learn the Principles of Business Writing PHẦN 2 doc

Overview

of the principles of business writing

Focus

Adjust the scope and scale of your writing to influence the attitude and behavi￾our of your readers. Develop a brief and outline, execute these consistently.

Purpose

Identify the purpose of what you are writing about and connect it to your

readers’ values, beliefs and ambitions. Avoid buzzwords, embrace relationships

and use sensory language.

Meaning

Be precise in your use of language. Do not write what something is, explain what

it means to people and the organisation.

Substance

Empower and respect your readers by allowing them to critically evaluate your

claims. Elaborate or provide verifiable proof, ideally from independent outsiders.

Structure

Use sequence, consistency, guidance and balance to build a structure that guides

your reader though the text.

Clarity

Find the essence of your story, make it self-evident, describe it simply and

economically, structure it logically and make the whole thing flow.

Humility

Be humble while writing and editing. Critically judge your work, recognise

dissenting views, avoid spin doctoring, be genuine.

c apture . deliver . excel . overview 11