Inbound Marketing Blog

inboundmarket ingagents.com

http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/145142/the-4-pillars-of￾inbound-marketing

Inbound Marketing Blog

Posted by Bill Faeth on Tue, May 08, 2012 @ 08:20 AM

The 4 Pillars of Inbound Marketing

Posted by Bill Faeth on Tue, May 08, 2012 @ 08:20 AM

The New Global Marketplace

A Netcraft.com study found that in March of 2012 there were 644 MILLION active websites, an

increase of 31.4 MILLION websites from the previous month. Now these numbers aren't

definitive, but they indicative. They are indicative of the global market place being flooded with

more and more companies, as well as customers. The competition for visitors and leads is

increasing exponentially, leaving smaller companies dazed and confused. Many, faced with

uncertainty in the economy and lost with regard to establishing an online presence, have been

forced to seek alternative marketing and sales methods or close their doors.

Inbound Marketing

Inbound marketing focuses on Getting Found, building Brand Awareness, driving Leads and

New Customer Acquisition.At its foundation are what are called the Four Pillars of Inbound

Marketing:

Traffic

Leads

Conversion

Measurement

Traffic

Interestingly, the first Pillar of inbound marketing is the largest Barrier for most companies.

They simply do not understand how to generate traffic. They see other companies advertising

here and there, and so they attempt to mimic what they see, but like an iceberg in the ocean,

there is much more to the story - beneath the surface.

A strategic plan including On-Page SEO, blogging, content marketing,and social media

publishing is a good place to start for the inbound marketing beginner.

8 Simple Steps to Great On-Page SEO You Can Implement Today