How to be creative phần 3 pdf

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11.

Don’t try to stand out from the

crowd; avoid crowds altogether.

Your plan for getting your work out there

has to be as original as the actual work,

perhaps even more so. The work has to

create a totally new market. Thereʼs no point

trying to do the same thing as 250,000

other young hopefuls, waiting for a miracle.

All existing business models are wrong. Find

a new one.

Iʼve seen it so many times. Call him Ted. A young kid in the big city, just off the bus, wanting

to be a famous something: artist, writer, musician, film director, whatever. Heʼs full of fire, full

of passion, full of ideas. And you meet Ted again five or ten years later, and heʼs still tending

bar at the same restaurant. Heʼs not a kid anymore. But heʼs still no closer to his dream.

His voice is still as defiant as ever, certainly, but thereʼs an emptiness to his words that wasnʼt

there before.

Yeah, well, Ted probably chose a very well-trodden path. Write novel, be discovered, publish

bestseller, sell movie rights, retire rich in 5 years. Or whatever.

No worries that there are probably three million other novelists/actors/musicians/painters

etc with the same plan. But of course, Tedʼs special. Of course his fortune will defy the odds

eventually. Of course. Thatʼs what he keeps telling you, as he refills your glass.