Quản lý chuỗi cung ứng hiệu quả giải pháp nâng cao lợi thế cạnh tranh cho doanh nghiệp

Nciiitiieii-nMaii s

Qtian ll( chuSi cmg ^ng hiiu ma

|iai phap oang cao Ui the canh tianh cho Ioanh nghiep • ThS. NGd Tm m/OiNG GIANG

Trddng DH KT& QTKD

Dai hpc Thdi Nguydn

Thvfc td cho thay, hdu

hdt cdc DN Viet Nam

iiien nay khi dda ra Ipi

the cda DN minh thi ddu nhan

manh Ipi thd vd chi phi ddu vdo

thdng qua viec: tan dung ngudn

nguyen lieu td tdi nguyen thien

nhien sdn cd cua dat nddc vdi

gid rd, hay sd dung ngudn nhan

cdng, thiet bl gia rd, tan dung cO

hpl vay vdn vdi ldi suat thap td

cdc ngudn vdn vay vfu ddi nhd

ODA hay td cdc NHTM do svf vfu

dai cda Chinh phu dda ra...

nhdng gidi phdp ndy vd trddc

mdt da giup cho nhidu DN Viet

Nam gidm ddpc chi phi de cd

ddpc Ipi thd canh tranh nhvfng

vd Idu ddi thi nhdng Ipi thd ndy

cd thd bi mat dl theo nhd ldi

cdnh bdo cda phdng Thddng mai

chdu Au Viet Nam (EuroCham)

"DN Vi$t Nam ddng mong cdc Igi

thi cq.nh tranh hi$n nay keo ddi

mdt do tien Iddng tdng, nguon tdi

nguySn cd fian, von vay du ddi

ODA se gidm hodc ktidng lien

tiic..."'. Ben c^nh dd, bdi cdnh

khdng hodng tdi chinh cda kinh

td thd gidi. si; gia tdng vd ldi

sudt vd ty 1^ lam phdt d Vi^t

Nam hl^n nay dd 1dm cho chi

phi cda DN tdng Iftn do dd Ipl

thd c^nh tranh cda cdc DN Vi§t

Nam trddc kia \^i cd thd trd

thdnh mpt trong nhdng khd

khan cua DN.

Cd gidl phdp nao dd DN cd

thd nang cao Ipi thd canh

tranh? De cd thd duy tri va nang

cao ddpc Ipi the canh tranh thi

ngoai viec cd gdng tan dung cac

Ipi the canh tranh cdn lai d tren

thi cac DN cdn phdi dda ra dUpc

gidi phdp mang tinh lau dai dd

gidi quyet ddpc cac van dd khd

khdn vd chi phi vd khd nang

thich nghi cua DN trddc svf thay

ddi cua thi trddng. Qudn ly

chudi cung dng hieu qud chinh

la gidl phdp dd DN cd thd thvfc

hien ddpc dd.

"Chudi cung dng bao gdm tat

cd cdc giai doan lien quEui trvfc

tiep hoac gian tidp den viec thod

mdn yeu cdu cua khdch hang.

Chudi cung dng khdng chi bao

gdm nhd sdn xuat vd ngddi phan

phdi ma cdn cd cd ngUdi van

chuydn, nha xddng, ngddi bdn Id

vd bdn than khdch hang,..."^.

Nhd vay, chudi cung dng ddpc vi

nhd mach mau cua DN. Sdc

khde cua DN hodn todn phu

thupc vdo sd tudn hodn cua

chudi cung dng.

Qudn ly chudi cung dng la tap

hpp nhdng phddng thdc sd dung

mpt cac tich hpp vd hieu qud

nhd cung cap, ngddi sdn xuat,

he thdng kho bai va cdc cda

hdng nhdm phan phdi hang hoa

ddpc sdn xuat ddn dung d}a

diem, dung luc vd dung yeu cdu

vd chdt Idpng. vdi, muc dich

gidm thidu chi phi todn he thdng

trong khi vdn thod mdn nhdng

yeu cdu vd mdc dp phuc vu. Hay:

Qudn tri chudi cung dng Id viec

phdi hpp hoat dpng sdn xuat, lifu

kho, dia diem va van tdi gida cdc

thdnh vien cua chudi cung dng

nhdm mang den cho thi trddng

ma DN dang phuc vu svf ket hpp

tien ich vd hieu qud tdt nhat.^

Nhu vay, qudn ly chudi cung dng

hieu qud cd nghia Id DN cdi tien

dupe ddng thdi chat lUpng dich

vu khdch hang lan hieu qud didu

hanh npl bp cua DN cung nhd

cac DN tham gia trong chudi

cung dng.

Qudn ly chudi cung dng hieu

qud se giup cho DN cd cdc Ipl

the canh tranh nhd ddm bdo

tinh lien tuc cua viec cung cap

hdng hda, chat lUpng sdn pham,

ddp dng khd nang thich nghi

cua DN trddc svf thay ddi cda thl

trddng, tang cUdng tinh sdng tao

cung nhd gidm chi phi tren todn

he thdng td khau tdn kho

nguyen vat lieu, tdn kho trong

sdn xudt, trong tieu thu cho den

van chuyen vd phan phdi. Ndi

each khac, qudn ly chudi cung

dng hieu qud chinh Id tdi da hda

gid tri tao ra cho todn he thdng.

Gid tri tao ra cua chudi cung

dng Id svf khde biet gida gid tri

cua sdn ph£m cudi cdng ddi vdi

khdch hang vd nd Idc md chudi

cung cap dung vdo viec ddp dng

nhu cdu cua Ididch hdng. Thvfc

tien dd chdng minh ddpc didu

dd thdng qua svf thdnh ^^^

cdng cua tdp dodn Wal- ^" ^

IINMIItl 86 21/2011 I 15