Tài liệu bổ trợ môn tiếng anh chuyên ngành quản trị kinh doanh: Tài liệu tham khảo / Nguyễn Thị Thanh Trúc cb

1

PREFACE

This book is designed to provide a supplementary practice material for

undergraduate students at Banking University Ho Chi Minh City majoring in

Business Administration at the intermediate level of English proficiency.

The book consists of 2 main sections:

Section 1 includes in-class practices covering nine particular modules of business

administration, as required in the course syllabus. Each module provides abundant

exercises such as multiple choices of word definitions, vocabulary matching,

passage completion, reading comprehension, translation practice, and sentence

building.

Section 2 covers further exercises so that the students could use the terminology

appropriately in the contexts as well as apply the language skills developed

throughout the course to complete the tasks on vocabulary, passages, translation, and

writing. These tasks are selectively chosen from a wide range of materials to help

course-takers consolidate the language work covered in the textbook and

successfully apply the knowledge in the exam.

It also provides Suggested answers, Glossary and References.

2

Table of Contents

SECTION 1 –IN-CLASS PRACTICE ............................................................................................................3

MODULE 1- E-RECRUITMENT...............................................................................................4

MODULE 3 - BONUSES AND INCENTIVES ..........................................................................20

MODULE 4 - HIRING LOCALLY AND ABROAD..................................................................27

MODULE 5 - JOB ADVERTISEMENT...................................................................................34

MODULE 6- IMPROVING CUSTOMER EXPERIENCE........................................................43

MODULE 7- MAKING THE MOST OF AN ONLINE STORE ................................................51

MODULE 8- INTERNET ADVERTISING...............................................................................60

MODULE 9- DEVELOPING CUSTOMER RELATIONSHIPS...............................................68

SECTION 2– SUPPLEMENTARY EXERCISES ..............................................................................................76

I. TEXT COMPLETION .......................................................................................................77

II. READING COMPREHENSION..........................................................................................97

II. SENTENCE TRANSLATION................................................................................................... 130

SUGGESTED ANSWERS.................................................................................................................... 139

SECTION 1 – IN-CLASS PRACTICE.................................................................................... 140

SECTION 2 - SUPPLEMENTARY EXERCISES ................................................................... 162

REFERENCES....................................................................................................................... 199

3

SECTION 1–IN-CLASS PRACTICE

4

MODULE 1- E-RECRUITMENT

(Finish all the following Vocabulary exercises

before doing Reading Exercises in the course book.)

I. VOCABULARY.

1. Multiple Choice.

Look at the main point and detailed questions (page 4-HR_Market Leader) then

choose the best definitions for the following phrases.

1. technological resources

A. the methods for using scientific discoveries for practical purposes, esp. in industry

B. information, tools or devices that motivate students and give information or

assistance with questions

C. a useful or valuable possession or quality of a country, organization, or person

2. online testing

A. an examination of somebody’s knowledge or ability

B. a medical examination

C. assessment and data management system via internet

3. automated feedback

A. information provided to people from a computerized source

B. information about how good or useful something or somebody’s work is

C. an area of interest or an area over which a person has control

4. virtual world

A. almost, but not exactly

B. real world

C. images, sounds and text used by a computer to create a world where people can

communicate with each other, play games and pretend to live another life

5. internet forum

A. a meeting in which people can talk about a problem or matter of public interest

B. a website or web page where users can put comments about a particular issue or

topic and reply to other users' comments

C. an occasion or a place for talking about a matter of public interest.

5

2. Matching.

Look at paragraphs A-D (page 5-HR_Market Leader). Match the words/phrases in

the box with their definitions. There are FIVE extra words.

withdraw measure up inappropriate

candidate

standard

requirements

E-Recruitment

exceed make use of opinion poll weed out stick with

1. the process of personnel recruitment using electronic resources, in particular the

internet, online job advertising boards and search engines

2. an assessment of public opinion obtained by questioning a representative sample

3. to get rid of people or things that are not wanted

4. to continue doing something or using someone to do work for you,

not stop or change to something or someone else

5. technical specifications or other precise criteria established by particular companies for

internal or external use

3. Word Search.

Look at paragraphs E-H (page 5-HR_Market Leader) and find the words/phrases to

match the definitions below.

1. a picture of a person or an animal that represents a particular computer user in a

computer game or on social media

2. become involved, or have contact with someone or something

3. an online virtual world

4. company's reputation and popularity from a potential employer's perspective

5. make use of something

II. TEXT COMPLETION.

Text 1. Multiple Choice.

Read the text and choose the best answers for each gap.

Selection procedures

Dagmar Schmidt is the head of recruitment at a German telecommunications company. She

talks about the (1)_____,the methods that the company uses to recruit people: 'We advertise in

national newspapers. We look at the (2)_____of applicants: their experience of different jobs

and their educational qualifications.

6

We invite the most interesting (3)_____to a group discussion. Then we have individual

interviews with each candidate. We also ask the candidates to do written (4)_____to assess

their intelligence and personality.

After this, we (5)_____three or four candidates. We check their references by writing to

their (6)_____previous employers or teachers that candidates have named in their applications.

If the references are OK, we ask the candidates to come back for more interviews. Finally, we

offer the job to someone, and if they (7)_____we have to think again. (some applicants may

get other job offers at the same time as ours.) If they accept it, we hire them. We

(8)_____someone only if we find the right person.'

1.

A application process B booking process

C payment process D selection process

2.

A application forms B backgrounds

C situation vacants D interviews

3.

A applicants B recruits

C candidates D referees

4.

A psychometric tests B performance testing

C chaos testing D security testing

5.

A follow up B weed out

C shortlist D withdraw

6.

A referees B references

C interviewers D candidates

7.

A turn it on B turn it round

C turn it off D turn it down

8.

A weed out B appoint

C shortlist D refuse

7

Text 2. Gap-Filling.

Read the article, fill in the numbered blanks with the correct words/ phrases given in

the box. There are FOUR extra words.

particularly proactive competing impression

instead growth available emerging

wide sign in relationships recruit

Finding a Job Online

Networking is an important business tool, but the growth area is online networking. We

learn from social networking that being online helps you develop a (1)_____network of friends.

The same is true of business networking. Professional network sites can also help to create

close professional (2)_____,which is particularly important for job seeking.

These days, many companies do not advertise for staff but (3)_____look for them online. If

you are not online they won’t find you, so you need to be (4)_____and make yourself known.

Many online business networking sites are now (5)_____to supply this market. LinkedIn is

just one example of such a company.

The first thing is to sign up with a good online site and create a profile that gives the best

(6)_____of your skills. You need to show what you can do, as well as why you are the best

person to do it. Remember-there are lots of people (7)_____for the same job!

The second thing is to clean up your online image. Many companies not only look for

candidates online but also do some background checking. Try entering your name in a search

engine and see what it comes up with. Like many other people, you might find things are easily

(8)_____that you do not want an employer to know.

III. READING COMPREHENSION.

Text 1. True/False.

Read the article and decide if the statements are TRUE or FALSE.

1. Young employees are keen to engage in flexible working to reduce the stress of their

working life.

2. Employers provide nothing for their employees to work flexibly.

3. Generation Y is expressing less concern for the planet and humanity than previous

generations did.

8

4. This generation expects to gain international experience faster than previous

generations of employees.

5. Generation Y is not important for employers.

Generation Y: How to keep top talent engaged

by Sarah Murray

A. In recent years, many employers have struggled to meet the changing expectations of a

generation of young employees-Gen Y, or the Millennials, as they are often known-who

famously expect a high salary and plenty of work-life balance.

B. Research has shown that a high percentage of employees see flexible working as being

extremely important, and an even higher percentage of employers believe that offering

employees a flexible work schedule is one of the best ways to attract and retain the best talent.

Many workers feel that the ability to work remotely (from home) would reduce the stress of

their working life. In the most forward-thinking of companies, therefore, employees are

encouraged to redesign their working lives to make them more flexible with the help of state￾of-the-art IT and mobile devices.

C. However, as well as all the usual demands, HR and recruitment directors have noticed some

significant changes in the way young recruits are approaching their careers these days.

D. Firstly, Generation Y are placing increasing importance on the company as an ethical

employer. Nowadays, there's a lot of talk about sustainability, whereas a decade or two ago, it

wouldn't have been important. The responsibility of companies to help solve some of the

world's social and environmental problems is certainly rising up the young graduate's agenda;

they want to be assured that the company has ethical practices and policies that match their

own philosophies.

E. Employers are responding by offering a growing number of opportunities for staff to

embark on community work. These include fundraising or volunteering, career breaks or

participation in international fellowship programmes through which they can spend time

working for non-profit organisations in developing countries.

F. Another deciding factor for Generation Y is the desire to be exposed to a greater range of

experiences and responsibilities at an earlier stage in their career. As well as 'ticking the

environmental and social box', volunteering and community programmes can help address this

issue. In addition, job rotations and accelerated leadership programmes can develop young

recruits' skills and broaden their horizons by taking them away from their main roles and

exposing them to other areas of the business.

9

G. Global experience is also highly valued by Gen Y recruits. Vodafone, for example, places

high-potential individuals in its other operating companies around the world as part of their

career development. While there is a cost to this strategy, if younger recruits are not given these

opportunities, they may take them up anyway. Take the example of a young employee who

wanted to develop his career by working in India and was prepared to go on his own if

Vodafone would not facilitate the move.

H. However, while the demands recruits place on their employers may present new challenges,

Generation Y also bring with them highly valuable new skills, particularly when it comes to

the ease with which they use technology. Global operations require a growing amount of virtual

teamwork using web-based communications channel and video conferencing technology.

'These are things that young people take for granted,' says Matthew Whitbourne, Senior

Inventor at IBM and European Manager of the Extreme Blue summer work experience scheme,

which allows talented students to gain valuable experience working on technical research

projects. 'As employers, we have to be more creative about this.'

(From Sara Helm and Rebecca Utteridge (2010), Human Resources Market Leader,

Longman, Unit 3, Page 13)

Text 2. Questions/Answers.

Read the letter and answer the questions below. Give the answers WITH NO MORE

THAN TWO WORDS.

Questions

1. What position is Jim applying for?

2. Where did he find out about the job?

3. For how long did he do the job of the Finance officer at Taylor Benfield?

4. When did he qualify as an accounting technician?

5. What kind of company does Jim think will help him progress?

Dear Mr. Richardson,

Finance officer: job ref AD401

I would like to apply for the post of Finance Officer as advertised on your website, and

enclose a copy of my CV. I am confident that my background as an Accounting Technician

with Taylor Benfield, I would be a good match for your needs.

I have worked for Taylor Benfield for three years and have gained experience in preparing

accounts, managing payroll, controlling budgets and making sure that the financial regulations

are followed.

10

Taylor Benfield is a medium-sized company and I was given a lot of responsibilities by the

Finance Officer there. In fact, when the Finance Officer was off sick for two months at the

beginning of the year, I was asked to stand in for him.

As you will see from my enclosed, I qualified as an accounting technician with the

association of Chartered Certified accountants (ACCA) in 2012 and I have been able to make

use of what I learned while working in my current post.

I am keen to make use of what I have learned over the past three years in a larger company

so that I can continue to progress. I am a hard worker and able to work under pressure. I enjoy

taking responsibility, but also enjoy working under the guidance of a more senior member of

staff. In my spare time, I enjoy fencing and I feel that this helps me to keep focused, as well

as helping me to keep fit.

I look forward to hearing a positive response to my application.

Yours sincerely,

Jim Davidson

(From Simon Clarke (2020), In company 3.0-Pre-Intermediate-Online Workbook,

Macmillan,Unit 14)

IV. TRANSLATION.

Translate the following sentences into Vietnamese.

1. Candidates who do well in practice tests and receive instant feedback telling them that

they've exceeded the standard requirements find that very encouraging, and so tend to stick

with the company and continue their application.

2. On the site, job candidates can meet students gaining work experience, participate in

opinion polls and join discussion groups, whose topics cover everything from psychometric

testing to working in China.

3. As well as making use of the services of companies such as Monster, the world's largest

online recruitment group, companies are using online technology to speed up the application

process.

4. However, the web offers more than automated form filling, particularly when it comes

to identifying the best talent among the graduate community.

5. Today, however, companies think about how the right candidate can find them by

'setting up shop' in other parts of the Internet, outside their own web domains.

11

V. SENTENCE COMPLETION.

Complete the following incomplete sentences between 6 and 12 words USING YOUR

OWN WORDS.

1. Taking a practice test on a corporate website means..............................................

2. Some companies have extended their use of the Internet in...................................

3. Online recruitment allows candidates to.................................................................

4. If applicants don't measure up, they can .................................................................

5. Traditionally, companies thought ...........................................................................

12

MODULE 2 – APPRENTICESHIP

(Finish all the following Vocabulary exercises

before doing Reading Exercises in the course book.)

I. VOCABULARY

1. Multiple Choice.

Look at the main point and detailed questions (page 24-HR_Market Leader) then

choose the best definitions for the following phrases.

1. commitment

A. willingness to give your time and energy to a job

B. an amount of money you have to pay

C. a promise or firm decision

2. trade association

A. a group of people of common interests

B. an organization that supports companies and employers of a particular type of

industry and protects their rights

C. a group of people or organizations that have the same purpose

3. limitations

A. how much you are able to do something.

B. controlling or reducing something

C. how much you are allowed to do something

4. enhance

A. to worsen the quality

B. to improve the quality

C. to diminish the quality

5. federal government

A. an individual organization that is responsible for controlling and organizing a town

or small area, providing its services

B. national government

C. a system of government in which the different states or provinces of the country

have important powers to make their own laws and decisions

13

2. Matching.

Look at paragraphs A-E (page 25-HR_Market Leader). Match the words/phrases in

the box with their definitions. There are FIVE extra words.

skills shortage intake at best critical in-house

training

craftmanship initiative boost expertise sponsor

1. the number of people that are accepted at a particular time by an organization

2. new plan or process to achieve something or solve a problem

3. lack of skills

4. skill at making things

5. internal training that involves using a company's own expertise and resources

3. Word Search.

Look at paragraphs F-I (page 25-HR_Market Leader) and find the words/phrases to

match the definitions below.

1. to make progress in development

2. a plan for people who work for an employer for

an agreed period of time to learn a new skill

3. a form of training provided at the workplace

4. an employee, customer, or citizen who is involved with an organization, society

5. instructional programs or courses that focus on the skills required for a particular

job function or trade.

II. TEXT COMPLETION.

Text 1. Multiple Choice

Read the text and choose the best answers for each gap.

GO ANYWHERE YOU WANT TO GO

We believe in giving you a lot of responsibility from day one - but that doesn't mean

throwing you in at the deep end. One of our major priorities is to (1)_____you get the training

and support you need to gain the skills which will allow you to succeed personally and

professionally. The training starts as soon as you (2)_____and it never stops. The initial

14

programme is (3)_____partly at your office and partly in our dedicated Learning Centre. For

the first 12 months, you'll have a regular programme of training (4)_____topics as diverse as

Advanced Sales, Goal Setting and Time Management, as well as Airfares and Packages.

After that, you can develop in any direction you choose by (5)_____a range of courses and

events in four key development areas: Sales and Service, Product and Airfares, Systems, and

Personal Development. All this is provided at no (6)______to you -which is exactly the way it

should be. We have a consistent (7)_____of promoting from within; currently about 90 percent

of our Team Leaders have come through the ranks, and we want to keep it that way

We're also keen to train the leaders of the future with our Leadership Development

programme. It's an intensive set of training courses backed up by specialist project work. After

all, becoming a high flier in any company shouldn't be about just waiting to shuffle up the

ladder. Here, the best people develop as far as they like, as fast as they like. We hope you'll be

one of them. And it's a measure of the success of our philosophy on cultivating personal and

(8)_____development, as well as promoting from within, that earned us the Training and

Development award for excellence, as voted by our employees, in the latest Sunday Times' 100

Best Companies to Work For '2004 UK survey.

1. A want B make sure C hope D prepare

2. A join B recruit C contract D employ

3. A introduced B done C based D fixed

4. A dealing B covering C learning D working

5. A going B assisting C training D attending

6. A money B payment C cost D price

7. A record B reputation C activity D standard

8. A life B work ` C career D profession

Text 2. Gap-Filling.

Read the advertisement from apprenticeships.gov.uk, fill in the numbered blanks with

the correct words/ phrases given in the box. There are FOUR extra words.

career path complete qualifications apprentice

assessments potential (n) apprenticeship standard hands-on experience

competitive traineeship perform set out

15

Becoming an apprentice

An apprenticeship is a real job where you learn, gain experience and get paid. You're an

employee with a contract of employment and holiday leave.

As an apprentice you’ll:

• learn and train for a specific job

• get paid and receive holiday leave

• get (1)_____in a real job

• study for at least 20% of your working hours - usually at a college, university or with a

training provider

• complete (2)_____during and at the end of your apprenticeship

• be on a (3)_____with lots of future potential

Levels of an apprenticeship

Each apprenticeship has a level and an equivalent education level. You can start an

apprenticeship at any level. Depending on the level, some apprenticeships may:

• require previous (4)_____such as an English or maths GCSE

• give extra training in the English or maths skills needed so you’re at the right level

At the end of your apprenticeship, you’ll achieve the equivalent education level. For

example, if you complete a level 3 apprenticeship, you’ll achieve the equivalent of an A level.

If you think you need more skills and work experience before starting an apprenticeship,

you can find a (5)_____instead.

What are the benefits of an apprenticeship?

Apprenticeships are an exciting option - you get hands-on training and also the chance to

put your skills into practice.

What you'll earn

What you earn will depend on the industry, location and type of apprenticeship you choose.

• If you're aged 16 to 18 or in the first year of your apprenticeship, you’re entitled to the

apprentice rate.

• If you're 19 or over and have completed the first year of your apprenticeship, you’re

entitled to the National Minimum Wage.

This is the minimum you’ll earn - many employers pay a lot more and offer their apprentices

a (6)_____salary.