Chapter 9: EC Strategy and Implementation Plan docx

© Prentice Hall, 2000 1

Chapter 9

EC Strategy and

Implementation Plan

© Prentice Hall, 2000 2

Learning Objectives

Describe what a business strategy and

implementation plan are

Understand the process of formulating EC

strategies

Explain the issues involved in EC implementation

planning

Experience the role of intelligent agents in the

strategic perspective

Characterize how the strategic planning evolves

throughout the business cycle

Describe the key management issues in the

strategic planning

© Prentice Hall, 2000 3

IBM’s E-Business’s Strategy

Following four goals:

To lead IBM’s strategy to transform itself into e￾business and to act as a catalyst to help facilitate that

transformation.

To help out business units become more effective in

their use of the Internet/intranet, both internally and

with their customers.

To establish a strategy for the corporate Internet site.

This would include a definition of how it should look,

‘feel’ and be navigated. In short, to create an online

environment most conducive to customers doing

business with IBM.

To leverage the wealth of e-business transformational

case studies there are within IBM to highlight the

potential of e-business to IBM’s customers.