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Prudence: Maximization or Idealism? 349
represent myself suffering at another time than the actual present one does not necessarily
include this feature: here it is indeed possible that I now strongly detest that state of
affairs which I desire at the time represented and the absence of which then induces
me to suffer. And this current dislike might (legitimately) counteract my sympathetic
concern.
There are then crucial disanalogies between the case of being conscious of one’s
present attitudes (towards one’s experiences) and representing or imagining the attitudes
one would have (towards one’s experiences) at times that are not now actual. If one
overlooks these disanalogies and assumes that what is true in the former case is true in
the latter case as well, it might well seem to one, I surmise, that the explanation of this
fact is something like the PHS.
Prudentialism and Higher and Lower Qualities of Fulfilment
My argument has only been to the effect that the maximalist or prudentialist reaction
prescribed by Hare’s PHS is not rationally required in the realm of prudence, not that it is
in any sense irrational or rationally impermissible.¹² The idealist option of wanting
something more than the inter-temporal maximization of one’s own fulfilment is also
rationally permissible. To assess properly the denial of a requirement to accept prudentialism, it should be remembered that the prudentialist aim of inter-temporally maximizing
one’s own experiential fulfilment need not be understood in a purely quantitative
fashion, as it often has been, but could allow for a differentiation between higher and
lower fulfilment, as remarked in Chapter 10. This follows from the rejection of the
arguments in favour of prudentialism given in the foregoing sections.
Imagine that we discover a drug which slows down our life-processes and which,
thereby, enables us to live lives more than ten times as long as our present lives. The drug,
however, has the side-effect of making our mental faculties duller; they are reduced
to the level of, say, pigs (as we have seen, such a transformation would not destroy our
identity). But, in our present advanced state of technology, we also have the power to
arrange the environment so that, were we to turn into pig-minded beings, we could live
satisfied throughout our long pig-lives. No doubt, under these conditions the average life
of a pig would contain quantitatively much more fulfilment than an average human life
in an affluent country now does.¹³
Nevertheless, prudentialists need not advise us to take the drug. For, even if they
vividly imagine how overwhelmingly pleasant, quantitatively speaking, a pig-life would
be, it is possible for prudentialists to prefer a life in which they could fulfil some of the
more sophisticated desires they currently possess, but would lose were they to turn
¹² Hare’s earlier position (1963: 121) seems closer to mine, for here he claims that it would be a mistake “to try to incorporate ideals into a utilitarian theory”. This is exactly what my argument will result in, when in the next chapter, it is
extended into the inter-personal domain of morality. ¹³ Cf. Parfit’s “Drab Eternity” (1986: 160).
pig-like. This is possible because, even though a desire is conditional upon its yielding
experiential fulfilment, not only the intensity and the duration of the fulfilment, but
also its quality, that is, its object, may be a reason for preferring its satisfaction—even at
the cost of the satisfaction being shorter or less intense. Thus, the goal of fulfilmentmaximization could be interpreted in a (to my mind, at least) more plausible way than
it sometimes is. Idealism, therefore, has a worthy opponent.
350 Rationality and Personal Neutrality
27
THE REQUIREMENT OF
PERSONAL NEUTRALITY
THE subject-matter of prudence is the consequences of one’s actions in so far as they affect
only one’s own (ultimately) intrinsic desires. The question of how to live here takes the
limited form: ‘In the light of philosophical truth, what life have I most reason to lead, taking into account only my own intrinsic desires?’ A traditional reply is an inter-temporally
maximizing one: I should lead the life that contains the maximal felt fulfilment of such
desires over time. This is prudentialism which features a requirement of cognitive rationality that demands temporal neutrality—a requirement defended in Part III. In the last
chapter, I pointed out, however, that this temporal neutrality (which prohibits preferring
one thing to another simply because of its temporal position) does not rule out (prudential) idealism. Nor is there any other consideration—as, for example, the truth of hedonism
or the importance of one’s own identity—that shows this idealism to be cognitively irrational. Hence, rationality does not force upon you the aim of inter-temporal maximization of experiential fulfilment in the domain of prudence. You could rationally adopt
some ideal, like rationalism, which conflicts with prudentialism.
The subjectivism or desire-relativism of value espoused in Part II allows that it is best for
you now that p is true at a future time, t, although it is the case that, because of changes in
your desires, it will at t be best for you that not-p is true then. This raises the question
of whether you rationally should bring it about that p or that not-p at t. If inter-temporal
maximization were a rational requirement, there would be no doubt about the answer: you
should rationally do that which maximizes the desire-fulfilment of your whole existence.
But, if the argument of the preceding chapter is right, and rationality does not rule out
idealism in the realm of prudence, this sort of fulfilment-maximization is not required.
Extending Idealism into the Inter-personal Realm
In this chapter I lift the artificial restriction to prudence and introduce the complementary dimension which spans the consequences of your actions in so far as they affect the
352 Rationality and Personal Neutrality
¹ When Susan Wolf argues that, from the “point of view of individual perfection” (1982: 437), it would not be “particularly rational or good or desirable for a human being to strive” to be a moral saint (1982: 419), I think she does not do
enough to distinguish what has the sanction of this point of view from what we find (un)attractive merely as a result of the
“egoistic, hedonistic side of our natures” (1982: 496).
fulfilment of the intrinsic desires of all other beings than yourself. It is apposite to do so, since
the foregoing discussion of personal identity shows that there is a rational requirement of
personal neutrality which demands neutrality between different persons or conscious
subjects, like the requirement of temporal neutrality demands neutrality between different times. Thus, in the inter-personal or intersubjective domain of morality, there
operates a requirement of personal neutrality which extends the requirement of temporal
neutrality, in force in the intra-personal domain of prudence, across the lives of different
individuals.
If they want their aim to be cognitively rational, this new requirement will force
satisfactionalists to abandon prudentialism in favour of a fulfilment-maximization that is
personally neutral as well as temporally neutral—a utilitarian fulfilment-maximization.
Will it also force rationalists to surrender, in the inter-personal realm, their idealism?
No, it bans personal partialities like the O-bias; so, if one is to be cognitively rational, one
cannot favour the fulfilment of the desires of somebody at the expense of the fulfilment
of those of another simply because the first individual is oneself. This parallels the fact
that one cannot rationally prefer the fulfilment of one desire to another simply because
it is in the nearer future. But just as giving up temporal biases does not make it cognitively irrational to be an idealist in the prudential case, giving up the O-bias does not make it
irrational to be an idealist in the moral case. Ideals upheld in the intra-personal domain of
prudence can be rationally transferred to the inter-personal domain of morality.
My argument for this transference is not hard to extract. I have urged that, in the name
of an ideal, it is rationally permissible to go against the fulfilment of desires that oneself
will have in the future, and thus against the goal of the inter-temporal maximization of
one’s own fulfilment (a goal which one may embrace in the future). In Chapter 23 I contended that the relation of our diachronic identity, and the material and matter-based
psychological continuities that allegedly compose it, are in themselves rationally trivial.
It follows that what one may rationally do to somebody to whom one bears these relations one may do to another, otherwise similar being, to whom one does not bear these
relations. Therefore, it is rationally permissible to go against the prudentialist goal of
another, similar individual, and thus against the goal of utilitarian maximization, just as it
is permissible to reject the goal of inter-temporal maximization of one’s own fulfilment.
But we must also take care to separate this idealism from a discreditable egoism which is
under the sway of the O-bias,¹ as in the domain of prudence we must keep apart idealism
from a violation of the constraint of temporal neutrality that expresses itself, for example
in the bias towards the near.
The position in which my argument in this chapter issues is what I shall call a moral
individualism, to be distinguished from the prudential individualism which was the upshot
of the preceding chapter. If rationality had demanded inter-personal and inter-temporal
fulfilment-maximization, rationality would have been able to restrict the theoretical
The Requirement of Personal Neutrality 353
possibility that value-subjectivism leaves open of the same persons at different times,
and different persons at the same or different times, making conflicting true claims, relative to their different sets of intrinsic desires, about what is best to do. It would have been
possible to reach a consensus about what real reasons exhort one to do. But we saw in the
previous chapter that, in the domain of prudence, rationality leaves open the choice
between idealism and inter-temporal fulfilment-maximization. We shall now see that
this individualist choice extends into morality owing to the rational insignificance of
identity.
Some will think that such a moral individualism is absurdly weak. For they hold there
to be demands of rationality strong enough to establish a consensus about what should
be done in the moral realm. It is, however, hard to see how this could be feasible even if
there were objective values. I believe that it should even then be agreed that both living
in the light of truth and living a fulfilling life are on the list of objectively valuable aims.
But then, if these aims diverge, it can hardly be denied that there is room for individualism in the sphere of prudence at least to the extent that one may rationally prefer one
of these aims to the other. However, given the rational insignificance of identity, this
individualism must extend into the moral sphere in which others are affected.
In any case, according to moral individualism rationality does not settle the choice
between idealism and fulfilment-maximization. Cognitive rationality does not do it, and
there is no other form of rationality that could do it. Moral individualism allows the different personalities or individualities of people to articulate themselves morally, in the
shape of some form of idealism, like rationalism, or in a satisfactionalist rejection of all
ideals. As I shall attempt to bring out in the next chapter, there is something attractive
about this idealism, but it has the drawback of making pressing the question of how to
cope with disagreements about what is morally right or wrong. So, in the next chapter,
I shall also point to some contingent facts about us that may help us to deal pragmatically
with these disagreements.
My characterization of morality as an inter-subjective sphere, as opposed to the intrasubjective sphere of prudence, needs to be further clarified in some respects. Although
this conception of morality implies that one cannot act morally rightly or wrongly so
long as only one’s own desires are affected, it does not imply that the attitude of others to
one’s behaviour towards oneself is beyond the pale of moral judgement. Suppose that, in
the name of some ideal, I am (rationally) about to make my life short and poor in respect
of fulfilment. Then a utilitarian may correctly regard it as morally right for her to intervene because, to her, I am another and my behaviour is at odds with a requirement of
fulfilment-maximization that she applies to all. It would be morally wrong of her to let
me go ahead, but it does not follow that I am acting morally wrongly towards myself.
Michael Slote claims that “ordinary moral thinking seems to involve an asymmetry
regarding what an agent is permitted to do to himself and what he is permitted to do to
others” (1984: 181). For instance, according to common-sense morality, it is, he writes,
“quite permissible to sacrifice one’s own greater benefit to the lesser benefit of another”
(1984: 180), but not another’s greater benefit to save one’s own smaller benefit. If an agent
were to treat another better, his action could be described, in Slote’s words, as “irrational”,