Tài liệu How To Start Your Own Coaching pdf

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How To Start Your Own

Coaching/Consulting Business

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Table of Contents

Introduction 3

Consulting vs. Coaching: The Differences 6

An Introduction to the Consulting Business 10

Types of Consulting 12

Things to Consider Before You

Become a Consultant 20

How to Get Started 25

Marketing your Consulting Business 39

Consulting Tips 52

Consulting Summary 59

An Introduction to the Coaching Business 60

Types of Coaching 65

Things to Consider Before You

Become a Coach 74

How to Get Started 82

Marketing your Coaching Business 87

Coaching Tips 89

Coaching Summary 94

Final Words 97

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Introduction

Many times people are looking for a solution

to a problem in their life. The problem may be a

professional problem that is related to their job or

career. Or the problem may be a personal one that

is affecting the way they deal with the rest of their

life. They may need to find a solution to a huge

problem at work, or they may be feeling less than

satisfied with the turn their life has taken. No

matter why they need answers, or how they want to

find those answers, there is a method and means for

them to accomplish it. They simply need to decide

how they want to tackle the problem.

Consultants and coaches are available to help

clients reach their fullest potential. The key to

reaching that potential is to empower themselves

with the strongest tool available. In some cases this

will be a consultant and in other cases it will be a

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certain type of coach. The method that they choose

will depend on their needs and in what direction

they want to focus their energies.

Sometimes asking for a little help while

looking for a solution or trying to achieve a goal is

difficult for some people. This is becoming less the

case as more people and corporations are turning to

coaches and consultants to help them find viable

solutions to problems or help in manifesting their

dreams. Consultants and coaches are trained to

assist people by providing them with the best

training and latest techniques available.

Some coaches and consultants will work

together in what is known as a “hybrid” mode. This

simply means that clients get the best of both the

consultant and the coach to help them create

solutions. In other words, they get advice and

experience to push them forward, motivation and

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brainstorming techniques when they’re at a

standstill, and insight and inspiration to push them

to their highest potential in both their professional

and personal life.

This book will provide you with information

for both the consulting and the coaching business

and provide you with the information you need to

start your own consulting or coaching business. This

book will:

• Explain the differences between consulting

and coaching

• Define what consulting/coaching is all about

• Introduce different types of

consultants/coaches

• Discuss things you need to consider before

starting your own consulting/coaching

business

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• How to get started

• How to market your consulting/coaching

business

• Provide you with consulting/coaching tips

After reading this e-book you will be able to

decide for yourself whether or not the consulting or

the coaching business is for you.

Consulting vs. Coaching: The

Differences

Both consulting and coaching involve the use

of a skilled, trained professional to assist a client in

achieving goals, but each entity is considered a

different form of support.

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Coaching involves a client who wants to grow

either personally or professionally and a coach, a

trained facilitator, who will guide the client.

Generally a coach works one-on-one with a client

but there are times when a group of people will

work together toward a common goal.

Consulting involves services that are provided

for a specific topic, generally on organizational

topics. A consultant will provide an analysis and

some recommendations for the improvement of a

certain process such as software selection or

workflow design. A consultant will work with either

one individual within an organization or with a group

of people within an organization.

A consultant will provide a solution for the

client, such as exactly which road to take to get

somewhere. The coach will ask the right questions

so that the client can arrive at the destination via

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the road that is personally best for them. Once the

destination, or goal, is reached the consultant leaves

the picture while the coach remains on the scene to

continue to encourage the client to fully reach their

goals and dreams.

There are many more differences between a

consultant and a coach. These include:

• Consulting focuses on problem solving,

strategies, action plans, and accomplishing

very specific goals. Coaching focuses on

learning through action while using the

process of self-discovery to fulfill certain

goals and dreams.

• The consultant is the expert and brings the

knowledge and expertise to the situation that

makes the difference in the client’s failure or

success. The coach guides the client in a

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journey of self-discovery through the use of

the right questions.

• Consultants solve the client’s present day

problems by providing teaching to develop

knowledge and expertise. Coaches focus on

the client’s biggest dreams and goals, making

them come true.

• Consultants sometimes ask the client the

question “why”. Coaches very seldom, if

ever, ask the client “why”.

• Consulting generally focuses on the specific

question or problem at hand. Coaching

focuses on the client’s entire life.

• Consultants may take care of specific work for

the client or provide a part of the solution.

Coaches do none of the work, instead letting

the client focus and take on all the action.