Marketing plan to improve brand of Samsung Washing Machine (2011-2012)

TRƯỜNG ĐẠI HỌC MỞ TP.HCM

HO CHI MINH CITY OPEN UNIVERSITY

UNIVERSITY LIBRE DE BRUXELLES

SOLVAY BRUSSELS SCHOOL

MBMM4

Dang Thi Hoai An

Marketing plan to improve brand equity of

Samsung Washing Machine (2011-2012)

MASTER PROJECT

MASTER IN BUSINESS & MARKETING MANAGEMENT

Tutor’s name: Dr. Nguyen Thang

Ho Chi Minh City

(2011)

i

DECLARATION

I declare that this thesis does not incorporate without acknowledgment any material

previously submitted for a degree or diploma in any university; and that to the best of

knowledge it does not contain any materials previously published or written by another

person except where due reference is made in the text.

Ho Chi Minh City, March 1st, 2011

…………………………………………….

Signature of Student

Dang Thi Hoai An

Master of Business and Marketing Management

ii

ACKNOWNLEDGEMENT

I would express my deep gratitude to my advisor, Dr. Nguyen Thang for his useful

guidance and encouragement.

Thanks are also due to the Solvay Business School and Open University for providing the

Master of Business and Marketing Program, where I learned practical and applicable

knowledge

I also would like to extend genuine thanks to Mr. Serge Bywalski and Ms. Nguyen Thi

Mong Thuy for their support during the implementation of my study.

iii

TUTOR’S COMMENTS

This thesis is a practical one. The objectives were clearly and rationally defined. The

structure is also logical.

The author tried to apply marketing fundamentals together with practical concept and

models to approach and propose the plan. However, the thesis has some limitations such as

survey area, sampling method, or the generalized target population…

In summary, the thesis meets the requirement (both content and presentation) of marketing

master thesis

I propose this thesis to be presented in front of examiner board of the Solvay-OU Master of

Business and marketing Management Program

Ho Chi Minh City, March 1st, 2011

Dr. Nguyen Thang

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