Factors affecting the effectiveness in the recruitment of recruiters at Mobile World group, 2022

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HO CHI MINH CITY OF BANKING UNIVERSITY

NGUYEN THI THAO NGUYEN

GRADUATION THESIS

FACTORS AFFECTING THE EFFECTIVENESS IN THE RECRUITMENT

OF RECRUITERS AT MOBILE WORLD GROUP

MAJOR: BUSINESS ADMINISTRATION

Academic advisor: Tran Ngoc Thien Thy, Ph.D.

Ho Chi Minh City, June 2022

THE STATE BANK OF VIETNAM MINISTRY OF EDUCATION AND TRAINING

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HO CHI MINH CITY OF BANKING UNIVERSITY

NGUYEN THI THAO NGUYEN

GRADUATION THESIS

FACTORS AFFECTING THE EFFECTIVENESS IN THE RECRUITMENT

OF RECRUITERS AT MOBILE WORLD GROUP

MAJOR: BUSINESS ADMINISTRATION

Academic advisor: Tran Ngoc Thien Thy, Ph.D.

Ho Chi Minh City, June 2022

THE STATE BANK OF VIETNAM MINISTRY OF EDUCATION AND TRAINING

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DECLARATION

I honestly declare that this graduation thesis entitled “Factors affecting the

effectiveness in the recruitment of recruiters at Mobile World Group” is the final

result of my original research work under the guidance of PhD. Tran Ngoc Thien

Thy, my academic advisor.

This thesis has never been submitted for a master's degree at any anywhere else

before. This thesis is the author's own research and the results of the research are

trustworthy. The thesis does not consist of any previously published content or

content made by others except forcitations which are fully cited in the thesis.

Ho Chi Minh City, June 2022

Nguyen Thi Thao Nguyen

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ACKNOWLEDGEMENT

First of all, I would like to express my special thanks to my academic advisor,

PhD. Tran Ngoc Thien Thy. Thank you for always supporting me whenever I need

your help.

Sedconly, I would like to sincerely thank to my parents, who always take care and

encourage me during the time doing this thesis. I will never forget the love you

gave me!

Last but not least, I want to say thanks to my friend, Thien Nhan, who has appeared

at the hardest time to help me.

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LIST OF ABBREVIATIONS

Abbreviations Definition

MWG Mobile World Group

LIST OF TABLES

Figure 1. Maslow hierarchy of needs model.............................................................23

Figure 2. Proposed conceptual model .......................................................................24

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TABLE OF CONTENTS

LIST OF ABBREVIATIONS...................................................................................4

LIST OF TABLES ....................................................................................................4

TABLE OF CONTENTS..........................................................................................5

Chapter 1: INTRODUCTION .................................................................................8

1.1. Reason for choosing.....................................................................................8

1.2. Research Objective ......................................................................................9

1.2.1. General Objective .................................................................................9

1.2.2. Specific Objectives................................................................................9

1.3. Research Question .......................................................................................9

1.4. Research subject and scope ......................................................................10

1.4.1. Research subject .................................................................................10

1.4.2. Research scope ....................................................................................10

1.5. The Research Methodology ......................................................................10

1.6. Research Contributions ............................................................................11

1.6.1. Theoretical contributions...................................................................11

1.6.2. Practical contributions.......................................................................11

1.7. Thesis structure..........................................................................................12

Chapter 2: LITERATURE REVIEW...................................................................14

2.1. Definition .......................................................................................................14

2.1.1. Recruitment ............................................................................................14

2.1.2. The recruiter ...........................................................................................14

2.1.3. The effectiveness in recruitment ...........................................................15

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2.2. MWG..............................................................................................................15

2.3. Literature review ..........................................................................................16

Hypothesis 1. The ability to Candidates Source affects the effectiveness in

the recruitment of recruiters positively..........................................................21

2.4.2. Seniority ..................................................................................................21

2.4.3. Motivation ...............................................................................................22

2.4.4. Company process....................................................................................23

Chapter 3: METHODOLOGIES ..........................................................................26

3.1. Research process...........................................................................................26

3.1.1. Steps of the research process.................................................................26

3.1.2. Research methodology and data ...........................................................26

3.2. Formal research ............................................................................................28

3.3. Survey questionnaire ....................................................................................28

3.4. Data collection...............................................................................................29

3.5. Modified the scale of factors influencing recruitment effectiveness........30

3.6. Statistic process.............................................................................................30

3.7. Cronbach’s Alpha Reliability Coefficient ..................................................30

3.8. EFA factor analysis.......................................................................................31

3.9. Regression analysis and ANOVA test.........................................................32

3.10. Linear regression model.............................................................................32

Chapter 4: RESEARCH RESULTS......................................................................34

4.1. Sample description........................................................................................34

4.2. Descriptive statistical analysis.....................................................................34

4.3. Descriptive Statistics for quantitative variables ........................................36