Kế hoạch kinh doanh nước dừa đóng lon

TRUONG DAI HOC MO

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THANH PHO HO CHI MINH

KHOA QUAN TR_! KINH DOANH

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BAO cAo THUC TAP T6T

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NGHIEP

KE HOACH KINH DO ANH Nlf0C Dir A

D6NGLON

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Sinh vien: PH.AM THl DIEM THUY

MSSV: 1354010326

GVHD: VU VI$T HANG

Lap: DH13NL01

TP.HO CHI MINH-2016

LOIC.AMON

Gfri dSn thAy co truong D1;ti h9c Mo Thanh ph6 H6 Chi Minh, thAy co khoa Quan tri kinh

doanh va co Vfi Vi�t Hing.

Em xin gui lai cam on chan thanh va sau sic dSn cac thAy co truong D1;ti h9c Mo Thanh

ph6 Hf> Chi Minh da t�n tinh hu&ng d&n cho em cac mon h9c trong su6t quang thai gian

vua qua va t1;to di�u ki�n cho em tiSp xuc v&i moi truong h9c t�p nang d(mg, vui ve va

than thi�n. Em xin cam on thAy co khoa Quan tri kinh doanh da hu&ng d&n nhi�t tinh cac

mon hc;>c chuyen nganh se giup ich duqc nhi�u cho em tren con duong tuong lai sip t&i.

D�c bi�t, dS hoan thanh t6t bai bao cao tlwc t�p nay, em xin chan thanh cam on dSn co

Hing la giang vien tn.rc ti8p hu&ng d&n cho em. Nho co da hu&ng d&n t�n tinh va chi ti8t

cho em ds em hoan thanh t&t bai bao cao nay.

Em xin chan thanh cam on!

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MUCLUC • •

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TOJ\,1 TAT .......................................................................... 5

I. T6ng quan v� k� ho�ch kinh doanh ..................................................................................................... 5

� A A

PHAN I: TONG QUAN CONG TY ................................. 6

I. Gioi thi�u cong ty .................................................................................................................................. 6

1. Sii' m�nh .............................................................................................................................................. 6

2. Tfin1 nhin ............................................................................................................................................ 6

3. Gia trj c6t loi ...................................................................................................................................... 6

4. Djnh hu6'ng ho�t dQng kinh doanh .................................................................................................. 6

5. Chi�n lu·Q'c .......................................................................................................................................... 7

� A ? ? A

PHAN II: MO TA SAN PHAM ........................................ 8

I. MO TA SAN PHAM ............................................................................................................................. 8

II. GIAI DO�N PHA.T TRIEN ............................................................................................................. 9

PHAN III: PHAN TiCH THI TRUONG ...................... 10

I. TONG QUAN THJ TRU6'N-G ........................................................................................................... 10

1. KHA.CH IIANG MVC TIEU .......................................................................................................... 11

2. PHAN TICH MOI TRU6'N-G BEN TRONG VA BEN NGOA.I.. ............................................... 12

II. PHAN TICH SWOT ....................................................................................................................... 15

1. Diim m�nh: ...................................................................................................................................... 15

2. Diim y�u: ......................................................................................................................................... 16

3. CO' hQi: .............................................................................................................................................. 16

4. Thach thii'c: ...................................................................................................................................... 16

PHAN IV: KE HOACH MARKETING ........................ 17 •

I. M\JC TIEU ........................................................................................................................................... 17

Hu' - ,

II. T

. C HI�N KE HO�CH ............................................................................................................. 17

1. Chi�n lu·Q'c san ph§m (Product) ..................................................................................................... 17

2. Chi�n IU'Q'C gia (Price) ...................................................................................................................... 18

3. Chi�n lU'Q'C phan ph6i (Place) ......................................................................................................... 20

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4. Chi�n ltr9'c chieu thi (promotion) ................................................................................................... 24

PHAN V: KE HOACH SAN X UAT VA VAN HANH. 30

• •

1. cicH THlJC sAN xuAT ................................................................................................................. 30

1. Gioi thi�u nguyen v�t li�u ............................................................................................................... 30

2. Cong ngh�, quy trinh san xuAt ntrO'C dira dong Ion ...................................................................... 30

3. D\f l<l�n nang suAt cho thanh phAm ............................................................................................... 32

4 D"' , ' � h X

• u;n, ntrO'c va v�n c uyen .............................................................................................................. . 32

'

II. KE HO�CH DAU ' T ..................................................................................................................... u' 33

PHAN VI: KE H04-CH NHAN S\J ............................... 35

I. so I)() TO CHlJC ............................................................................................................................... 35

11. NllAN VIiN ................ : ................................................................................................................... 36

III. CHIEN LUQC VA CHiNH sAcH T6 CHUC, TUYEN Dl)NG ............................................... 38

1. Chinh sach phuc IQi cho nhan vien ................................................................................................ 38

2. Chinh sach dao t�o ngu6n nhan hyc ............................................................................................... 40

PHAN VII. KE HOACH TAI CHINH .......................... 41

1. NHU cAu TAI cHi:NH ...................................................................................................................... 41

II. CHI PHI D.AU TU ........................................................................................................................... 41

? " ,. ,. , u ,

III. BANG CAN DOI KE TOAN D . TINH ................................................................................ : ....... 42

u' , -

IV. D

. BAO THU� ..................................................................................................................... 42

V. DO ANH S6 BAN HANG THEO NHOM KHACH HANG ............................................................ 43

tr ' , , , ' ,

VI. D . BAO CAC BAO CAO TAI CHINH ....................................................................................... 44

VII. BAo cAo NGAN LU'U .................................................................................................................. 46

;.. " , ?

PHAN VIII: PHAN TICH RUI RO ............................... 49

1. PHAN TiCH v A DANH GIA cAc RUI RO ................................................................................... 49

II. LQI iCH CUA Vl¥C PHAN TICH VA QUAN TRJ RUI RO .................................................... 50

PHAN IX: KET LU AN ................................................... 51

PHA� PHU LUC ............................................................. 5� • •

' - ?

T AI LIEU THAJ.\,f l(_HAQ .............................................. 56 •

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TOM TAT

Xa h<)i ngay cang phat tri�n, nhu d.u tieu dung ngay cang tang cao. Nhi8u san phfim, dich

vv ra dai cang nhi8u d� dap l'.rng nhu d.u con nguai. Nganh kinh doanh nu&c giai khat dang

phat tri�n m<;1nh me tren thi tnrang v&i nhi8u san phfim da d;;tng nhu: nu&c ng9t c6 gas, mr&c

ep trai cay d6ng chai. .. M<)t trong nhfrng lo;;ti thuc u6ng phf> bi�n hi�n nay rfit t6t cho sue

kh6e la nu&c <lira, tuy nhien d� dap l'.rng s\r ti�n lqi chung ta cfin m<)t lo;;ti mr&c <lira c6 th� su

dvng ngay chu khong cfin cha ldy tir trong qua <lira ra. Ben c<;1nh d6 nu&c <lira con c6 nhi8u

lqi ich cho sue kh6e va lam d<tp.

I. T6ng quan v� k� ho�ch kinh doanh

Ten d\r t\n: KS ho<;1ch kinh dounh nu&c dtru dong Ion.

Hinh thuc v6n kinh doanh: v6n chu sa hCt� va v6n vay Ngan hang.

- Lo;;ti hinh doanh nghi�p: Cong ty cf> phfin

- Nganh ngh8 kinh doanh: San xufit va kinh doanh san phfim nu&c <lira d6ng Ion.

San phfim: Nu&c <lira d6ng Ion.

- Khi nhic d�n <lira chic ai cung nghI t&i B�n Tre, tuy nhien khong th� khong n6i d�n "thu

phu <lira" cua mi8n Trung-Tam Quan-Binh Dinh. Tren ca nu&c c6 nhi8u nai tr6ng <lira

nhung khong nai nao tr6ng duqc lo;;ti <lira nhu Tam Quan, vung dfit Tam Quan c6 ning

gi6 khic nghi�t cua mi8n Trung, tuy nhien dfit va khi h�u a day thich hqp cho S\I sinh soi

phat tri�n cua <lira, nen <lira a day· cho m<)t lo;;ti nu&c ngon vao lo;;ti nhdt nhi ca nu&c.

- Dira la m<)t san phfim quen thu<)c vai nguai dan Vi�t Nam. Nu&c <lira d6ng Ion ngon, bf>

duong, nhi8u cong dvng y h9c; mang dSn sv ti�n lqi khi thu&ng thuc ma vftn gifr tr9n

huang vi que gfin gui cua nu&c <lira tv nhien.

C6 nguai da d�t ra cau h6i: nSu dang a san bay ma mu6n u6ng nu&c <lira thi phai lam

sao?

>"" V�y n�u c6 m<)t Ion nu&c <lira duqc ban a khip nai nhu coca cola, pepsi. .. thi se rfit ti�n

lai.

- Nuac <lira d6ng Ion ngoai bf> du5'ng thi con la m<)t san phfim ti�n lqi a khip m9i nai.

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