How to Get Famous via Social Media

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How to Get Famous via Social Media

Irecently signed up to newsle, a site that crawls the web for “news” or online mentions of you

and your FaceBook plus LinkedIn contacts. On your homepage you will see a little box “Your

Most Famous Friends.” I wasn't at all surprised that WPBeginner founder, Syed Balkhi and Co￾founder of Rotten Tomato, Patrick Lee made it to the list, as online entrepreneurs generally

appear high on search engine results but my public relations colleagues (primarily those in

community engagement roles) totally kicked the butts of my celebrity friends, including Asian

pop sensation JJ Lin who has a 616K following on FaceBook alone, in spite of a FaceBook ban

in China! Since newsle is in its beta stage, I'm sure this is an algorithm issue that will soon be

sorted out. However, it got me thinking about fame in the age of new media and how it is within

reach of anyone.

How to Get Famous via Social Media

Find Something You're Passionate About

7 years ago, a 19 year old Scottish boy had a dream of making a difference, and from his

bedroom, Mashable was born.Social media requires a massive time commitment over an

extended period of time, so unless you are passionate about your chosen field of interest,

become a social media celebrity is simply not sustainable.

Create a Social Media Presence

5 years ago, a 12 year old teenager uploaded a YouTube video of his music that was

discovered by former marketing executive, Scooter Braun a year later and became one of the

most influential musician of today. If Justin Bieber did not create a YouTube account he will

probably still be in a Canada high school, unknown to the world. Whether you choose to blog,

vblog or simply create YouTube videos, you need to start your social media presence and

upload original content.

Understand Marketing

Philology is a field so obscure, it even looks boring. However, sex sells and Marina Orlova

maximised that knowledge to her advantage by creating a sexy school teacher persona for her

YouTube channel and webpage HotForWords. While sex appeal is not appropriate for many

niches, a strong positioning of your product (YOU) is essential to create your unique selling

point. Could it be humour or a gap within a niche that has yet to be exposed? Pick up a book on

marketing and start your competitors research on existing social media sites.

Create Strong Content That Will Go Viral