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UBI-GM-Presentation11.050112-mk entry ppsx
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Global Marketing Management:
Planning and Organization
Chapter 11
McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved.
PowerPoint presentation prepared by:
Alfred Lowey-Ball
Associate Professor of Marketing
UBI-United Business Institutes
Brussels, Belgium
Chapter Outline
• Global Gateways
• Global Marketing Management:old vs new views
• The Nestlé way
• Benefits of global marketing
• A balanced approach to global marketing strategy:
3M
• Planning for Global Markets
• Company objectives and resources
• International commitment
• The planning process
• Alternative Market Entry Strategies
• Exporting
• Contractual agreements
• Strategic International Alliances
• Direct foreign investment
• Organizing for Global competition
• Global Gateways
• Global Marketing Management:old vs new views
• The Nestlé way
• Benefits of global marketing
• A balanced approach to global marketing strategy:
3M
• Planning for Global Markets
• Company objectives and resources
• International commitment
• The planning process
• Alternative Market Entry Strategies
• Exporting
• Contractual agreements
• Strategic International Alliances
• Direct foreign investment
• Organizing for Global competition