Inbound marketing for beginners

For Beginners

Everything you need to know to get started.

INBOUNDMARKETING

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Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of

marketing experience. Not only is Bill an Inbound Marketing Specialist, but

also has been a successful small and medium sized business owner in multiple

industries since 1994.

With a marketing degree from UCLA and a team of

inbound marketing agents behind him, Bill founded

Inbound Marketing Agents to help small and medium

sized businesses close the marketing gap on larger

companies at a fraction of the budget.

In this eBook, Bill will share with you everything you

need to know to start inbound marketing for your

business.

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InboundMarketingAgents.com

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TABLE OF CONTENTS

1. What is Inbound Marketing?...........................................6

2. Why Inbound Marketing?................................................9

3. Required Resources......................................................14

4. Software Requirements................................................20

5. Getting Found.............................................................26

6. Lead Generation..........................................................31

7. Converting Leads to Customers....................................34

8. Measuring Results........................................................38

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InboundMarketingAgents.com

1What is Inbound

Marketing?