12 Powerful Ideas On Creativity and Business From The PSFK Conference

socialmediatoday.com

http://socialmediatoday.com/rohitbhargava/971481/12-powerful-ideas-creativity-business-psfk-conference?

utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+(all+posts)

12 Powerful Ideas On Creativity and Business

From The PSFK Conference

Groucho Marx once quipped, “I don’t care to belong

to any club that will have me as a member.” I always

feel his sentiment just a little bit everytime I agree to

speak at any event because I am passionate about

trying to share the stage with people much smarter

than I am.So when Piers Fawkes invited me to speak

at the latest installment of his well regarded PSFK

conference, I thought immediately of Marx’s words.

But then he told me I would only have ten minutes, as

most of the other speakers would as well … and I immediately felt better. This wouldn’t be your

average business conference.

The event lived up to its expectations. Despite an understandably reduced crowd (thanks to the

Hurricane), we all gathered at the Kabuki Sundance Theater in San Francisco as branding gurus,

designers, architects, educators and entrepreneurs all took the stage to share groundbreaking

new ideas on the future of business and culture. In a few weeks, all the video from the event will be

available online, but in the meantime – here’s a short recap of some of the most profound ideas

that I took away from the day of speakers:

1. Never short change relationships. (Scott Bedbury, Brandstream)

Scott Bedbury, the branding legend behind both Nike and Starbucks offered a quick glimpse behind

the scenes at building both brands. We were treated to an image of the whiteboard where he and

his team first laid out the principle and insight behind the “third place” strategy for Starbucks, and

some basic principles on doing branding right. One thread throughout was his positive relationship

with his agencies and his advice: don’t short change your creative team, otherwise the work they

produce for you will suffer.

2. Creativity is the new literacy. (Chase Jarvis, Photographer)

Creator and photographer Chase Jarvis is used to giving away great thinking for free – but now

he’s on a mission to do that at a much larger scale. His recently funded startup creativeLIVE brings

together visionary thinkers to offer online education on how to be more creative and improve your

life.As many schools focus on science and math, teaching creativity has never been more