Plan for changing from sales orientation to customer orientation at Malaya Vietnam glass ltd.

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TRÖÔØNG ÑAÏI HOÏC MÔÛ TP. HCM UNIVERSITEÙ LIBRE DE BRUXELLES

HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL

MBMM4

Dinh Thi Truc Phuong

PLAN FOR CHANGING FROM SALES

ORIENTATION TO CUSTOMER ORIENTATION AT

MALAYA VIETNAM GLASS LTD

MASTER PROJECT

MASTER IN BUSINESS & MARKETING MANAGEMENT

Tutor’s Name: DR. LE NGUYEN HAU

Ho Chi Minh City (2010)

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DECLARATION

I hereby declare that this final project contains no material that has been accepted

for the award of any degree of diploma in any universities or other institution and

contains no material previously published or written by another person, except

where due reference is made.

This final project contains primary survey conducted by myself under guidance and

support of the tutor. Thus, it has high level of trust, confidence and agreement.