Marketing plan to launch a packaged Soya milk in VietNam

TRƯỜNG ĐẠI HỌC MỞ TP.HCM UNIVERSITEÙ LIBRE DE BRUXELLES

HOCHIMINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL

MBMM3

NGUYỄN THÙY CHÂU

MARKETING PLAN TO LAUNCH

A PACKAGED SOYA MILK IN VIETNAM

MASTER PROJECT

MASTER IN BUSINESS & MARKETING MANAGEMENT

Tutor: Trinh Thuy Anh

Ho Chi Minh City

(2011)

STATEMENT OF ORIGINALITY

This work has not been submitted for a degree or diploma in any university. To the best

of my knowledge and belief, the project contains no materials previously published or

written by another person except where due reference is made in the project itself.

NGUYEN THUY CHAU

March 01, 2011

ACKNOWLEDGEMENT

Firstly, I would like to express my appreciation to Ms. TRINH THUY ANH - PhD, my

project tutor, for all her valued guidance and expert advice in the preparation of this

project.

Special thanks to my mentor for his personal encouragement and unlimited support in

sharing marketing experience which motivated me to work harder on this project.

Last but not least I would like to send my deepest appreciation to my family and my

company for their emotional support and spiritual encouragement throughout my MBA

study.

TUTOR’S COMMENTS

I am writing to certify that this project entitled:

MARKETING PLAN TO LAUNCH

PACKAGED SOYA MILK IN VIETNAM

Prepared by

Ms. NGUYEN THUY CHAU

meets the requirement for a business project at the master’s level. It is recommended

that Nguyen Thuy Chau present her project to the Committee.

Hochiminh City, March 1st, 2011

___________________________________

Tutor’s signature

Trinh Thuy Anh