Factors influencung the decision to pay tution fees online by students of Ho Chi Minh Banking University, 2022

MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIETNAM

HO CHI MINH CITY UNIVERSITY OF BANKING

-----------

PHAM THAI DAT

FACTORS INFLUENCING THE DECISION TO PAY TUITION FEES

ONLINE BY STUDENTS OF HO CHI MINH CITY BANKING UNIVERSITY

GRADUATE THESIS COURSE

MAJOR: BUSINESS ADMINISTRATION

CODE: 5240101

HO CHI MINH CITY, 2022

MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIETNAM

HO CHI MINH CITY UNIVERSITY OF BANKING

-----------

PHAM THAI DAT

FACTORS INFLUENCING THE DECISION TO PAY TUITION FEES

ONLINE BY STUDENTS OF HO CHI MINH CITY BANKING UNIVERSITY

GRADUATE THESIS COURSE

MAJOR: BUSINESS ADMINISTRATION

CODE: 5240201

TUTOR: NGUYEN VAN TIEN

HO CHI MINH CITY, 2022

i

ABSTRACT

With the goal of analyzing the factors influencing the decision to pay tuition fees in

the form of online form of students of Ho Chi Minh City Banking University. In the

integrated and developed economy as in the current era, online forms of payment are

increasingly popular and especially explosive under the influence of the Covid-19

pandemic... The research paper is aimed at the audience, aiming to study "Factors that

influence the decision to pay tuition fees in the form of online practice", through the

process of data income, theoretical analysis (concept, introduction of problems...)

practical analysis of the problem, reference from related studies. The process of

analyzing, building scales to evaluate results, comparing factors with each other,

comparing results from models including: 5 independent variables, Personal Intentions

(INT), Security Safety (SER), Convenience (CON), Information (INF) and Pandemics

(PA), all have influence on the decisions of students to pay tuition fees at the Banking

University of Ho Chi Minh City. HCM. Throughthe results of the study, in order to

understand the limitations and give related administrative implications, help the reader

have a clear view of the problem.

KEYWORDS: Payment, online, Covid-19, students

ii

SUMMARY

In today's market economy, technology plays an extremely important role in the

development of each country, when the Covid 19 pandemic broke out, most

transactions had to be done online and using the Internet. Use technology platforms to

perform daily activities. It can be said that online payment is gradually becoming a

trend of modern society, when the use of cash is less and less popular and has been

replaced by new forms of payment such as e-wallets, banks, etc. virtual money....

However, Vietnam is still one of the countries with the highest average cash usage

compared to other countries in the region and the world. In recent years, the state has

been implementing policies to encourage the reduction of cash usage and the increase

of online payment methods, especially during the Covid-19 pandemic.

Understanding consumer psychology, in the world and Vietnam in recent years,

there have been many studies on online payment and the study "FACTORS

INFLUENCING THE DECISION TO PAY TUITION FEES ONLINE BY

STUDENTS OF HO CHI MINH CITY BANKING UNIVERSITY" was conducted on

the basis of a survey and assessment of students studying at Banking University to

understand their decisions when using the school's payment system, with the goal of

increasing the birth rate. Members using online systems reduce cash rates.

The research model is built with 5 independent variables affecting the decision to

choose a lending bank, including: Personal intentions, Security safety, Convenience,

Information, Pandemic and a dependent variable on the decision to pay online tuition

fees student. Collected data are processed through Cronbach's Alpha coefficient

method, EFA (Exploratory Factor Analysis), multivariate regression analysis, T test

for two independent samples and ANOVA method for analysis of variance, other

factors. The research results show that all 5 factors affect the decision to choose a

lending bank of individual customers in Ho Chi Minh City, in which Convenience is

the most influential factor. The study also shows that the difference in fields of study

iii

and gender also affects the decision to pay tuition fees online of HCMC Banking

University students.

Based on the research results, the author proposes some recommendations,

limitations of the study and the future direction of the topic.

The first,” Convenience” is the factor that most strongly influences the decision of

students to pay tuition fees online compared to the rest of the. Therefore, banks and

schools need to promote student-oriented affiliate activities with the main purpose of

increasing the convenience of student payments such as allowing payments in different

forms not only through the bank but also through e-wallets or in the future the school

can create its own payment apps, especially bank accounts that can provide

information and increase the convenience for students in paying for school. In fact, the

University of Banking is operating the e-student app, which has the function of paying

small fees, but there are still a lot of inadequacies in operations especially it is difficult

to pay when requiring students to own a specialized bank account. Increasing

convenience will make a difference and attract an increased number of students to pay

online, reducing the use of cash to increase professionalism to harmonize with the

general trend of the world.

Second, the research results show that the factor "Safety and security" has a similar

effect and is the second most influential factor in the research variables. Increasing

safety and security will help students feel more secure when making online payments,

so schools and banks need to have policies to limit online fraud.

Third, the results of the study show that the "Pandemic" factor has a positive impact

on students' decision to pay for online education. This is an unpredictable factor but

also requires a counter-policy., For students, it is necessary to be proactive, especially

in exchange and transaction activities such as paying for school fees online because of

the policy of limiting contact, as well as always keeping contact information with the

school in order to keep up with the needs of students time to solve problems on the

iv

part of the school, still need to have policies to support students in payment such as

extending time, reducing tuition fees and encouraging students to use online payment

forms, limiting cash and cash, face contact.

Fourth, the research results show that the "Information" factor has a positive impact

on students' decision to pay online tuition fees, keeping information will help students

a lot in the learning process. and activities outside the school, the school needs to be

able to combine with the integrated bank to send information available on the payment

application such as the amount, Expiry date or can send it to the student right on the

payment application, not must notify through the group on Facebook, this will help

students always know the information, avoid mistakes.

Finally, the results of the study showed that the factor "Personal intentions" have

the same effect on the decision of students to pay for online education, this is a factor

derived from the student's own. Therefore, in the future, in addition to the

development policies of the state, students must also be self-conscious, try to make

clear plans for the development of the future and always update new information and

trends in the world so as not to fall behind in the development of the country, thus

helping to increase the rate of payment and use of electronic services, supporting form

habits.

v

REASSURING

My name is Pham Thai Dat, a high-quality training system student majoring in

Business Administration at Ho Chi Minh City University of Banking, Ho Chi Minh

City. I would like to assure you that thesis with the topic "Researching the factors

affecting the decision to pay tuition fees online of students of Ho Chi Minh City

Banking University. HCM" is my personal research, under the support of Dr. TS.

Nguyen Van Tien. All data is referenced from reputable sources and has clear

quotes, agreed in the reference section. The results of the study were completely

honest and accurate, not copied.

The author takes full responsibility for the assurance.

HCMC, the day... month...year

vi

THANK YOU

First of all, I would like to thank all the teachers of The Banking University of

Ho Chi Minh City, who have directly taught, taught and imparted knowledge during

my time studying and working at the school, as well as creating opportunities for

me to do this research paper.

In particular, I would like to thank Dr. Nguyen Van Tien, who has helped me in

choosing topics, building content, editing research and giving valuable suggestions

to help me complete the graduation course in the best. I would also like to thank the

Management Board of the Faculty of Business Administration of the Banking

University for enabling me to complete my research.

Finally, I would like to express my deep thanks to my family and friends, who

have always been by my side for helping, supporting and motivating me throughout

my studies and completing my studies.

Because of the limitations of knowledge and experience, the essay is not immune

to errors, looking forward to receiving the help and feedback of teachers.

vii

IMAGE CATEGORIES

Figure 2.1: The model of organizing consumer buying behavior

Figure 2.2: Research model

Figure 3.1: Research process diagram

Figure 4.1: Histogram Plot

Figure 4.2: Normal P-P Plot

Figure 4.3: Scatterplot