The topic improving distribution channels at classic fine foods

ACTIVITY REPORT

Company?

2021-2022 Name of the student

ACTIVITY REPORT

Company?

Student name:

Student’s ID Number:

Class: CN16LOG - Management of distribution companies in logistics networks

Hanoi, Vietnam, 2022

TABLES OF CONTENTS

TABLES OF CONTENTS....................................................................................3

LIST OF FIGIRES.................................................................................................5

LIST OF CHARTS................................................................................................6

LIST OF DIAGRAMS..........................................................................................7

LIST OF TABLES.................................................................................................8

CHAPTER 1: INTRODUCTION..................................................................................1

1.1 Background and indications of the study....................................................1

1.2 Problem statement.........................................................................................1

1.3 Research objectives.......................................................................................2

1.4 Subjects and scope of research.....................................................................2

1.5 Research Methods.........................................................................................2

CHAPTER 2: LITERATURE REVIEW......................................................................4

2.1 Theoretical basis............................................................................................4

2.1.1 Distribution concept and distribution channel..................................4

2.1.2 The role of distribution channels......................................................5

2.1.3 Functions of distribution channels....................................................5

2.2 Contents of distribution activities................................................................6

2.2.1 Distribution channel structure..........................................................6

2.2.2 Organization of distribution activities..............................................8

2.2.3 Movement flow of distribution channel.........................................10

2.2.5 Distribution channel system management......................................11

2.3 Factors affecting distribution activities of enterprises.............................13

2.3.1 Macro-environmental factors.........................................................13

2.3.2 Factors in the distribution channel environment............................15

2.3.3 Factors in the company's internal environment..............................15

CHAPTER 3: DIAGNOSIS AND OBSERVATION/CURRENT SITTUATION....17

3.1 Company’s overview...................................................................................17

3.2 Response rate...............................................................................................18

3.3 Current status of distribution channels of Classic Fine Food company.19

3.3.1 Distribution channel development status........................................19

3.3.2 Actual situation of applying distribution channel structure............21

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3.3.3 Current status of business through the application of distribution

channel development...............................................................................23

3.4 Evaluate the company's achievements and difficulties............................27

CHAPTER 4: CONCLUSION AND RECOMMENDATIONS................................29

4.1 Conclusions..................................................................................................29

4.2 Recommendations........................................................................................30

REFERENCE................................................................................................................34

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