How to be creative phần 4 pps

ChangeThis

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We thought being talented would save our asses. We thought working late and weekends

would save our asses. Nope.

We thought the Internet and all that Next Big Thing, new media and new technology stuff

would save our asses. We thought it would fill in the holes in the ever-more-intellectually￾bankrupt solutions we were offering our clients. Nope.

Whatever. Regardless of how the world changes, regardless of what new technologies, busi￾ness models and social architectures are coming down the pike, the one thing “The New

Realities” cannot take away from you is trust.

The people you trust and vice versa, this is what will feed you and pay for your kidsʼ college.

Nothing else.

This is true if youʼre an artist, writer, doctor, techie, lawyer, banker, or bartender. I.e., stop

worrying about technology. Start worrying about people who trust you.

In order to navigate The New Realities you have to be creative—not just within your particular

profession, but in EVERYTHING. Your way of looking at the world will need to become ever

more fertile and original. And this isnʼt just true for artists, writers, techies, Creative Directors

and CEOs; this is true for EVERYBODY. Janitors, receptionists and bus drivers, too. The game

has just been ratcheted up a notch.

When I see somebody “suffering for their art,”

it’s usually a case of them not knowing where that

red line is, not knowing where the sovereignty lies.