Tài liệu Giáo trình: Marketing Management_ Chapter 01 pdf

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Marketing Marketing

and the and the

Job of the Job of the

Marketing Marketing

Manager Manager

Chapter Chapter

1

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Key Learning Points Key Learning Points

ƒ The marketing concept The marketing concept

ƒ Organizational philosophies about Organizational philosophies about

marketing marketing

ƒ Importance of being customer Importance of being customer

focused focused

ƒ Marketing manager Marketing manager

’s job

ƒ Organizational forms of marketing Organizational forms of marketing

ƒ How marketing is changing How marketing is changing

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Take a moment to think Take a moment to think

about the word about the word

“marketing marketing

”

and the type of people who and the type of people who

help to market a service. help to market a service.

Which of the hotel Which of the hotel

employees listed at left are employees listed at left are

involved in marketing? involved in marketing?

What is Marketing?

ƒ Desk clerk Desk clerk

ƒ Valet

ƒ Concierge Concierge

ƒ Maid

ƒ Waitress Waitress

ƒ Reservation Reservation

clerk