Forbes Indonesia 2013 April (e-magazine full)

Indonesia

APRIL 2013

VOLUME 4 ISSUE 4

WWW.FORBESINDONESIA.COM

10 INSPIRING WOMEN FOR 2013

#3

AMANCIO ORTEGA

$57 BILLION

THE RICHEST PEOPLE IN THE WORLD

• $5.4 TRILLION COMBINED WEALTH

• 25 INDONESIANS RP 50,000

#3

AmAncio ortegA

$57 Billion

10

www.bankmayapada.com

Mayapada Tower, Ground Floor – 3rd Floor

Jend. Sudirman Kav.28 Jakarta 12920 – Indonesia

Phone : +62 21 5212288, +62 21 5212300

Leading you to Indonesia

For over two decades, Bank Mayapada has proven to be a strong and reputable bank

in Indonesia. We offer a wide range of financial services to meet our clients’ personalized

business needs supported by state of the art IT and knowledgeable staff. With over than

170 branches in 19 provinces in Indonesia, Bank Mayapada will continue to serve the ever

growing economy in Asia.

dps mayapada final.indd 8 7/3/12 7:46 PM

www.bankmayapada.com

Mayapada Tower, Ground Floor – 3rd Floor

Jend. Sudirman Kav.28 Jakarta 12920 – Indonesia

Phone : +62 21 5212288, +62 21 5212300

Leading you to Indonesia

For over two decades, Bank Mayapada has proven to be a strong and reputable bank

in Indonesia. We offer a wide range of financial services to meet our clients’ personalized

business needs supported by state of the art IT and knowledgeable staff. With over than

170 branches in 19 provinces in Indonesia, Bank Mayapada will continue to serve the ever

growing economy in Asia.

dps mayapada final.indd 8 7/3/12 7:46 PM

2 | FORBES INDONESIA april 2013

Indonesia

8 | FACT & COMMENT // Steve Forbes

They succeed by meeting your needs.

10 | thought leaders // Paul Johnson

The war on drugs a defining moment.

11 | DELIVERING INFRASTRUCTURE // Raj Kannan

Taking the bull by the horns.

issues & ideas

12 | Soccer Diplomac y

Australia’s Intrepid Mines is using soccer diplomacy and other tactics

to regain a stake in the Tujuh Bukit gold mine, worth billions.

By Jeffrey Hutton

16 | Vox Populi Online

PoliticaWave’s Sony Subrata and Yose Rizal have tapped social media

to make more accurate political predictions.

by Sonya Angraini

18 | fresh thought // Taufik Darusman

Hard truth.

19 | reality check // James Kallman

Paying for privacy.

20 | globa l viewpoint // Jennie S. Bev

2020 megatrends and Indonesia.

21 | guest column // Eric Lascelles

Looking for trouble in Indonesia.

inspiring women

23 | 10 inspiring women

These 10 women have succeeded in various endeavors, and represent a diversity

of backgrounds. They show how women can and do have a major impact

in whatever is their chosen profession or passion.

40 | 10 honor roll

For good measure, we have included another 10 on our honor roll.

COVER Photograph by

Dusko Despotovic / Sygma / Corbis

contents — april 2013 volume 4 issue 4

p PAGE 24

“When I started

the Sintesa group

in 1999, I told my

father that I was

no longer his staff

but his partner.” — Shinta Kamdani, Chief Executive Sintesa Group

april 2013 FORBES INDONESIA | 3

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4 | FORBES INDONESIA april 2013

billionaires

48 | the top 20

This elite group is worth $714 billion, $80 billion more than last year.

52 | indonesia’S RICHEST

With 25 billionaires, Indonesia now ranks ahead of Japan in billionaires.

54 | FROM OLIGARCH TO PRESIDENT?

Mikhail Prokhorov is a tycoon in Russia, Jay-Z’s partner in Brooklyn—and a strong

candidate to eventually replace Vladimir Putin in the Kremlin, a prospect the

billionaire is turning into his full-time job.

BY KATYA SOLDAK

60 | dogs bark, But The Caravan Rolls

Pham Nhat Vuong’s valuation defies a fiercely difficult property sector in Vietnam.

BY lan anh nguyen

Entrepreneur

64 | Flora l Beauty

Harijanto Setiawan has successfully transformed flowers

into art with extraordinary value.

By Yessar Rosendar

67 | ceo wisdom // Andrew Tani

Dragon boat leader.

68 | Tile Time

With Arwana Citramulia, Tandean Rustandy created the country’s

second largest tile maker by serving smaller cities and rural areas.

By Sonya Angraini

70 | Intricate Creations

Nancy Goh has developed her Bagteria handbags into a global brand.

By Yessar Rosendar

72 | marketing insights // Hermawan Kartajaya

Singkawang: WOW!

73 | legal view // Eddy Leks

Balancing franchise growth with aid to SMEs.

forbes life

74 | Warriors, Horses & Blood

On Sumba, the ancient pasola battle still thrives to help secure a good harvest.

by Muhammad Fadli

78 | the eye // Yessar Rosendar

PAGE 68 u

“My dream is that in the

future, when people

talk about ceramic

tiles, Arwana is the first

name they think of.” —Tandean Rustandy,

chief executive PT Arwana Citramulia

pPAGE 70

“Each Bagteria

bag has a soul

and story behind

it. I believe that’s

why people

appreciate it.” — Nancy Goh,

Founder bagteria bag

contents — april 2013 volume 4 issue 4

april 2013 FORBES INDONESIA | 5

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6 | FORBES INDONESIA april 2013

FORBES INDONESIA

SIDELINES

One of the missions of Forbes Indonesia is to provide role models and,

by extension, inspiration, whether one is an aspiring entrepreneur or

an established billionaire. This issue has not one but two sets of role

models to provide inspiration. The first is our cover subject of billionaires, the

wealthiest role models on the planet. They show what can be done—on a grand

scale. Their stories are varied—these men and women come from a wide variety

of backgrounds and experience, demonstrating that the path to great wealth is

not a narrow one but one with many avenues of opportunity.

For a near-perfect example, we have in this issue a profile of the first bil￾lionaire in Vietnam, Pham Nhat Vuong of the Vingroup. Turning closer to home,

what is happening here in Indonesia in the billionaire arena is also inspiring.

The country can now boast it has 25 billionaires. In the Asia-Pacific region, this

figure puts Indonesia as the home to the fifth-largest group of billionaires, ahead

of much wealthier countries such as Australia, Japan and Singapore.

The second group in this issue to bring inspiration is our inaugural set of

10 inspiring women, accompanied by an honor roll of another set of 10 women.

Unlike the billionaires list, these women are not all entrepreneurs. Instead the

idea was to present a cross section of disciplines, such as politicians, celebrities

and athletes. By doing this, it shows that inspiration for women can come in

many areas of endeavor and that women are achieving success in a variety of

fields. Entrepreneur Shinta Dhanuwardoyo pioneered the Internet advertising

agency Bubu, a sector that normally is dominated by men. At one trade show

in the early days of her company, a potential customer kept asking to speak to

her boss, refusing to believe that a women could hold that position. Our private

equity investor Veronica Lukito of Ancora notes that companies that include a

mix of men and women perform better than those without women. Veronica too

has succeeded in another male-dominated industry.

One of the points of presenting this group of 20 women is not to do a long

list—it is meant to be more of a sample showing the diversity of accomplish￾ment. One area of disappointment is that unfortunately these two lists don’t

have any area of overlap. The 25 Indonesian billionaires don’t include a single

woman. Indonesia has come a long way, and women are rising in the ranks of

accomplished businesspeople, both in stature and net worth. Under “lifetime

achievement” we include Martha Tilaar, as she is truly a pioneer of women en￾trepreneurs for the country, starting with one small beauty salon in 1970. Yet

this lack on the billionaires list could also be a source of inspiration, for perhaps

there is a woman out there who will strive to claim the title to be the first to

enter the billionaires club. Having a woman billionaire would no doubt inspire

others to follow in her footsteps. F

Inspiring

Role Models

Indonesia

Justin Doebele

Chief Editorial Advisor

[email protected]

Editorial Department

Chief Editorial Advisor Justin Doebele

Editor-At-Large Taufik Darusman

Managing Editor Ferry Irwanto

Senior Writers Ardian Wibisono

Writers Ulisari Eslita, Gloria Haraito,

Renjani Puspo Sari

Reporters Sonya Angraini, Yessar Rosendar

Art Director Mirna Lidya Aprilla

Photo Editor Ahmad Zamroni

Executive Assistant Seli Widiati

Business Department

Publisher Jusuf Wanandi

Associate Publisher Grace Wong

Circulation & Subscription Manager Andriansyah

Circulation Executive Fitriyah

Production Manager Mudafid Riyanto

Senior Adv. Manager Tanti Jumiati

Senior Adv. Sales Executive Hilman Ahmad

PR & Event Manager Rafki Ismael

Executive Assistant Marketing Nancy Heryana

Accounting Manager Indrawati Sonjaya,

Benny Tjoa

Accounting Supervisor Inge Stephanie

Accounting Executives Tjhin Anna

Administrative Assistant Dahlia Komala Sari

PT Wahana Mediatama

President Director Millie Stephanie

Vice President Director Victoria Tahir

President Commissioner Jonathan Tahir

Vice President Commissioner Maria Lukito

Forbes Media LLC

Chairman & Editor-in-Chief Steve Forbes

President & CEO Mike Perlis

Chief Product Officer Lewis D’Vorkin

CEO / Asia William Adamopoulos

Editor, Forbes Asia Tim Ferguson

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april 2013 • Volume 4 Issue 4