Forbes India 22 February 2013 (e-magazine full)

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How Smartphones

are changing our

work, our play and

the way we are i,phone

stem cells: trials & Error

Business.

Minus the paperwork.

You live on the go, travelling light.

You want things now,

not when the courier gets there.

You’re connected, 24/7,

and you want your reading at your fingertips.

I ND IA

Tablet Edition

Welcome to the

In Association With

Phone, kapda aur makaan

5

Letter From The Executive Editor

February 22, 2013 | forbes india

There are some numbers it

takes the mind time to come

to terms with. When this year

ends, roughly 87 million Indians will

have no access to telephones. That

said, 250 million Indians will also go

to bed, undernourished, every night.

These are the kinds of numbers that

bring to mind a story that dates back to

the mid-90s. An uncouth, garrulous man

was spotted, talking loudly and endlessly

on his cellular phone. The device was new

and those were times when it cost Rs 16 to

the minute, either to place a call or receive

one. People around gazed longingly at the

object and gaped at the kind of money the

man had. The gazing and gaping, though,

turned into mocking when the ringer on

his phone went off. He, the story goes,

was showing off his cellular phone in

what was then a hopelessly poor country.

Because there are so many people who

have spotted this man, I suspect him an

urban legend. But the apocryphal story is

a telling one of the times we live in. Driven

by a primal need to communicate and

explosive entrepreneurship, telephones,

or smartphones as they are now called,

are now more abundant in India than

food is. It has permeated our lives in

ways we thought unthinkable five years

ago. It also leaves us with no doubt that

our lives are altering dramatically. To

understand how, it is important, therefore,

to understand what forms these devices

take and how they drive our existence.

So Rohin Dharmakumar and NS

Ramnath, who work out of our offices

in Bangalore and are passionate about

technology, took it upon themselves to

inspect devices still being prototyped,

speak to people from across the world,

and research and write a series of stories

that will leave you astonished at the times

we live in. They also invited Hampus

Jakobsson and Chetan Sharma, both of

whom have worked and consulted for the

most innovative technology companies

in the world, to help us understand

the implications. Aided with lovely

illustrations by the very talented Sameer

Pawar, what lies on the pages that follow

is a clear vision of what to expect.

May I also urge you to visit www.

forbesindia.com? A lot of energies are

being invested into building a multimedia

experience that will charm you with

its variety and depth on themes often

ignored by the mainstream. Some of these

are anchored by people from reputed

institutions across the world; others

by our enormously talented team.

As always, a note on what you think

of our efforts will be appreciated.

Warmly,

Charles Assisi

Executive Editor, Forbes India

[email protected]

5n0wcrash

Driven by a

primal need to

communicate

and explosive

entrepreneurship,

smartphones are

now more abundant

in India than food -------

I ND IA

Volume 5 | Issue 4 | February 22, 2013

6 forbes india | February 22, 2013

upfront

Contents

Briefing

16 Buy-Gone Era?

Declining car sales and downtrading

in some consumer segments could

mean that India’s consumption

boom is petering out

26 A Car, By Another Name

Cross badging of vehicles hasn’t

caught on in Indian markets

Current Events

18 Boeing’s Dream Gone Bad

Grounding of the 787 raises

questions about the aircraft-maker’s

sourcing strategy

20 Billionaire Bistro

Settle into the Four Seasons’ Grill

Room in New York for a peek at the

power elite

22 Cameron Delivers a

Penultimatum

British PM’s conviction about

referendum on EU exit seems

more electoral than personal

Column

24 Adventures of the Equity Market

Optimist

Though the global economy

survived the Eurozone breakup

and a hard landing in China, it’s too

early to predict a bull run. Sanjoy

Bhattacharyya tells you why

30 Atoms Versus Bits

Who wins the battle between physics

and software, and where do you find

maximum innovation?

Ideas & Opinion

28 Beyond the Banyan Tree

Swami Parthasarathy’s Vedanta

is based on ancient texts and

scriptures but has found its way

into the minds of corporate

bigwigs from across the world

NEW AGE SAGE Swami Parthasarathy teaches

you how to focus on intellect

From Top: Getty Images; indiatodayimages.com

The

Supersmart

Phone

Your phone is

already smart. But it

is growing smarter

and will soon take

over your life. We

tell you how

32

28

February 22, 2013 | forbes india 7

features

Clockwise: Kamran Jebreili / AP for Forbes India; Getty Images; Vikas Khot

Cross Border

42 Right On His Money

How Sid Yog’s realty fund

Xander managed to tide over

the meltdown

46 A Kinder, Gentler KKR

Wall Street’s most hostile

private equity giant wants to be

Main Street’s go-to investor in

its new avatar

56 The Share Economy

Americans are sharing much

more than their Facebook

statuses and writing a whole

new story of collaborative

consumption

63 Calling China

A group of new engineers are

gearing up to launch an open

source mobile platform to take

on Google’s Android in the East

64 Once Upon a Soda

How consulting firm

Starlight Runner helps

CARING AND SHARING Birth of a new disruptive economy in the US

MONEY MAN Xander’s Sid Yog is calling it right with his realty fund AUTO PILOT Vivek Chand Sehgal is building an empire

filmmakers and brands keep

their stories straight

66 Shut Up, Hollywood

The stars of Smosh are hot web

celebrities and are totally fine

sticking to the internet

68 Return of the Indian

How Polaris CEO Scott Wine

is planning to rewrite an iconic

motorcycle brand’s history

Enterprise

52 Going The Distance

Motherson Sumi’s fairytale journey

from a nondescript unit to a giant

auto parts maker

Real Issue

72 Stem-Cells Therapy: The

Prognosis

The many battles within the

growing stem-cells industry:

Where are we headed?

42 52

56

8 forbes india | February 22, 2013

I ND IA

Volume 5 | Issue 4 | February 22, 2013

Contents

Recliner

86 If a Banker was a

Writer

How Ravi Subramanian

is creating thrilling

stories out of his banking

experiences

80

11 Letters to the Editor

12 Exit Interview

13 Close Range

14 World Watch

102 Thoughts

regulars

We value your feedback.

Write to us at:

[email protected]

Letters may be edited for brevity.

Read us online at www.business.in.com

Cover: Digital Imaging by Sushil Mhatre

Life

NOTES FROM JAIPUR When literature met politics

Running

High

The La Ultra, the

cruellest run in

the world, is as

much a test of

your mind as it is

of your body

90 Jaipur Days

Colours, conversations and

controversies of the Jaipur

Literature Festival

104 Pants Perfect

High-tech office wear comes

in from the cold

Appraisal

97 Book: Patriots and

Partisans

Historian Ramachandra

Guha’s collection of

essays cites three basic

problems concerning

this country of a billion

Nuggets

98 Techie’s Style Sheet

A set of uber fast

wheels and a GPS￾enabled watch can

make your day

Cheat Sheet

100 Gifts of Love

How people in love

made gifting a grand

business

101 Tip-Off & F-Index

90

Ankit Kumar

Magazine  Upfront  Features  Life  Daily Sabbatical  Multimedia  Blogs  News Lists 

www.forbesindia.com

I ND IA

Must-Read Blogs

http://forbesindia.com/blog/

http://forbesindia.com/thedailysabbatical/

http://forbesindia.com/blog/

http://forbesindia.com/multimedia/audio/1

The curious case of James Bond

and Huiyuan Juice

While Hollywood is courting China for

reasons not hard to fathom, Chinese

brands advertising through Hollywood

movies is an interesting trend

“Thank You Auntie”: Indian kitchens

outsource to an “auntie network”

and not to food factories

With their skills in providing processed

food solutions that are hygienic, fresh

and customised to suit individual

customer taste, these Narmadabens

can pose a formidable challenge to the

factory-based ready-to-eat segment

How to kickstart innovation in your

organisation

Game-changing innovation is hard. It is

not just the outcome of brilliant ideas,

but brilliant ideas executed brilliantly

Krispy Kreme: Converting ‘Likes’

to loves

Krispy Kreme used social media to create

a buzz for its launch in Bangalore

Forbes India

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on iPad

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Forbes India App

Vishwaroopam: The story doesn’t

end here

The banning of the movie says a

lot about the uneasy relationship

between art and politics in Tamil

Nadu. Both the state’s dominant

political parties grew as a result of its

association with cinema

What this 75-yr-old’s story tells

us about discovery in India

It requires a different sensibility

to appreciate, and evaluate

scientific research

Our Bloggers

THE SUPERSMART

PHONE

CELEBRITY 100

By Rohin Dharmakumar

and NS Ramnath

By Deepak Ajwani and

Charles Assisi

The High-Growth Conundrum:

Marketing at Hyperspeed

One way in which companies lose their way,

ironically, is in strong sales

Why Japanese

Companies Are

Falling Behind

The Rest Of The

World

What Japanese

companies can

do to be globally

competitive

Daily Sabbatical

Podcasts

How to be Extremely Productive

It takes a lot more than organising your

schedule to be productive

Paradox Of Choosing Platforms

Developers and users of a smartphone

tend to buy another phone with a similar

platform, since most applications are

platform-specific

How Does Private Equity Work

in India?

Private equity experts and investors in

India describe a unique developing market

where, even with bountiful capital and few

opportunities for anything but minority

shares, the sector is profitable

DAMODAR

MALL

Blogs on shopping habits,

consumer insight and mall culture

Prince

Mathews

Thomas

Believes the story lies

in detail.

LUIS MIRANDA

Blogs on his experiences as

a private equity specialist

Dinesh

Narayanan

Writes on policy, politics

and economy

February 22, 2013 | forbes india 9

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10 forbes india | February 22, 2013