How to Optimize Gmail to Make it Your Most Effective Business Tool

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How to Optimize Gmail to Make it Your Most

Effective Business Tool

What you will get

22 Steps

6 Videos

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About

Gmail is one of the most popular web-based email apps on the web for both personal and

business. When using a Google email account for business, the needs are very different than

the needs of someone using Gmail for personal reasons.

Google Apps vs. Gmail

Many companies have adopted Google email as their email provider of choice. When this

happens, the email account will have the company’s domain name, not @gmail.com at the end.

This is what’s referred to as a Google Apps account.

The main differences are Google Apps accounts have some limitations. Not with the apps

themselves. The limitation might come from the IT department who wouldn’t want you to use

your work Google Account to subscribe to YouTube videos. While the accounts can have

limitations imposed, upgrades can also be added to make the Google email account more of a

tool.

Here's a rundown of the tools this Lesson will cover and we will help you to get them all working

together. The detailed tasks will help you set them up and configure them to get you up and

running and there are plenty of videos to help you install and configure each one of the tools.

Labels

Labels are how Gmail helps you sort your emails. They are kind of like the folder system other

email apps use. They will help you separate emails into groups to make them easier to find later.

Filters

Gmail’s filters are the equivalent of the Rules system in other email programs use. Not only are

there plenty of choices for choose what emails to filter, there are also a lot of different options

for what to do with the incoming email after it’s found. ● Add a label ● Reply with a canned

response ● Automatically archive the email ● Mark it as read ● Forward the email to a different