How to be creative phần 5 ppt

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The CD was a nice guy. You could tell he didnʼt think much of my work, though he was far

too polite to blurt it out. Finally he quietly confessed that it wasnʼt doing much for him.

“Well, the target market are middle class housewives,” I rambled. “Theyʼre quite conservative,

so I thought Iʼd better tone it down...”

“You can tone it down once youʼve gotten the job and once the client comes after your ass

with a red hot poker and tells you to tone it down,” he laughed. “Till then, show me the

toned-up version.”

This story doesnʼt just happen in advertising. It happens everywhere.

22.

Nobody cares. Do it for yourself.

Everybody is too busy with their own lives

to give a damn about your book, painting,

screenplay, etc., especially if you havenʼt

sold it yet. And the ones that arenʼt, you

donʼt want in your life anyway.

Making a big deal over your creative shtick

is the kiss of death. Thatʼs all I have to say

on the subject.