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Giáo Trình Phương Pháp Quản Trị Mục Tiêu Okrs Step By Step Guide To Okrs.pdf
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Mô tả chi tiết
Step by Step Guide to
OKRs
SVeR b[ SVeR GWKde VQ OKRU 1
ͲnVTodWcVionȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ..Ȁ.Ȁ.2
WhaV aTe OKRU?ȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ..Ȁ..4
WhaV iU Goal SeVVing?ȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ..ȀȀ..9
BeneȤVU of OKRUȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ.16
GeVVing SVaTVed YiVh OKRȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ.ȀȀȀȀȀȀȀȀȀ21
WTiVing Good ObjecViXeUȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ23
SeVVing Ke[ ReUWlVUȀȀȀȀȀȀȀȀȀȀȀȀȀ...ȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ25
HoY OKRU and KPͲU can coeZiUVȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ36
CommiVVed and AUpiTaVional OKRUȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ.ȀȀȀȀȀ45
PeTUonal OKRUȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ...50
HoY Vo WTiVe AcVionable OKRUȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ..56
Weekl[ PlanUȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ..65
OKR AlignmenVȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ.73
OKR EZampleUȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ...81
The OKR PToceUUȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ..91
The OKR Weekl[ Check ͲnȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ.94
The OKR QWaTVeTl[ ReXieYȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ.100
The SecTeV Behind SWcceUUfWll[ ͲmplemenVing OKRUȀȀȀȀȀȀȀȀȀ...107
OKR ͲmplemenVaVion GWideȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ..111
GeVVing an OKR CoachȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ...ȀȀ112
OKR BeUV PTacViceU and TipUȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ..ȀȀȀȀ116
OKR CaUe SVWdieUȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ..ȀȀ...119
ConclWUionȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ.128
ReUoWTceUȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀȀ..129
SVeR b[ SVeR GWKde VQ OKRU 2
ͲnVTodWcVion
ObLecVKXe aPd Ke[ ReUWNVU (OKRU) aTe QfVeP UeeP aU a UKORNe fTaOeYQTM YKVh QPN[ a
cQWRNe Qf RTKPcKRNeU VQ fQNNQY VQ heNR [QWT bWUKPeUU achKeXe KVU gQaNU. ͲV'U UQ OWch OQTe
VhaP VhaV! ǺMeaUWTe WhaV MaVVeTUǻ KU gTeaV fQT OQVKXaVKQP aPd QXeTXKeY, bWV [QW
RTQbabN[ YQP'V be aP OKR eZReTV afVeT TeadKPg KV. EXeP VhQUe UQ UaKd ǺUKORNe RTKPcKRNeU''
aTe dKɍcWNV fQT OQUV VQ WPdeTUVaPd. AU aP OKR UQfVYaTe, Ye haXe YQTMed YKVh
hWPdTedU Qf cQORaPKeU aPd Ye Uee VheO OaMKPg Vhe UaOe cQOOQP OKUVaMeU. EXeT[
da[ Ye Uee cWUVQOeTU YhQ Ua[ Vhe[ aTe WUKPg OKRU, bWV YheP Ye NQQM aV VheO Ye
caPPQV ȤPd QPe UKPgNe OKR NKUVed.
ThaV dQeUP'V OeaP VhaV ReQRNe aTe PQV abNe VQ WPdeTUVaPd QT NeaTP Vhe OeVhQdQNQg[.
The[ LWUV aTe UVWcM KP VheKT QNd habKVU. MaP[ ReQRNe YaPV VQ WUe PeY, RQRWNaT
OeVhQdQNQgKeU, bWV Vhe[ aTe PQV Tead[ VQ RWV KP Vhe eͮQTV VQ chaPge aPd adaRV.
NQY VhKU KUPǷV VQ dKUcQWTage [QW aPd [QWT NQfV[ dTeaOU Qf UWcceUU, bWV TaVheT VQ
eORhaUK\e Vhe RQKPV VhaV NeaTPKPg aPd KORNeOePVKPg OKRU VaMeU VKOe, RaVKePce, aPd a
chaPge KP cQORaP[ cWNVWTe. TheTe aTe cQWPVNeUU UWcceUU UVQTKeU Qf cQORaPKeU YhQ haXe
KORNeOePVed Vhe OeVhQdQNQg[ aPd haXe had KPcTedKbNe UWcceUU, YKVh GQQgNe, AOa\QP,
aPd ͲPVeN beKPg UQOe Qf Vhe bKggeT PaOeU. BWV VhKU VheP TaKUeU Vhe SWeUVKQP, YhaV dKd
VheUe VeaOU dQ TKghV VhaV UQ OaP[ QVheTU haXe UVTWggNeU YKVh? ͲV dQeUPǷV haXe aP[VhKPg
VQ dQ YKVh UK\e QT fWPdKPg. We haXe UeeP RNePV[ Qf UOaNNeT aPd OKd-UK\ed cQORaPKeU,
PQP-RTQȤVU, aPd UVaTV-WRU haXe KPcTedKbNe UWcceUU. ͲV TeaNN[ aNN cQOeU dQYP VQ Vhe
YKNNKPgPeUU VQ chaPge Vhe Ya[ VhKPgU aTe dQPe aPd WPdeTUVaPdKPg VhaV KORNeOePVKPg
OKRU VaMeU OQTe VhaP LWUV KORNeOePVKPg a OeVhQdQNQg[.
WhaV dQ Ye OeaP b[ VhaV? TQ RWV KV UKORN[, a OeVhQdQNQg[ KU PQV a OeVhQd. A
OeVhQdQNQg[ KU a Ya[ Qf WPdeTUVaPdKPg hQY VQ dQ UQOeVhKPg; [QW aNUQ Peed VQ haXe a
OeVhQd aPd a RTQceUU fQT aRRN[KPg KV. MaP[ OaVeTKaNU QP OKRU QWV VheTe Veach [QW aNN
Vhe gTeaV VhKPgU abQWV Vhe OeVhQdQNQg[ aPd beUV RTacVKceU YKVhQWV heNRKPg ReQRNe
WPdeTUVaPd Vhe OeVhQdU Vhe[ Peed VQ acVWaNN[ KORNeOePV OKRU. Be[QPd VhaV, OKR
OeVhQdQNQg[ haU SWKVe a NQV Qf PWaPce aPd VeTOU UWch aU ǶcaUcadKPgǷ aPd ǶaNKgPOePVǷǷ
VhaV caP eaUKN[ be cQPfWUed aPd UeV [QW WR fQT faKNWTe Kf PQV RTQReTN[ WPdeTUVQQd fTQO
Vhe UVaTV. UPdeTUVaPdKPg Vhe ȤPe deVaKNU aPd ȤPdKPg a OeVhQd VhaV YQTMU fQT [QW aPd
[QWT cQORaP[ KU QfVeP YhaV OaMeU QT bTeaMU UWcceUUfWN OKR KORNeOePVaVKQP.
SVeR b[ SVeR GWKde VQ OKRU 3
SQ VhaV'U Yh[ Ye YTQVe VhKU bQQM: VQ heNR cQORaPKeU aPd VeaOU WPdeTUVaPd bQVh Vhe
bKg aPd Vhe UOaNN Qf ObLecVKXeU aPd Ke[ ReUWNV. The OaVeTKaNU KP VhKU bQQM YKNN gKXe [QW
Vhe fQWPdaVKQP [QW Peed VQ OaUVeT bQVh Vhe OeVhQdQNQg[ aPd Vhe OeVhQd, UQ VhaV [QW
caP be added VQ Vhe NKUV Qf OKR UWcceUU UVQTKeU.
SVeR b[ SVeR GWKde VQ OKRU 4
WhaV aTe OKRU?
ObLecVKXeU aPd Ke[ ReUWNVU (OKR) KU a cTKVKcaN VhKPMKPg fTaOeYQTM aPd gQaN UeVVKPg
OeVhQdQNQg[ VhaV heNRU cQORaPKeU VQ aNKgP gQaNU aPd ePUWTe eXeT[QPe KU YQTMKPg
cQNNabQTaVKXeN[ QP gQaNU VhaV TeaNN[ OaVVeT. OKRU caP be KORNeOePVed WUKPg
URTeadUheeVU, QT OQTe cQOOQPN[, YKVh aP OKR UQfVYaTe. OKR OeVhQdQNQg[ dKͮeTU fTQO
QVheT gQaN-UeVVKPg OeVhQdQNQgKeU UWch aU baNaPced UcQTecaTdU, aPd KPͲU.
The OKR OeVhQdQNQg[ KU a UKORNe RTQceUU Qf UeVVKPg aPd aNKgPKPg cQORaP[ aPd VeaO
gQaNU (ObLecVKXeU) aPd cQPPecVKPg each ObLecVKXe YKVh 3-5 OeaUWTabNe TeUWNVU (Ke[
ReUWNVU) VQ OeaUWTe RTQgTeUU. FQT eZaORNe, KPcTeaUe _____ fTQO X VQ Y. RedWce ______ b[
X%. ͲORTQXe ______ WR VQ X%. Ke[ ReUWNVU caP be OeaUWTed QP a 0-100% UcaNe QT aP[
PWOeTKcaN WPKV (eZ: dQNNaT aOQWPV, %, KVeOU, eVc.).
AU RTQgTeUU KU Oade QP each Ke[ ReUWNV, RTQgTeUU QP Vhe ObLecVKXe OQXeU fQTYaTd QP a
0-100% UcaNe. ObLecVKXeU aTe aNUQ UWRRQTVed b[ [QWT YeeMN[ acVKXKVKeU aPd KPKVKaVKXeU
(RNaPU) VhaV [QWǷNN dQ VQ dTKXe fQTYaTd Vhe RTQgTeUU Qf aP ObLecVKXe. PNaPU UhQWNd be
cTeaVed QP a YeeMN[ baUKU aPd be NKPMed VQ [QWT ObLecVKXeU.
SVeR b[ SVeR GWKde VQ OKRU 5
ObjecViXeU Ke[ ReUWlVU PlanU
● AURKTaVKQPaN
● QWaNKVaVKXe
● TKOe BQWPd
● MeaUWTabNe
● QWaPVKVaVKXe
● VaNWe-baUed
● AcVKQPU/ͲPKVKaVKXeU
● TacVKcaN
● WeeMN[ PTKQTKVKeU
EZample OKRU
NQY VhaV [QW haXe a baUKc Kdea Qf YhaV aP OKR KU, NeVǷU TWP VhTQWgh UQOe OKR eZaORNeU
aPd Uee YhaV KU gQQd QT cQWNd be KORTQXed abQWV each.
EZample 1:
LeVǷU Ua[ VhaV [QWT cQORaP[ KU Tead[ fQT a gTQYVh RhaUe aPd PQY [QW YaPV VQ Teach a
NQV Qf ReQRNe. MaTMeVKPg decKdeU VhaV Vhe[ YKNN fQcWU QP gQKPg XKTaN QPNKPe VQ dTKXe OQTe
aVVePVKQP VQ [QWT cQORaP[. The[ UeV aP OKR VhaV NQQM NKMe VhKU:
ObjecViXe: MaMe QWT cQORaP[ gQ XKTaN
Ke[ ReUWlVU:
KR1: GePeTaVe 100,000 XKeYU QP QWT YQWVWbe chaPPeN
KR2: GeV 10,000 PeY fQNNQYeTU QP ͲPUVagTaO
KR3: ͲPcTeaUe QTgaPKc UeaTch VTaɍc VQ QWT YebUKVe b[ 20%
ThKU KU a gQQd eZaORNe Qf aP OKR. The ObLecVKXe KU aURKTaVKQPaN aPd OQXeU Vhe cQORaP[
fQTYaTd YhKNe Vhe KRU aTe PWOeTKc aPd QbLecVKXeN[ SWaPVKf[ Vhe UWcceUU Qf Vhe QXeTaNN
ObLecVKXe. Bad Ke[ ReUWNVU fQT VhKU ObLecVKXe YQWNd KPcNWde:
Bad Ke[ ReUWlVU:
KR1: MaMe XKdeQU fQT [QWVWbe,
SVeR b[ SVeR GWKde VQ OKRU 6
KR2: GeV OQTe ͲPUVagTaO fQNNQYeTU
KR3: ͲORTQXe SEO
ThQUe eZaORNeU aTe bad becaWUe Vhe[ aTe PQV fQcWUKPg QP QWVcQOeU bWV aTe LWUV abQWV
geVVKPg UQOeVhKPg dQPe. JWUV OaMKPg XKdeQU dQeUPǷV aNYa[U OeaP VhaV ReQRNe NKMe VheO
aPd a NQV Qf ReQRNe YKNN Uee VheO. YQW Peed fQcWU QP Vhe OeaUWTabNe TeUWNV VQ Uee Kf [QWT
eͮQTVU aTe acVWaNN[ YQTMKPg.
EZample 2:
LeVǷU RTeVePd VhaV [QW aTe a UQfVYaTe cQORaP[ YhQ KU UeNNKPg a RTQLecV RNaPPKPg
UQfVYaTe fQT bWUKPeUUeU. YQW MPQY VhaV VQ MeeR WR YKVh cQOReVKVQTU [QW Peed VQ
deXeNQR [QWT RTQdWcV VQ QͮeT OQTe fWPcVKQPaNKVKeU fQT [QWT cWUVQOeTU. YQW haXe
decKded VhaV [QW Peed VQ cQOe QWV YKVh a PeY feaVWTe. YQW UeV aP OKR:
ObjecViXe: DeUKgP, cTeaVe, aPd NaWPch a PeY feaVWTe
Ke[ ReUWlVU:
KR1: ͲPVeTXKeY 50 eZKUVKPg cWUVQOeTU QP YhaV aTe VheKT PeedU TegaTdKPg VQ RTQLecV
OaPageOePV VQQNU
KR2: CTeaVe PeY feaVWTe
WhaV dQ [QW VhKPM, KU KV a gQQd OKR? We YQWNd Ua[ VhaV Vhe OKR cQWNd WUe UQOe YQTM.
The ObLecVKXe KU NKMeN[ PQV RQUUKbNe VQ achKeXe KP a UKPgNe SWaTVeT. APd YhKNe Vhe ȤTUV KR KU
gQQd, Vhe UecQPd TeUWNV KU PQV SWaPVKȤabNe. ReaNKUVKcaNN[, dWTKPg Vhe ȤTUV SWaTVeT [QW YKNN
QPN[ OaPage TeUeaTchKPg Vhe cWUVQOeT PeedU aPd deUKgPKPg Vhe ȤTUV RTQVQV[Re. LeVǷU VT[
agaKP VQ UeV a beVVeT OKR:
ObjecViXe: ReUeaTch QWT cWUVQOeTU PeedU aPd deUKgP a PeY feaVWTe
Ke[ ReUWlVU:
KR1: ͲPVeTXKeY 50 eZKUVKPg cWUVQOeTU QP YhaV aTe VheKT PeedU TegaTdKPg VQ RTQLecV
OaPageOePV VQQNU
KR2: ChQQUe 2 KORQTVaPV PeedU VhaV caP be cQXeTed YKVh QPe PeY feaVWTe
SVeR b[ SVeR GWKde VQ OKRU 7
KR3: TeUV aPd TeXKeY 10 cQOReVKVQT VQQNU aPd dQcWOePV 2 KdeaU fTQO each VQ deUKgP
QWT PeY feaVWTe
NQY QWT eZaORNe KU OQTe TeaNKUVKc aPd dQabNe KP QPe SWaTVeT. NeZV SWaTVeT, YheP Ye
aTe NaWPchKPg Vhe feaVWTe, Ye caP UeV aPQVheT OKR VhaV fQcWUeU QP Vhe UWcceUU aPd
WUage Qf Vhe PeY feaVWTe.
EZample 3:
YQWT cQORaP[ KU UVTWggNKPg YKVh bTKPgKPg ePQWgh OQPe[ KP. AfVeT NQQMKPg KPVQ [QWT daVa,
[QW MPQY VhaV Vhe RTQbNeO KU PQV haXKPg ePQWgh NeadU. YQW decKde VhaV [QW Peed VQ VT[
UQOe PeY KdeaU aPd OaTMeVKPg chaPPeNU. EOaKN caORaKgPU UeeO VQ be Vhe beUV VhKPg VQ
VT[ UQ [QW UeV [QWT gQaN:
ObjecViXe: ͲORNeOePV PeY QWVbQWPd eOaKN caORaKgP
Ke[ ReUWlVU:
KR1: WTKVe eOaKN cQR[ VQ UePd VQ QWVbQWPd NeadU
KR2: GeV a NKUV Qf QWVbQWPd NeadU
KR3: SePd eOaKN VQ eXeT[QPe QP NKUV
UPfQTVWPaVeN[ VhKU YQWNd PQV be cQPUKdeTed aP OKR bWV TaVheT a RTQLecV YKVh a VaUM NKUV.
The Ke[ ReUWNVU dQ PQV cQPVaKP aP[ PWObeTU. ReOeObeT, ObLecVKXeU aTe NaTge aURKTaVKQP
gQaNU aPd KRU aTe a SWaPVKȤabNe OeaUWTeOePV Qf VhaV gQaN. Ͳf Ye YeTe VQ TeYTKVe Vhe
OKR, KV YQWNd NQQM NKMe VhKU:
ObjecViXe: ͲORNeOePV PeY QWVbQWPd eOaKN caORaKgP
Ke[ ReUWlVU:
KR1: ͲORTQXe QReP TaVeU fTQO 15 VQ 25%
KR2: ͲPcTeaUe OQPVhN[ eOaKN UKgP-WRU fTQO 200 VQ 300
KR3: GTQY eOaKN NKUV fTQO 30,000 VQ 40,000
SVeR b[ SVeR GWKde VQ OKRU 8
NQY Vhe OKR KU OWch beVVeT. The ObLecVKXe KU KPURKTKPg aPd Vhe Ke[ ReUWNVU aTe PQY
SWaPVKȤabNe. FTQO VheTe Vhe VeaO caP aUM hQY Vhe[ caP dTKXe VhQUe Ke[ ReUWNVU fQTYaTd
YKVh VheKT YQTM. FQT eZaORNe, Vhe[ Oa[ KORTQXe UKgP-WRU VhTQWgh a beVVeT caNN VQ acVKQP
QT gTQY Vhe eOaKN NKUV VhTQWgh aP adXeTVKUKPg caORaKgP QT cQPVePV eZchaPgeU.
SVeR b[ SVeR GWKde VQ OKRU 9
WhaV iU Goal SeVVing?
OKRU UeTXe aU a gQaN UeVVKPg OeVhQdQNQg[. BWV befQTe LWORKPg KPVQ VheO KP OQTe deRVh,
[QW UhQWNd TeaNN[ WPdeTUVaPd YhaV Vhe VeTO ǺgQaNǻ acVWaNN[ OeaPU. YQWǷXe RTQbabN[
heaTd Qf dKͮeTePV VeTOU NKMe gQaNU, VaTgeVU, OKRU, Ke[ PeTfQTOaPce ͲPdKcaVQTU (KPͲU) aPd
OeVTKcU. ͲP OaP[ caUeU, VheUe VeTOU geV OKZed-WR. Each Qf VheO PeedU VQ be deȤPed UQ
VheTeǷU PQ TeaN cQPfWUKQP.
WhaV aTe goalU?
GQaNU KP a bWUKPeUU aTe UQOeVhKPg VhaV a cQORaP[ RNaPU VQ achKeXe KP Vhe fWVWTe. A gQaN
KU Vhe TeUWNV [QW YaPV VQ QbVaKP. AV VheKT cQTe, gQaNU aTe aNN abQWV cQOOKVOePV. The[ gKXe
a bWUKPeUU dKTecVKQP aPd heNR [QW fQcWU QP YhaVǷU KORQTVaPV. GQaNU caP be QXeTaTchKPg
(dKTecVKQPaN) aPd fQcWU QP Vhe NaTgeUV aKOU Qf Vhe cQORaP[ (aMa cQORaP[ gQaNU), QT
QReTaVKQPaN aPd fQcWU QP fWPcVKQP-URecKȤc VeaO NeXeN RTKQTKVKeU. DeRePdKPg QP Vhe NeXeN
VhQWgh, gQaNU caP ȤNN URecKȤc PKcheU baUed QP deXeNQROePV PeedU aU YeNN.
GQaNU UhQWNd be MPQYP b[ eXeT[bQd[ KP Vhe cQORaP[ aPd RNaPPed KPKVKaVKXeU UhQWNd
heNR [QWT VeaO OQXe VQYaTdU VhQUe gQaNU.
SVeR b[ SVeR GWKde VQ OKRU 10
GoalU XU ObjecViXeU
The NKPe beVYeeP gQaNU aPd ObLecVKXeU KU UQ VhKP VhaV KV baUKcaNN[ dQeUPǷV eZKUV. The[ bQVh
TeRTeUePV a deUKTed TeUWNV QT achKeXeOePV. TheTe aTe dKͮeTePV VheQTKeU Ua[KPg VhaV gQaNU
aTe WUWaNN[ OQTe NQPg-VeTO aPd cQXeT Vhe bKg RKcVWTe aPd ObLecVKXeU aTe OQTe URecKȤc,
acVKQPabNe aPd UeV SWaTVeTN[.
SeRaTaVKPg gQaNU fTQO ObLecVKXeU Oa[ be TeNeXaPV VQ UQOe gQaN UeVVKPg OeVhQdU bWV KVǷU
deȤPKVeN[ PQV Peeded YhKNe WUKPg OKRU. We Ua[ Vhe[ aTe Vhe UaOe VhKPg! TT[KPg VQ
UeRaTaVe VhQUe VYQ VeTOU dQeUPǷV acVWaNN[ gKXe [QW aP[ XaNWe, UQ Yh[ bQVheT?
OKRU XU KPͲU
Ke[ PeTfQTOaPce ͲPdKcaVQTU (aMa bWUKPeUU OeVTKcU) aTe PWObeTU VhaV [QW NQQM aV VQ
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