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International Marketing Channels
Chapter 14
McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved.
PowerPoint presentation prepared by:
Alfred Lowey-Ball
Associate Professor of Marketing
UBI-United Business Institutes
Brussels, Belgium
Chapter Outline
• Doublemint in China
• Channel of distribution structures
• Import oriented
• Japanese
• From traditional to modern structures
• Distribution patterns
• General
• Retail
• Alternative middlemen choices
• Home-country
• Foreign-country
• Government-affiliate
• Factors afecting choice of channel
• Cost Coverage
• Capital Character
• Control Continuity
• Locating, selecting & motivating middlemen
• Doublemint in China
• Channel of distribution structures
• Import oriented
• Japanese
• From traditional to modern structures
• Distribution patterns
• General
• Retail
• Alternative middlemen choices
• Home-country
• Foreign-country
• Government-affiliate
• Factors afecting choice of channel
• Cost Coverage
• Capital Character
• Control Continuity
• Locating, selecting & motivating middlemen