Tài liệu ATAC International Business Development Strategy 2012/2013 docx

ATAC International Business Development Strategy 2012/2013

EXECUTIVE SUMMARY

Flight Training

This is Phase 6 of the Flight Training GOA supported ATAC International Business

Development Strategy (IBD) outreach to the International aviation community. The goal of

the ATAC IBD is to promote professional pilot training in Canada to foreign air operators,

civil aviation authorities and foreign students in India and Latin America. The current project

is focused on Brazil in “Latin America”. According to Boeing, Latin America will continue to

be a growth leader to the point that South America with be the 7th largest in its table of world

regional flows by 2029. Each cycle of the ATAC International project brings greater

refinement and precision through stronger ties with the authorities, deeper consultation and

feedback from the educationalists and air operators.

The Opportunity India group led by ATAC, has met numerous times in the last 2 years which

included two successful missions to India. ATAC and member companies met with the Joint

Direct General of Civil Aviation, 3 major Indian Air operators, educationalists, Indian Industry

Associations, Indian Banks and Indian students, and trade commissioners in February 2011.

The current phase of the Brazil project will follow up on findings from the 2011/2012

research paper commissioned by ATAC to identify market potential for international

development of Canadian pilot training in Brazil.

The Canadian Flight training sector has excess capacity which can easily handle the training

and upgrading of skills for the thousands of student pilot candidates on the Indian sub￾continent and in Latin America in need of professional pilot training. Canada has a robust

regulatory framework supporting the flight training industry and is highly regarded as one of

the best in the world by international airlines. However, we are not very good at marketing

and promoting our stellar reputation and safety in flight training to the international market.

The current capital upgrades in simulators and aircraft in Canadian Flight Schools are

attributed to the influx of International students. International student pilots are the number

one priority for the growth of the shrinking Canadian Flight School market. This project will

always be a work in progress and is based on the foundation established by our previous

mission. We will continue to build on our successes to establish and maintain the flow of

foreign students to Canada seeking the necessary skills to become professional commercial

pilots with Canadian commercial pilot licences ready to transition into the world’s airlines.

Maintenance, Repair and Overhaul (MRO)

The MRO sector has joined the ATAC GOA proposal for 2012/2013. The MRO market

represents $3.2 billion of business in Canada and supports 11,000 jobs. The ATAC

international outreach involves mining MRO business opportunities within South America,

Central America and Europe by actively participating in the MRO Americas and MRO

Europe shows. The shows identified will be attended by representatives from Latin America

and Europe and will facilitate interactions with key representatives. The recent addition of a

nationally recognized, experienced Canadian MRO resource to ATAC will provide the

internal in-depth support required to plan for the event and provide the necessary outreach

before, during and after the event.

SECTOR – ANALYSIS

Sector Overview

ATAC’s vision is to promote safe and reliable air transportation of people and goods to the

benefit of Canadian society with the mission statement “To support our members in their