Tài liệu marketing sherpa 2008 pptx

Marketing Inspiration for 2003:

Top Marketers Reveal Their Learnings

marketingsherpa.com

Practical Know-How and Case Studies

com

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Table of Contents

Table of Contributors – by first name with quote number................................................................................. ii

Table of Companies – with quote numbers ........................................................................................................ x

Introduction by Anne Holland.................................................................................................................................1

Part I: General Inspiration .....................................................................................................................................3

Part II: Planning and Campaign Management .................................................................................................10

Part III: Learning from Mistakes .........................................................................................................................13

Part IV: Branding ..................................................................................................................................................14

Part V: Integrated, Multichannel, and Offline Marketing..................................................................................15

Part VI: Marketing Teamwork .............................................................................................................................19

Part VII: Internet Marketing – General Tips & Notes.......................................................................................21

Part VIII: Website Design & Traffic ....................................................................................................................26

Part IX: ROI, Metrics & Measurement ...............................................................................................................33

Part X: Budgeting & Procurement......................................................................................................................37

Part XI: Creative....................................................................................................................................................40

Part XII: Copywriting..............................................................................................................................................46

Part XIII: Multicultural ............................................................................................................................................50

Part XIV: Positioning, Niche Marketing & Focus...............................................................................................51

Part XV: Email Marketing ....................................................................................................................................54

Part XVI: Marketing with Email Newsletters ......................................................................................................63

Part XVII: PR & Publicity.......................................................................................................................................66

Part XVIII: Business-to-Business Marketing......................................................................................................71

Part XIX: Online Publishing Business - Ad & Content Sales ..........................................................................79

Part XX: Search Engine Marketing .....................................................................................................................88

Part XXI: Market Research...................................................................................................................................92

Part XXII: Partnerships & Affiliates .....................................................................................................................96

Part XXIII: Customer Service & Customer Relations .......................................................................................98

Part XXIV: Referral Marketing ...........................................................................................................................105

Part XXV: Growing Your Consultancy or Agency Business..........................................................................106

End Quote – One to Grow On ...........................................................................................................................119

More Resources: Practical Marketing Reports from SherpaStore...............................................................120

Table of Contributors – by first name with quote number

Aaron Kahlow ............................................................202

Abramo Lerardo...........................................................74

Adam Herman............................................................468

Adam Kaplan ...............................................................98

Adele Goody...............................................................372

Adrian Gover................................................................18

Ahmad Abuljobain ....................................................171

Ahmad Abuljobain ....................................................636

Al DiGuido .................................................................364

Alan M. Douglas ........................................................312

Alan McClure .............................................................560

Alan Pohlman.............................................................153

Albert Maruggi ..........................................................412

Alberto Guastini...........................................................28

Alexis Johnson............................................................597

Alisa Oswalt ...............................................................208

Allan Gardyne................................................................6

Allan Hunkin..............................................................462

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Amber Link.....................................................................3

Amy Roberson............................................................561

andre@hjsys.com........................................................166

Andrea Learned .........................................................522

Andrew Bank..............................................................580

Andrew Eklund..........................................................211

Andrew Shillito ..........................................................604

Andy Chiodo ..............................................................308

Andy Grosman...........................................................581

Angelo DʹAlessio........................................................572

Anita Daniel................................................................524

Ann Lombardo ...........................................................221

Ann Treacy..................................................................383

Anna Melillo...............................................................521

Anna Murray..............................................................112

Anon ............................................................................516

Anthony Cospito........................................................186

Anthony Vlahos .........................................................356

April Guy ......................................................................46

Aran Jones...................................................................271

Arif Durrani................................................................491

Ash Gupta...................................................................119

Audrey Pihulyk..........................................................631

B.L. Ochman ...............................................................156

Barbara Halpern.........................................................621

Barbara Keddy............................................................305

Barry Parks..................................................................657

Barry Yarkoni ...............................................................68

Ben Wallace.................................................................332

Beth Bridges................................................................106

Beth Sullivan...............................................................499

Betsy Harman.............................................................339

Bill Gould ....................................................................519

Bill Lawler.....................................................................79

Bill Muller ...................................................................428

Bill Nussey ....................................................................21

Bill Phelan ...................................................................496

Bob Chambers ............................................................219

Bob James....................................................................403

Bob Killian...................................................................241

Bob Martel...................................................................294

Bob Mumm ...................................................................20

Bobbi Glassel ..............................................................570

Brad Dennison............................................................605

Brad Negus .................................................................576

Brad Singer .................................................................443

Brandt Dainow ...........................................................159

Brandy Toth ................................................................527

Brent Hieggelke..........................................................445

Bret Rowe....................................................................258

Brett Hayes .................................................................592

Brian Catt ....................................................................437

Brian Holmen .............................................................594

Brian K. St.Ours..........................................................149

Brian Monahan...........................................................384

Brion T. Domman MBA MHA ...............................425

Bruce L. Cook .............................................................198

Bruce Storer ................................................................157

Camille Jacks ..............................................................577

Candice Garrison .......................................................275

Caren Davidkhanian .................................................507

Carl Dhir .....................................................................250

Carl M. DiManno.........................................................51

Carlos Ayala ...............................................................537

Carmen Paulino .........................................................223

Carol Philips Brubaker..............................................278

Carolyn Gardner........................................................387

Carsten Luther............................................................307

Caryl Felicetta...............................................................62

Catherine Benevides..................................................231

Catherine OʹShea........................................................370

Catherine Turner........................................................626

Catherine WInckler....................................................660

Chan Foo .....................................................................246

Charlie Cook.................................................................34

Charlotte Wolter ........................................................467

Cheryl L. Johannes.....................................................296

Chris ..............................................................................95

Chris Hanse ....................................................................9

Chris Lavelle...............................................................239

Chris Lynn ..................................................................569

Chris MIller...................................................................69

Christine Smith ..........................................................424

Christine Sten .............................................................552

Chuck Fuerst / Roger Paulson..................................418

Claire Thompson .........................................................11

Clay Fisher..................................................................478

Clay Randall ...............................................................150

Cliff Allen....................................................................388

Collin Ryan .................................................................453

Cory Kleinschmidt.....................................................503

Cory Whitehead .........................................................482

Courtney Hopkins .....................................................436

Craig Lunde..................................................................29

Cristina Lucas.............................................................655

Cristina Redlus...........................................................429

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Cynthia Holladay.........................................................32

Dan Denton.................................................................535

Dan Eskelson ..............................................................553

Dan Leeds ...................................................................276

Dan Noyes ..................................................................593

Dan Williams..............................................................245

Dana McElyea.............................................................434

Daniel Dougherty ......................................................137

Daniel J Garvin...........................................................255

Daniel M. Becker........................................................406

Daniel Shefer ..............................................................457

Darcy Silvers APR.....................................................302

Dario Pennino.............................................................180

Darren Angus .............................................................456

Dave Goetz..................................................................369

Dave Mercer ...............................................................121

Dave Texidor ..............................................................539

Davia Dennis ..............................................................222

David Barratt ..............................................................578

David Bowen ................................................................37

David C Facer Jr .........................................................252

David C. Facer ............................................................201

David Clark ................................................................184

David Hallmark .........................................................509

David Hamilton .........................................................336

David Herscott ...........................................................340

David Hessekiel .........................................................550

David J Driscoll ............................................................31

David Johns ................................................................554

David Koch .................................................................360

David Libby ................................................................407

David M. Scott............................................................291

David Thornton..........................................................215

David Vallieres...........................................................494

David Wieler.................................................................66

David Yancey ...............................................................84

Dawn Charles .............................................................104

Dawn Patterson..........................................................122

Deb Alloway...............................................................269

Deb Kohls....................................................................446

Debra OʹNeil-Mastaler ..............................................615

Dee Dee LaBruyere ....................................................404

Dee Fox Bentley..........................................................612

Dee Turgeman............................................................598

Deepak Mankar..........................................................476

Denice MacDonald ....................................................672

Denis Baddeley...........................................................526

Denise Baerg ...............................................................343

Denise Klarquist.........................................................213

Denitsa Sacheva .........................................................397

Dennis Hunter............................................................315

Derek Baird.................................................................264

Diana Ward.................................................................244

Diane Bedard..............................................................415

Diane Hunt ...................................................................24

Dick Kindig...................................................................59

Dixon Jones.................................................................663

Don Council................................................................185

Don Kaplan...................................................................57

Don Klosterman.........................................................447

Don Rua ......................................................................200

Donald Wijkniet.........................................................607

Donna Kozik...............................................................639

Donna W Gustafson ....................................................60

Doug Pond..................................................................326

Doug Pond..................................................................379

Drs. Rob Beltman .......................................................574

Ed Kohler ....................................................................154

Ed Osworth...................................................................17

Edward Burghard ........................................................88

Eileen Sutton...............................................................283

Elizabeth Schoch ........................................................365

Ellen Ferlazzo .............................................................448

Emily Smith ................................................................169

Emma Austen.............................................................390

Enrique Gonzalez ........................................................64

Eric Siegmund ............................................................608

Eric Sutherland...........................................................127

Erik Dorsey.................................................................304

Erika Brown................................................................459

Erin Harris ..................................................................273

Erlend Førsund ..........................................................382

Eugene Higley............................................................181

F.J. Brouwers ..............................................................498

Faith Kuczaj ................................................................548

Felena Taylor..............................................................534

Fern Reiss....................................................................408

Francesco Fabbri ........................................................172

Frank Russo ................................................................285

Frank Schieber............................................................427

Fred Burt .....................................................................236

Fred Jorgensen ...........................................................212

Fred Meyers................................................................267

Fred Morgenstern ......................................................586

Gail Cassidy................................................................659

Gail Howard...................................................................1

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Gary Bucher................................................................380

Gary Guseinov ...........................................................354

Gary Korb....................................................................261

Gary Slee .....................................................................254

Gavin ...........................................................................501

Gavin Linde ................................................................240

Gene Yelle ...................................................................290

Gennifer Chenault .....................................................191

Geoff Caplan...............................................................587

George Gonzo...............................................................75

George Karavaras ........................................................53

George Simpson .........................................................314

Gerald A Kasten...........................................................91

Gerhard Friedrich ........................................................41

Ginny Lee....................................................................134

Ginny Murray...............................................................82

Glenn Callahan...........................................................353

Glenn L. Laudenslager IV.........................................488

Glenn Nilson.................................................................48

Grace M. Piku.............................................................652

Greg Coloian.................................................................38

Haakon Rian Ueland .................................................274

Harry Hoover .............................................................658

Heather Davis.............................................................284

Heather Fairchild .......................................................361

Heather Hudetz..........................................................441

Hedge Stahm ..............................................................536

Hellena Smejda...........................................................426

Henrik Flensborg .......................................................386

Howard J. Sewell........................................................299

Howard Russell..........................................................259

Ian Bowman................................................................584

Ilan Geva .......................................................................15

J. R. Young ..................................................................162

J.H. Gregory................................................................662

Jaap Cleutjens .............................................................251

Jaap Gunter...................................................................65

Jack E. Appleman CBC.............................................617

James Burchill.............................................................402

James E. Powell ..........................................................158

James Lipka.................................................................670

James W. Strohecker ..................................................583

Jan Pickering...............................................................439

Jane BenBassett...........................................................674

Jane Toohey ................................................................529

Janet Gray....................................................................504

Janet Quinn .................................................................630

Janet Twilley...............................................................237

Janice D. Byer MVA..................................................517

Jason Burby.................................................................167

Jason Ciment...............................................................480

Jason DeLuca..............................................................650

Jason Goodwin.............................................................97

Jason Nelson...............................................................493

Jason Shulman............................................................105

Jay ................................................................................234

Jay A. Schaefer............................................................531

Jay Bower ....................................................................599

Jay Byrne .....................................................................144

Jay Small......................................................................669

JD Biros........................................................................277

Jeanae...........................................................................107

Jeannette Kocsis .........................................................500

Jeannie Schuett ...........................................................385

Jeff Briggs......................................................................44

Jeff Buck ......................................................................458

Jeff Giesea .....................................................................54

Jeff Hesemann ............................................................161

Jeff Hirsch ...................................................................218

Jeff Kostermans ..........................................................195

Jeff Kostermans ..........................................................676

Jeff Moriarty ...............................................................320

Jeff Ramminger ..........................................................421

Jeff Smith.......................................................................12

Jeff Stripp ....................................................................306

Jeffrey K. Rohrs ..........................................................545

Jennifer Bonk ..............................................................128

Jennifer Gosse.............................................................341

Jennifer Kronstain......................................................469

Jennifer Lee.................................................................116

Jeremy Bramwell........................................................168

Jerry Muller ................................................................625

Jerry Rosenstrach .......................................................601

Jesse DeLorenzo .........................................................319

Jessica Albon...............................................................623

Jhaura S. Wachsman..................................................352

Jillian Johnson ............................................................310

Jim Boswell .................................................................649

Jim Gribble..................................................................549

Jim Montague.............................................................596

Jim Van Kerkhove......................................................132

Jishnu Banerjee.............................................................90

Jo Barker......................................................................163

Jo Drysdall ..................................................................309

Joan Stewart................................................................300

Jodie Gastel.................................................................395

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Jody Lister...................................................................303

Joe Chapuis.................................................................680

Joe Colopy...................................................................325

Joe Garecht....................................................................71

Joe Longtin..................................................................440

Joe Nicassio.................................................................311

Joe Peterson ................................................................175

Joel Falconer-Try........................................................177

Joel Koh .........................................................................26

John..............................................................................624

John Bolakis ................................................................508

John Bresee....................................................................76

John Cass.....................................................................126

John Crowder .............................................................193

John David Kuntz ......................................................288

John Dodds .................................................................204

John G. Agno ..............................................................609

John Halliburton ........................................................483

John M. Coe ................................................................422

John Nesbit .................................................................492

John Pillsbury ...............................................................30

John R. Hines ..............................................................452

John Taylor ...................................................................49

John Waddy ................................................................643

Johnathan Crawford..................................................374

Jon Campbell ..............................................................449

Jonathan Price.............................................................484

Jonathan Young..........................................................206

Jorge Azurin ...............................................................465

Jörgen Vallo-Jonsson .................................................450

Jose Carlos Ferreyra...................................................139

Joseph C. Loll................................................................33

Joseph Cusano ................................................................5

Josh Gordon................................................................143

JP Crenn ........................................................................77

Judith Condon............................................................618

Judith Remondi ..........................................................590

Judy Luther.................................................................393

Julia Biolchini..............................................................324

Julie Kessler ................................................................331

Julie Meyer..................................................................603

Justin Hannemann .......................................................73

K W Mahon.................................................................187

K W Mahon.................................................................362

Karen Iannone ............................................................321

Karen Lordan..............................................................346

Karen Myers ...............................................................431

Karen Strickholm .........................................................13

Karin Gamble .............................................................629

Karyn Zoldan .............................................................190

Kasey Fenner..............................................................363

Katheen Bagley ..........................................................398

Katherine Hutchison .................................................543

Kathryn Hill................................................................528

Katie Delahaye Paine ................................................292

Keith Agombar...........................................................540

Keith Allan..................................................................125

Keith Caven ................................................................192

Keith Kopinski .............................................................40

Kelly Cook ..................................................................632

Kelly Makimaa ...........................................................205

Kelly Michael Stewart ...............................................366

Ken Downey...............................................................120

Ken Farrish .................................................................389

Ken Ghata .......................................................................8

Ken Hall ......................................................................466

Ken Lubeck .................................................................600

Ken Munro..................................................................512

Kendall F Smith..........................................................164

Kent Lewis ..................................................................350

Kerry Lorette ..............................................................648

Kevin Argus................................................................645

Kevin Kent ..................................................................142

Kevin Lee ....................................................................520

Kevin Marsh ...............................................................489

Kevin Neilson.............................................................279

Kevin Rudden ..............................................................85

Kim Knipe...................................................................351

Kim Williamson .........................................................477

Kimball Norup ...........................................................564

Kimberly L. McCall ....................................................35

Kirsty Wertz ...............................................................272

Kow..............................................................................160

Kristi Shadid...............................................................155

Kristin Zhivago ..........................................................118

Kyoo Kim....................................................................135

Lane Croyle Ware ......................................................230

Larry Bailin.................................................................532

Larry Chase.................................................................323

Larry Genkin ..............................................................485

Larry Steven Londre .................................................131

Laura Box......................................................................16

Laurie Kumerow........................................................423

Lazar Dzamic..............................................................373

Leah Schomburg ........................................................298

Les Hubbard...............................................................438

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Les Sinclair....................................................................67

Leslie Surley................................................................442

Linda Hamilton..........................................................579

Linda Starr ..................................................................400

Linda Wilson ..............................................................238

LIndsay Bannerman ..................................................606

Lindsey Annison........................................................610

Lisa Bundschu ..............................................................99

Lisa King .....................................................................555

Lisset Johnson.............................................................115

Liz Micik......................................................................644

Liz Wilson ...................................................................571

Loic Robertson............................................................381

Lomit Patel..................................................................124

Louie Parrott Parker ..................................................268

Louisa Williams..........................................................392

Lynda Keeler ..............................................................567

Lynn Wheatcraft ........................................................513

M Drahuschak ............................................................330

Magdeline Goh...........................................................563

Malli Gero ...................................................................413

Mangla Sachdev.........................................................399

Marci De Vries............................................................377

Maren Brisson.............................................................141

Margarida Anderson.................................................405

Marge Purnell.............................................................595

Margie Vano ...............................................................573

Maria Carlton .............................................................653

Mario Pagnoni............................................................174

Mark Blass...................................................................265

Mark Galloway...........................................................454

Mark Jaffe....................................................................281

Mark Palmer ...............................................................165

Marlon Sanders ..........................................................348

Martha Sanchez..........................................................646

Martin Richards..........................................................335

Marty Fahncke............................................................145

Mary F. Pisarkiewicz .................................................280

Mary Lou Roberts ........................................................96

Mary OʹBrien ..............................................................502

Marya Triandafellos ..................................................100

Mat Morrison..............................................................585

Matt Monarski............................................................182

Matt Wier ....................................................................189

Matthew Bellows .......................................................471

Matthew Diamond.....................................................114

Matthew Shehorn.......................................................514

Matthew Smith...........................................................229

Melissa Valdez-Schultz .............................................266

Melody McKinnon.....................................................317

Mia ...............................................................................557

Micah U. Buchdahl Esq............................................671

Michael Bellavia.........................................................654

Michael Donnelly.......................................................455

Michael Douglas ........................................................333

Michael Duduit ..........................................................481

Michael Dunne.............................................................56

Michael Lowenstein ..................................................582

Michael Martin...........................................................359

Michael Moore ...........................................................435

Michael OʹCallaghan .................................................367

Michael Paradis..........................................................328

Michael S. Winicki .....................................................103

Michael Stankard .......................................................666

Michael Switzer............................................................94

Michael Woods.............................................................61

Michaela Blackman....................................................173

Michel Marquis ..........................................................628

Michelle Draghetti .....................................................616

Michelle McCann.........................................................58

Michelle Painchaud ...................................................414

Mike Lough ..................................................................87

Mike McConnell.........................................................226

Mike Pulis ...................................................................640

Mike Roberts ................................................................19

Mike Rodriguez .........................................................203

Mitch Joel ....................................................................673

Mitch McCasland.......................................................542

Moira Shanahan.........................................................460

Mr. Siim Teller............................................................194

Nancy Fareed ...............................................................89

Nancy Goldblatt.........................................................287

Nancy Kamp...............................................................136

Nancy Tamosaitis ......................................................641

Nat Gutwirth ..............................................................243

Nathan Potter .............................................................511

Nick Copley................................................................417

Nicolas Borge ...............................................................80

Nikhil Bhagwat ..........................................................638

Noah Balanoff.............................................................544

Noelle Wojciehowski.................................................297

Norito H.Yoshida.......................................................474

Paddy Lewis ...............................................................642

Pam McConathy ........................................................248

Pam Selker Rak ..........................................................225

Pam Van Orden..........................................................419

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Pamella Neely.............................................................257

Pat Zubriski ................................................................591

Patricia A. Sahm.........................................................263

Patrick J. Tormey........................................................227

Patrick J. Tormey........................................................293

Patrick Martin...............................................................92

Paul Bryden ................................................................588

Paul Crick....................................................................602

Paul Gibler ..................................................................656

Paul J. Bruemmer .......................................................613

Paul Khoo....................................................................525

Paul Kluding...............................................................409

Paul Kowal..................................................................538

Paul Matlenga...............................................................70

Paul Ritter ...................................................................368

Paul Shapiro..................................................................45

Paul Swift....................................................................487

Pedro Almeida ...........................................................262

Peter A. Schaible ........................................................473

Peter Abrahams..........................................................196

Peter Altschuler............................................................93

Peter Clough...............................................................416

Peter Davies ..................................................................78

Peter J. Canavan .........................................................556

Peter Platt....................................................................347

Phil Dunne ..................................................................329

Phil L. Beukema .........................................................546

Phil McKinney..............................................................14

Phil Nadel .......................................................................7

Phil Ruggieri...............................................................568

Phil Scharper...............................................................108

Philip Foti....................................................................235

Philip Smith ................................................................111

POli Marinova ............................................................188

Rachael ........................................................................209

Rachel Rice..................................................................371

Radhika Murari..........................................................506

Raeann Van Arsdall...................................................523

Rafe VanDenBerg.......................................................228

Ray Daly......................................................................375

Ray Fix.........................................................................651

Rebecca Kauten ............................................................72

Reggie Brady ..............................................................101

Renae Gregoire...........................................................401

Renee Kennedy...........................................................242

Rex Briggs ...................................................................152

Rhoberta Shaler ..........................................................210

Rich Tatum..................................................................486

Rich Westerfield.........................................................316

Richard Igoe ...............................................................337

Richard Meyer............................................................110

Richard Postins ..........................................................667

Richard Stumpf ..........................................................129

Rick Fernandez...........................................................260

Rick Gordon................................................................130

Rick Mosenkis ............................................................451

Rick Wemmers .............................................................43

Rick Wolk......................................................................42

Rob Ainbinder............................................................176

Rob Bunting................................................................133

Robert Fleming...........................................................515

Robert J Hustwit ........................................................510

Robert McCaffrey.......................................................334

Robert Weinberg ........................................................378

Roberto Arguero ........................................................562

Roger Berg ..................................................................357

Roger Darnell .............................................................664

Roger Rader..................................................................22

Ron Carroll .................................................................461

Ronald Martin ............................................................530

Ross C. Atkinson............................................................4

Roy Weissman............................................................178

Ruth E. Hedges ..........................................................233

Sal Rodas.....................................................................464

Sami Jajeh....................................................................249

Sander van Kempen ..................................................327

Sandra Geary..................................................................2

Sandy Cahill ...............................................................432

Sarah Welstead...........................................................619

Sarma M.V.K ..............................................................575

Sascha Stoltenow .......................................................411

Saurav Bhowmik.......................................................430

Scott Abel ....................................................................558

Scott Anderson...........................................................677

Scott Becker.................................................................232

Scott Boys....................................................................216

Scott Brewitt ...............................................................479

Scott Delea ..................................................................214

Scott Dorsey................................................................355

Scott Ferber .................................................................199

Scott Miller..................................................................256

Scott Ramsay ..............................................................647

Scott Yant ....................................................................146

Sean Corbett ...............................................................140

Sérgio Pedro .................................................................50

Shantiprakash Gupta.................................................253

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Shava Nerad ...............................................................295

Shel Horowitz.............................................................475

Sheri McHale ................................................................63

Sid Pickard..................................................................151

Simon Young ..............................................................611

Simone Kelly...............................................................614

Snowflake Rosen........................................................109

Sonny Jones.................................................................345

Stefan Bardega..............................................................83

Stefanie Wilson...........................................................301

Stephanie Bauer..........................................................495

Stephanie Stipkovich.................................................675

Stephanie Worthington .............................................433

Stephen Axel.................................................................86

Stephen Bell ................................................................505

Stephen Bray...............................................................622

Stephen McGill.............................................................36

Stephen Orr.................................................................170

Stephen Plowright .....................................................533

Stephen Roberts .........................................................668

Stephen van Schouwen .............................................634

Steve Clark..................................................................349

Steve Hofstatter..........................................................635

Steve Lundin...............................................................394

Steve Moore ..................................................................39

Steve Schroeder..........................................................247

Steven Bustin ..............................................................220

Steven Keith................................................................147

Steven McCormack....................................................627

Steven Schreiber.........................................................217

Steven Sessions.............................................................23

Stu Cartwright............................................................117

Sue Duris.....................................................................286

Susan Allred ...............................................................270

Susan Dunn...................................................................25

Susan Hodder...............................................................47

Susan Rubinsky..........................................................318

Susan Spaulding.........................................................102

Susan Wheeler............................................................661

Susanna Karainen ......................................................113

Suzan St Maur ............................................................463

Tami Belt .....................................................................679

Tammie Thompson....................................................470

Tara Blackburn ...........................................................566

Ted Bergeron ..............................................................376

Thaddeus Neal ...........................................................138

Thom Ruhe .................................................................559

Thomas F. Ribar .........................................................289

Thomas Myer .............................................................313

Tim Burkewood .........................................................358

Tim Hamblin ..............................................................665

Tim Maguire...............................................................633

Tim OʹBrien.................................................................391

Tim Star.......................................................................620

Tim White ...................................................................123

Tobias Bodine...............................................................27

Todd Aaronson ..........................................................224

Todd Aaronson ..........................................................322

Todd Badgley ............................................................420

Tolithia Kornweibel...................................................342

Tom..............................................................................497

Tom Barnes .................................................................207

Tom Donaldson..........................................................338

Tom Hagan .................................................................282

Tom Martin...................................................................10

Toon Diependaele......................................................197

Travis Kimball............................................................183

Troy Holder................................................................410

Tyson Schauster .........................................................344

Vanessa Lim ...............................................................541

Vaughn Trevisanut....................................................551

Villi ................................................................................55

Vince Saputo...............................................................490

Vivek Bhargava..........................................................637

Wendy Gault ................................................................81

Will Corry .....................................................................52

William Carpenter .....................................................179

William G. Jackson Jr.................................................547

William McLaren .......................................................589

William Myers............................................................396

Winthrop Morgan MPH CeM................................148

Wolfgang M. Bauer....................................................518

Wyatt Kash .................................................................472

Yvonne DiVita............................................................678

Yvonne Finn ...............................................................444

Yvonne Robinson.......................................................565

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Table of Companies – with quote numbers

4 The Artist/Artspace2000.......................................591

A Better Life................................................................17

A Common Reader ..................................................257

A.Algeo Ltd...............................................................193

AAA Travel Incentives............................................185

abcEDV GmbH.........................................................518

Abovo Group, Inc. ...................................................333

Abovo Group, Inc. ...................................................249

AC Bouquet Candy Bouquets & Gift Baskets ......270

Action Mailing Lists...................................................74

AdAnalysis.com.......................................................256

Adhost Internet ........................................................499

Advertising.com.......................................................199

AeroAction..................................................................51

AffiliateGuerrilla.com..............................................337

Air Products..............................................................204

Aladdin Knowledge Systems ...................................86

Alliance-Link ............................................................615

American Express Incentive Services....................581

American Institutes for Research...........................148

American Ministry Resources LLC .......................481

AmericanGreetings.com .........................................360

Amerimax Building Products.................................344

AMMA Corporation................................................527

AMS ...........................................................................435

Amulet Development Corp. ...................................577

Anglia Ploytechnic University ...............................226

ANIMAX...................................................................654

Anon ..........................................................................437

ARAG Group............................................................409

Arc Marketing ..........................................................624

AronyaNet ................................................................620

AssociatePrograms.com ..............................................6

Auckland University ...............................................173

ayzenberg group ......................................................150

Babcock and Jenkins ................................................630

Backcountrystore.com ...............................................76

Bahcley Sinclair ........................................................250

Barat Education Foundation...................................406

Barnardos ....................................................................73

BC Building Info.......................................................389

BCNS Technologies ...................................................20

Be Great! Marketing.................................................305

Beantrends Inc. .........................................................231

Beaumont Hospital Foundation.............................142

bebe stores inc. .........................................................331

Benchmark TMC ......................................................625

BenNevis Inc.............................................................328

Bethel Seminary San Diego.....................................535

Betsy Harman Online Fundraising & Marketing 339

Beyond Excellence Inc.............................................414

Bigfoot Interactive....................................................364

BIGfrontier Communications Group ....................394

Bitpipe .......................................................................417

Biz Info Wiz and My Tax Cure...................................1

blast! PR.....................................................................398

Blitz Promotions.......................................................665

Blue Cube Marketing Solutions .............................679

Blue Water Consulting, Inc.....................................560

BlueHornet Networks .............................................175

BMCOptimise...........................................................508

Bobbi Glassel & Associates....................................570

Bowman Business Development ...........................584

Boxoffice Magazine/Boxoffice Online ...................477

Braindance ................................................................460

Brand Inquiry Partners............................................542

BrandWizard Technologies ....................................236

Bretton Woods Group .............................................568

Brickmill Marketing Services .................................438

Bridge Marketing .....................................................190

Bright Side, Inc. ........................................................513

Brockton Area Multi-Services, Inc. (BAMSI)..........82

BrontoMail Inc..........................................................325

BSP evolution ...........................................................334

Business Daily Review ............................................309

BusinessOL, Inc........................................................202

BusinessSummaries .................................................465

Butler/Till Media......................................................347

C. Hanse Industries, Inc..............................................9

Calders Design and Print Company .....................649

Canadians Internet International...........................317

Capital C....................................................................114

cardcommunications ...............................................387

Cause Marketing Forum, Inc..................................550

Caven Marketing Group.........................................192

Center for the Asymmetric Enterprise..................288

CERA .........................................................................120

Checks In The Mail ..................................................189

Cherry Lane Music ..................................................129

Cheskin......................................................................213

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ChinaLOOP Information Services Limited ..........627

Chiodo Consulting...................................................308

Chordiant Software, Inc. .........................................583

Christian Home and Bible School..........................282

Christianity Today International ..........................268

Christianity Today International ...........................482

Christianity Today International ...........................486

Chubb plc ..................................................................589

Church Communication Network.........................600

Ciceron.......................................................................211

Circle Marketing International.................................89

Citrine Technologies, Inc.........................................115

CL Graphics ................................................................19

Clark & Stewart ........................................................184

ClearCommerce Corporation .................................543

Clearwater Landscapes, Inc....................................553

ClubMom, Inc...........................................................276

CMCV..........................................................................77

cmyk & beyond-a marketing brain trust ................15

Cohn & Wolfe Public Relations..............................411

Collaborative Insight .................................................47

Collectible Collections .............................................598

CommerceMall .............................................................5

Communicate2 .........................................................637

Communications Marketing & Design Inc...........657

CommuniTech ..........................................................225

Compass Development Group Ltd........................653

Compoze Software, Inc. ..........................................429

Concentric Solutions LLC .......................................255

Connect Direct..........................................................299

ConnectingDots........................................................656

Consultant to Charles Schwab ...............................521

Consultlogic ..............................................................352

Cook Communication .............................................198

cookiesinheaven .......................................................310

Coravue, Inc..............................................................388

Corporate Apparel Unlimited, LLC ......................546

Craftsman Consulting Group.................................635

[email protected]

Créativité-communication Michel Marquis inc. ..628

CRL Innovations, LLC.............................................157

CRM Metrix, Inc.......................................................186

CRM2 .........................................................................222

Crossbow Group ......................................................599

Crucial Technology..................................................228

CrystalVision web Site Design & Internet

Services......................................................................509

CTIA...........................................................................495

Culinary Communications .....................................329

Customer Communications Group, Inc................230

Customer Retention Associates .............................582

CustomZines.............................................................369

Cybersavvy UK ........................................................610

Daily Peloton ............................................................551

Data Dog Marketing................................................374

DB Computer Solutions Limited ...........................367

dbTrigger LLC..........................................................605

Decifer Solutions Ltd...............................................604

Deep River Communication...................................176

Deepak Mankar........................................................476

Destiny Media Technologies ....................................30

Dex Media, LLC .........................................................91

DHG Partners LLC ....................................................39

Diamond-E Consulting ...........................................251

Did-it.com .................................................................520

Digital Content Solutions........................................554

Digital Music Design...............................................400

Digital Wake .............................................................220

DigitalGrit, Inc..........................................................214

Dilworth Paxson ......................................................603

Direct Synergy..........................................................354

DM2 ...........................................................................320

Documation ................................................................99

Docu-Type Administrative & Web Design

Services.....................................................................517

Dominica Water & Sewerage Co. LTD. ..................92

doo4yoo Datenservice GmbH ................................307

DotComVest Ltd ......................................................269

Douglas Publications, Inc. ......................................312

Dynamics Direct, Inc. ..............................................586

e mail-gatherers ltd UK.............................................52

e*media, Inc. .............................................................112

e1 Business................................................................390

East Valley Tribune..................................................239

E-Base Systems .........................................................416

eBook.nl.....................................................................327

Eco Electronics Inc ...................................................666

Edge Design and Advertising ................................523

Editorial Group Il Denaro.......................................180

EEplace ......................................................................160

EF Sutton Creative ...................................................283

EHS Brann.................................................................373

Ekwest Interactive......................................................90

Elcom Systems Ltd...................................................505

Element E Communications...................................366

Eli Lilly ......................................................................139

Eli Lilly and Company ............................................110

Elogex, Inc.................................................................128

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eMailers .....................................................................172

EmailLabs..................................................................385

eMailProjector.com..................................................215

emailROI, Inc. ...........................................................350

eMarket Group Ltd.................................................295

eMarketing Association...........................................515

Emerald Technology Consulting, LLC..................275

Employease...............................................................359

Employerʹs Choice Employment Agency .............444

Encounter Collaborative .........................................432

Enginerush - Search Engine Marketing Firm.......478

Entertainment and Business Consulting...............281

Entology, Inc.............................................................238

EnviroMark, Inc. ........................................................29

Environmental Defense.............................................98

Epsilon.........................................................................63

errrr donʹt have one apart from me ......................463

Esurance Inc..............................................................342

EVault, Inc.................................................................433

Everyday.com Estonia.............................................194

Eview 360 ..................................................................594

Evolve, LLC ..............................................................319

eWareness, Inc..........................................................149

ExactTarget ...............................................................355

Expense Improvement ............................................258

Eyeball Wars: a novel of dot-com intrigue ...........291

Famous Smoke Shop................................................261

Fastclick.com.............................................................218

Federal Marketing Associates, Inc...........................16

FierceMarkets, Inc......................................................54

FierceMarkets.com...................................................493

FIPP - Magazine World...........................................491

Fleming Design/Switch Interactive........................660

Flextronics.................................................................279

Företagsporten AB ...................................................450

Forward Productions...............................................244

foxʹs foliage & fantastic baskets..............................612

Freestyle Interactive.................................................105

Fresno State Winery.................................................106

Friend Communications .........................................446

Frontier Healthcare, Inc...........................................425

Frost & Sullivan........................................................459

frost miller group .....................................................403

Full Potential.............................................................645

FullSeven Technologies...........................................200

Game Link, Inc. ........................................................531

GameSpy Industries ................................................260

GE Access..................................................................452

GE Commercial Finance............................................26

George H. Simpson Communications...................314

GEO-SLOPE International Ltd...............................588

Gero Communications ............................................413

GlitzQueen Marketing ............................................273

Global Television/Calgary ........................................75

GlobalWorks Group LLC........................................315

Godrej Infotech Limited..........................................253

Gorilla Polymedia, Inc.............................................147

GotMarketing ...........................................................565

Gots To Have It Marketing.....................................614

Grassroots Marketing: Getting Noticed in a Noisy

World.........................................................................475

greenlightWRITE.com.............................................136

Grey Worldwide ......................................................246

Grill Loverʹs Catalog................................................345

GRX Technologies....................................................304

H2F Media Inc..........................................................132

Hammerman Associates .........................................237

Hanley-Wood ...........................................................472

Harte-Hanks .............................................................500

Haystack In A Needle .............................................154

Henrik Flensborg .....................................................386

Herrschners, Inc. ......................................................161

HGC Engineering.....................................................234

Higher Response Marketing Inc. ...........................348

Highland Studios .....................................................177

Hillam Technology Partners...................................569

HJS Consulting.........................................................166

Hoover ink PR ..........................................................658

Hotspace....................................................................579

HPC Interactive..........................................................46

HTMLawyers, Inc. ...................................................671

Hult Center for the Performing Arts.....................278

Hunter Marketing Ltd.............................................647

Hyland Software, Inc...............................................330

HyperX Media..........................................................153

I V Media, Inc. ..........................................................672

I.R.M. ...........................................................................57

IAS Marketing ..........................................................168

iContract....................................................................638

ICSB ...........................................................................574

ICV Digital Media....................................................456

Idea Integration........................................................205

Ideal Life Coaching..................................................384

IDES - One Source. Plastics Data. .........................511

iLeo MENA...............................................................171

iLeo MENA...............................................................636

Imirage, Inc. ..............................................................265

Impact Promotional Publishing .............................415

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Incisive Media Plc ....................................................372

Infogate......................................................................534

Infopia Marketplace Manager................................183

InfoProductLab ........................................................494

Informative Graphics...............................................519

Informed Strategies..................................................393

Ingenix.......................................................................191

InMind Communications, LLC ................................34

Insiderslist.com/Tradersclub.com............................70

Insight........................................................................453

Insight........................................................................539

Institute of Noetic Sciences.......................................27

Intell-A-Pro, Incorporated ......................................216

Interbrand .................................................................557

Interelate....................................................................343

International Healthcare and Health Insurance

Institute......................................................................397

Internet Business Forum, Inc....................................84

Interweb New Media...............................................361

Interwise....................................................................457

Intesol Corporation..................................................442

i-Position/The Argyle Studio....................................62

iProspect....................................................................428

ireland.com ...............................................................370

Irwin Home Equity ....................................................53

James Burchill & Associates ...................................402

Japan Airlines .............................................................56

JenniferKronstain.com.............................................469

JMB Marketing Group.............................................294

K Position Ltd...........................................................528

KDPaine & Partners.................................................292

KEMP Technologies.................................................187

KEMP Technologies.................................................362

KGA .............................................................................38

Kidz nʹFun.................................................................470

Killian & Company Advertising............................241

Kindig Omnimedia ....................................................59

KitchenDance............................................................164

KnowledgeStorm .....................................................421

KnowledgeTech........................................................449

Kowal Associates, Inc..............................................538

LAGA.........................................................................420

Lakeshost.com ............................................................49

Larstan Business Reports ........................................485

Latham SRM .............................................................597

Lavidge & Baumayr.................................................640

Lawler Marketing Group ..........................................79

Lawson Software......................................................418

LeadGenesys.............................................................195

LeadGenesys.............................................................676

Leading Edge Internet Marketing .........................566

Lenox Collections.....................................................302

Leo Burnett Bangladesh ........................................430

lexisONE The Resource for Small Law Firms.....356

Libby Communications, Inc. ..................................407

Light Management Consulting LLC .....................296

Limone Media ..........................................................336

Linenʹs & Things ......................................................123

LinkProfits ................................................................549

Little Chocolate Donuts ............................................33

LiveWire Logic, Inc....................................................87

Living Richly ............................................................210

Local Victory...............................................................71

Lomit.com Marketing..............................................124

Londre Marketing Consultants / USC / CSUN ...131

Long Island Power Authority ................................547

lookandfeel New Media..........................................155

Lucas Marketing Services .......................................655

M4 Communications, Inc........................................286

MagMall.com............................................................480

Maid Brigade, Inc.....................................................427

Mail Marketing. Biz .................................................474

MailersClub ................................................................68

Main Sail Productions .............................................512

Management Solutions International....................289

Mansfield Communications Inc.............................641

Maritz Loyalty Marketing.......................................203

Market Directions ....................................................102

Market Insight ..........................................................524

MarketBuilding Team .............................................378

Marketing Angel ........................................................35

Marketing Angels ....................................................529

Marketing Bulletin Board .........................................22

Marketing Evolution ...............................................152

Marketing Momentum............................................621

Marketing Technology ............................................118

Martin & Company....................................................10

Maverick Technologies, LLC..................................138

MaxPatch Ink Supplies..............................................14

McGill Buckley Intercreative Marketing ................36

MDV Communications ...........................................377

MEA Digital..............................................................340

Media Contacts Portugal ........................................262

MEDIA Magazine ....................................................468

MediaBin, Inc............................................................424

MediaPower, Inc. .....................................................365

Mediathink................................................................207

Medical Device Consultants, Inc. ..........................555