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Tài liệu Toward a New Literacy of Cooperation in Business MANAGING DILEMMAS IN THE 21ST CENTURY pdf
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Toward a New Literacy of
Cooperation in Business
MANAGING DILEMMAS IN THE 21ST CENTURY
Institute for the Future
Technology Horizons Program
June 2004 | SR-851 A
Institute for the Future
2744 Sand Hill Road
Menlo Park, CA 94025
650.854.6322 | www.iftf.org
Toward a New Literacy of
Cooperation in Business
MANAGING DILEMMAS IN THE 21ST CENTURY
Institute for the Future
Institute for the Future
Technology Horizons Program
June 2004 | SR-851 A
About the …
Technology Horizons Program
The Technology Horizons Program provides a comprehensive forecast that looks beyond any
single technology to analyze what happens at the intersections of biotech, information technology, material science, and energy. We identify and evaluate discontinuities that are likely to
have major impacts on businesses over the next three to ten years.
Institute for the Future
The Institute for the Future is an independent, non-profit strategic research group with 35 years
of forecasting experience. The foundation of our business is identifying emerging trends and
discontinuities that will transform the global marketplace and providing our members with
insights into business strategy, design processes, and new business development. Our research
generates the foresight needed to create insights about the future business environment that will
lead to action. The results are customized winning strategies and successful new businesses.
Our primary research areas are consumers, technology, health and health care, and the workplace. The Institute for the Future is based in Menlo Park, California.
ACKNOWLEDGMENTS
Authors: Andrea Saveri, Howard Rheingold, Alex Soojung-Kim Pang,
and Kathi Vian
Peer reviewers: Rod Falcon, Marina Gorbis, and Lyn Jeffery
Editor: Maureen Davis
Art direction and design: Jean Hagan
Production and
graphic design: Robin Bogott and Karin Lubeck
© 2004 Institute for the Future. All rights reserved. Reproduction is prohibited without written permission.
Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
1. Cooperation: A Map to Think With . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
2. The Research To Date: Seven Lenses on Cooperation . . . . . . . . . . . . . . . . . . . . . 7
3. Organizational Choices: Seven Ways to Tune Up for Cooperation . . . . . . . . . . 31
4. What to Expect: Opportunities and Disruptions . . . . . . . . . . . . . . . . . . . . . . . . 45
Appendix: Basic Reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57