learn the Principles of Business Writing PHẦN 7 docx

‘So, considering that market demand for high-end MP3 players is rising, and we only

have one such player under development, we need to invest more in innovation.’

Enumeration

It helps the reader when a sequence is announced and managed. You first need to an￾nounce that ‘the implementation plan will have four phases’, or that there are ‘three

different prototypes we are considering for production’. The next step is to help the

reader by enumerating the steps: ‘First we’, ‘The second option’, ‘Thirdly,’ and ‘Lastly,’.

These words are more effective when used at the beginning of sentences and para￾graphs.

Balance

The length of sentences and paragraphs has an effect on the structure as a whole.

A balanced text is easier to read, particularly when dealing with a complex subject

and the reader has less attention than perhaps you would like. So what is balance and

how do you achieve it in writing? Balance means that a sentence or paragraph is long

enough to gain momentum, but not long enough to exhaust. Consider an optimum of

around 2 to 3 lines for a sentence and 6 to 10 lines for a paragraph. Avoid using short

sentences too often. Those that are very short. They break the rhythm of a text. This

is annoying. One short sentence is okay. Two are fine as well. But don’t overdo it.

c apture . deliver . excel . structure 61