study.

Special thanks are extended to my colleagues at Thuy Kim Minh Joint Stock Company

for taking interest and giving valuable suggestions to improve the content of this study

as well as providing me the materials needed for the research.

Taking this opportunity, I would also like to thank all lecturers, mentors, HCMC Open

University staffs and my classmates for their assistance and co-operation during my

two-year’s time at the MBMM program of Solvay Brussels School.

I remain indebted to my family, friends for their valuable encouragement and

unceasing supports in my academic pursuits.

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MASTER PROJECT IN BUSINESS & MARKETING MANAGEMENT

Tutor : Dr. NGUYỄN VĂN SƠN

Researcher : HỒ TRẦN MINH QUANG

Title of Project : Marketing Plan for a New Technology and

Telecommunications Website - www.mobilereview.vn –

Program of Study : MASTER IN BUSINESS & MARKETING MANAGEMENT

TUTOR’S COMMENTS

1. The project embraces high practicality. The objectives of the research are well￾defined. The organization is logically performed.

2. The researcher employs a suitable and appropriate research methodology. The

results present some new perspectives which are, to some extent, scientifically

useful. With suitable environment situation analyses, the author has introduced

a number of solutions that are highly comprehensive and feasible.

3. Nevertheless, the project has shown some inevitable limitations: the analyses

are more qualitative. Little quantitative data have been demonstrated.

4. In general, the research successfully meets the requirements (of both content

and form) for a project of Master in Business and Marketing Management.

I hereby propose candidate Ho Tran Minh Quang to defend for his dissertation in front

of Board of Examiners for Master dissertation of Vietnam - Belgium Master Program

HCMC, 9th of December, 2010

TUTOR

DR. NGUYỄN VĂN SƠN

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LIST OF ABBREVIATIONS

ABBREVIATIONS MEANING

ICT Information and Communications Technology

IT Information Technology

NRI Networked Readiness Index

PR Public Relations

RSS Really Simple Syndication

VNPT Vietnam Post and Telecommunications Group