STRATEGY AND PLAN FOR HUMAN RESOURCES FOR RECY COMPANY.docx

STRATEGY AND PLAN FOR HUMAN RESOURCES

COMPANY NAME____ RECY FASHION _____________

TIME: ______11/6/2020_____________

1. BUSINESS STRATEGY

• Vision: Elevate Vietnam's garment recycling market

• Mission: to help users realize the value and beauty of old items

2. CORPORATE SPECIFIC STRATEGY

• Products: new costumes are redesigned from old ones

• Services: providing accessories, stylists and tailors to renew customers'

old clothes. Buy second hand. Selling old outfits redesigned into new outfits

• Target customers: students, office workers, celebrities, entertainment

companies.

• Advantages over competitors:

-Apparel is refreshed and designed from old clothes, reducing the cost of

buying new

- Low-cost source of costumes, helping to reduce product costs.

- Costumes are limited in quantity and unique in design.

-Old stuff with a new look, creating a new feeling

- In line with the current trend of recycles, helping customers contribute to

environmental protection

• Defined business strategy:

-High quality strategy combines low cost strategy.

-Market commentary: The second-hand market is a potential market with a

huge demand for second-hand goods in Vietnam and a large number of

talented young stylists who do not have enough finance and environment to

unleash their creativity. . However, the current second-hand market only stops

at buying second-hand goods and reselling them at cheap prices. Therefore,

the company targets the second-hand market with the aim of improving the