Nanotechnology Global Strategies, Industry Trends and Applications phần 8 pot

For better or worse, venture capitalists need to acknowledge that they have

leadership responsibilities to society at large. The power of the capital formation is

one aspect. The power of the intellectual capital formation is even greater.

6.6 Summary

Life is definitely more complicated than ever before, regardless of what aspect we

look at. Business is more challenging; there are more dimensions, more factors to

consider, more unknowns that need to be addressed. More knowledge is required;

more people of diverse backgrounds need to participate in the creation of value.

Question: How is market value created out of innovation?

Answer: To direct and manage this process, an effective approach is to use of

selected human resource teams.

The teams will include multiple points of view from a cross section of human

society, to assess common needs and expectations. Representatives from the

following areas are encouraged to participate actively in the process:

Public relations people deal with issues of visibility, credibility and desirability.

Creative translators can translate innovation to different venues or contexts.

Business people can only make money when people or customers acknowledge

some benefit to them. Their commitment to buy determines value.

Legal experts protect the intrinsic value of the innovation.

Government agencies may regulate or promote certain kinds of innovation.

The successful articulation and communication of a business concept that integrates

all of these points of view will be the basis of a humanistic approach to building a

business with true long-term value.

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