Marketing plan to launch a gel antacid brand in Vietnam market

TRÖÔØNG ÑAÏI HOÏC MÔÛ TP. HCM UNIVERSITEÙ LIBRE DE BRUXELLES

HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL

MBMM4

PHA THÀH TRUG

MARKETING PLAN TO LAUNCH

A GEL ANTACID IN VIETNAM

MASTER PROJECT

MASTER IN BUSINESS & MARKETING MANAGEMENT

Ho Chi Minh City

(2010)

STATEMENT OF ORIGINALITY

This work has not been submitted for a degree or diploma in any university. To the best

of my knowledge and belief, the project contains no materials previously published or

written by another person except where due reference is made in the project itself.

Phan Thanh Trung

December 14, 2010

ACKNOWLEDGEMENT

Firstly, I would like to express my appreciation to Mr. BUI THANH TRANG - PhD,

my project tutor, for all his valued guidance and expert advice in the preparation of this

project.

Special thanks to my mentor for his personal encouragement and unlimited support in

sharing marketing experience which motivated me to work harder on this project.

Last but not least I would like to send my deepest appreciation to my family and my

company for their emotional support and spiritual encouragement throughout my MBA

study

TUTOR'S COMMENTS

I air1 writing to confirm that the project entitled:

MARKETING PLAN TO LAUNCH A GEL ANTACID IN VIETNAM

A product belongs to antacid category

Prepared by

Mr. PHAN THANH TRUNG

Has satisfied the requirement for a Master's project in Business and Marketing

Management.

I, therefore, recommend that the project be presented.

Tutor

BUI THANH TRANG