Steve Jobs.Other books in the People in the News series phần 2 doc

10 Steve Jobs

ics, which set him apart. Throughout most of his youth he did

not fit into the various groups that his classmates formed. Unlike

many young people who try to change themselves in order to fit

in, Steve did not mind being different. In fact, he reveled in it.

“Think Different,” which became Apple’s trademark slogan, aptly

describes the company’s founder, who has never shied away from

doing just that. Terri Anzur, a high school classmate of Jobs,

recalls: “Steve was kind of a brain and kind of a hippie . . . but he

never fit into either group . . . He was kind of an outsider. In high

school everything revolved around what group you were in. If

you weren’t in a carefully defined group you weren’t anybody. He

was an individual in a world where individuality was suspect.”1

Not Likely to Succeed

When Jobs started Apple with his friend Steve Wozniak, many

people laughed at them. They said the two men were too young

and inexperienced to run a business. The pair had no money, no

place to work, and no experience. Although Wozniak was wary,

Jobs had a dream. He believed in himself and the company he

was starting. So, he ignored his critics, persuaded Wozniak to do

the same, and followed his heart. According to authors Jeffrey S.

Young and William L. Simon, Jobs was, “Too young and definitely

too inexperienced to know what he couldn’t achieve, and ruled

by the passion of ideas, he had no sense of why something was

impossible. This made him willing to try things that wiser people

would have said couldn’t be done.”2

A Wild Idea

Jobs’s dream of how that business would change the world was

even more outrageous. He believed that computers should be

tools for everyday people. Before 1975, computers were huge,

complicated, expensive devices that were mainly used by govern￾ment agencies, universities, and large businesses. Few ordinary

people could afford a computer or knew how to use one.