UBI-GM-Presentation18.050112-price pps

Pricing for International Markets

Chapter 18

McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved.

PowerPoint presentation prepared by:

Alfred Lowey-Ball

Associate Professor of Marketing

UBI-United Business Institutes

Brussels, Belgium

Chapter Outline

• Pricing Policy

• Approaches to international pricing

• Full cost vs variable cost pricing

• Skimming vs penetration pricing

• Price escalation

• Cost of exporting Deflation

• Tax, Tariff, admin costs Exchange rate fluctuations

• Inflation Varying currency values

• Middlemen and transportation costs

• Sample effects of price escalation

• Lessening Price escalation

• Leasing in international markets

• Countertrade

• Transfer Pricing

• Price Quotations

• Administered pricing

• Pricing Policy

• Approaches to international pricing

• Full cost vs variable cost pricing

• Skimming vs penetration pricing

• Price escalation

• Cost of exporting Deflation

• Tax, Tariff, admin costs Exchange rate fluctuations

• Inflation Varying currency values

• Middlemen and transportation costs

• Sample effects of price escalation

• Lessening Price escalation

• Leasing in international markets

• Countertrade

• Transfer Pricing

• Price Quotations

• Administered pricing