Career Opportunities In Advertising And Public Relations (Career Opportunities)

CAREER

OPPORTUNITIES

IN ADVERTISING

AND PUBLIC RELATIONS

Fourth Edition

SHELLY FIELD

Foreword by

HOWARD J. RUBENSTEIN

Career Opportunities in Advertising and Public Relations, Fourth Edition

Copyright © 2006, 2002, 1996, 1990 by Shelly Field

All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or

mechanical, including photocopying, recording, or by any information storage or retrieval systems, without

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Library of Congress Cataloging-in-Publication Data

Field, Shelly.

Career opportunities in advertising and public relations/Shelly

Field; foreword by Howard J. Rubenstein.—4th ed.

p. cm.

Includes index.

ISBN 0-8160-6245-5 (alk. paper)

1. Advertising—Vocational guidance. 2. Public relations—Vocational guidance. I. Title.

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This book is printed on acid-free paper.

This book is dedicated to my parents, Ed and the late Selma Field,

who taught me that if I reached

high enough for a star, I would be able to catch one;

and to my sisters,

Jessica and Debbie, who helped me reach.

Acknowledgments v

Foreword vi

How to Use This Book vii

Introduction viii

SECTION 1—CORPORATE AND

INDUSTRY

Brand Manager, Corporate/Industry 2

Assistant Advertising Manager,

Corporate/Industry 5

Copywriter, Corporate/Industry 8

Assistant Art Director, Corporate/Industry 11

Graphic Designer, Corporate/Industry 14

Marketing Assistant, Corporate/Industry 17

Marketing Director—Web site 20

Promotion Coordinator, Corporate/Industry 23

Assistant Public Relations Director,

Corporate/Industry 26

Publications Manager, Corporate/Industry 29

Coordinator of Consumer Affairs,

Corporate/Industry 32

Customer Relations Representative,

Corporate/Industry 35

Community Relations Coordinator,

Corporate/Industry 38

Employee Relations Coordinator,

Corporate/Industry 41

Trade Show Representative,

Corporate/Industry 44

Special Events Coordinator,

Corporate/Industry 47

Special Events Assistant,

Corporate/Industry 50

Shopping Center/Mall Advertising

Manager 53

Shopping Center/Mall Public Relations

Manager 56

Art Director, Retail Outlet 59

SECTION 2—AGENCIES

Account Executive 64

Assistant Account Executive 67

Copywriter 70

Junior Copywriter 73

Copywriter, Direct Response Advertising 75

Media Planner 78

Media Buyer 81

Assistant Media Buyer 84

Market Researcher 87

Research Assistant 90

Assistant Art Director 92

Commercial Artist 95

Computer Graphic Artist 98

Lettering Artist 101

Mechanical Artist 104

Pasteup Artist 106

Broadcast Production Coordinator 108

Assistant Production Manager, Print 111

Traffic Coordinator, Print 114

Assistant Casting Agent 117

Advertising Assistant 120

Intern 123

SECTION 3—RADIO AND TELEVISION

Advertising Department Copywriter,

Television/Radio 128

Public Relations Assistant, Television/Radio 131

Advertising Salesperson, Radio 134

Traffic Manager, Radio 137

Traffic Assistant, Radio 140

Television Advertising Representative 143

Advertising Sales Assistant, Television 146

Promotion Coordinator, Television 149

Promotion Assistant, Television 152

Television Advertising Graphic Artist 155

Advertising Production Assistant, Television 158

SECTION 4—SPORTS AND

ENTERTAINMENT

Unit Publicist 162

Press Agent 165

Press Agent Trainee 168

Theatrical Press Agent 171

Theatrical Press Agent Apprentice 174

Professional Sports Team Publicist 177

CONTENTS

SECTION 5—HOSPITALITY AND

TOURISM

Hotel Publicist 182

Director of Public Information, Tourism and

Development 185

Hotel Advertising Assistant 188

Nightclub or Restaurant Publicist 191

Restaurant/Club Advertising Manager 193

SECTION 6—NONPROFIT AGENCIES

Advertising Assistant, Nonprofit

Organization 198

Copywriter, Nonprofit Organization 201

Community Relations/Public Relations

Coordinator, Police Department 204

Graphic Artist, Nonprofit Organization 207

Assistant Director of Hospital Public

Relations 210

Publication Assistant, Nonprofit

Organization 212

Assistant Director of Fund-raising and

Development, Nonprofit Organization 215

Guest Services Coordinator, Nonprofit

Organization 218

SECTION 7—PUBLISHING

Promotion Coordinator, Newspapers 222

Public Relations Assistant, Magazines 225

Advertising Sales Representative,

Newspapers and Magazines 228

Community Relations Coordinator,

Newspapers and Magazines 230

Advertising Assistant, Book Publishing 233

Publicity Assistant, Book Publishing 235

SECTION 8—FREELANCE AND

CONSULTING

Public Relations Generalist 238

Freelance Speechwriter 241

Freelance Copywriter 243

Freelance Graphic Artist 245

Placement Specialist 247

VIP Coordinator 250

Crisis Management Consultant 252

SECTION 9—MISCELLANEOUS

OPPORTUNITIES

Press Secretary, Government/Political 256

Director of Public Affairs,

College/University 259

Sports Information Director,

College/University 262

SECTION 10—APPENDIXES

I. Degree Programs 266

Colleges and Universities Offering

Majors in Advertising 266

Colleges and Universities Offering

Majors in Public Relations 272

II. Internships in Advertising and Public

Relations 282

III. Seminars, Workshops, etc. 285

IV. Trade Associations, Unions, and Other

Organizations 287

V. Advertising Agencies 294

VI. Public Relations Agencies 297

VII. Advertising and Public Relations

Recruiting Agencies 301

Glossary 306

Bibliography 309

A. Books 309

B. Periodicals 313

C. Directories 317

D. Media Directories 318

Index 320

About the Author 324

ACKNOWLEDGMENTS

I thank every individual, company, corporation, agency,

association, and union that provided information, assis￾tance, and encouragement for this book.

First and foremost, I acknowledge with appreciation my

editor, James Chambers, for his continuous help, encourage￾ment, and guidance. I am thankful to Kate Kelly, who, as

my initial editor, provided the original impetus for this book

as well as for a number of my other books. Thanks also to

Randy Gill and Neal Maillet for their help. I gratefully

acknowledge the assistance of Ed Field for his ongoing sup￾port in this and every project.

Other organizations and individuals whose help was

invaluable include: the Academy of Hospital Public Rela￾tions; Ellen Ackerman; Advertising Club of New York;

Advertising Council; Advertising Research Foundation;

Advertising Women of New York, Inc.; Julie Allen; Ameri￾can Advertising Federation; American Association of

Advertising Agencies; American Society for Hospital Mar￾keting and Public Relations; Art Directors Club, Inc.; Asso￾ciation of National Advertisers; Association of Theatrical

Press Agents and Managers; Dan Barrett; Lloyd, Barriger,

Barriger and Barriger; Debra Barnes; Allan Barrish; Warren

Bergstrom; Eugene Blabey, WVOS Radio; Robert Boone,

Isle of Capri Casinos; Theresa Bull; Business/Professional

Advertising Association; Liane Carpenter; Earl “Speedo”

Carroll; Eileen Casey, Superintendent, Monticello Central

Schools; Casino Career Center; Mary Cawley; Anthony

Cellini, Town of Thompson Supervisor; Patricia Claghorn;

Andy Cohen; Bernard Cohen, Horizon Advertising; Dr. Jes￾sica L. Cohen; Lorraine Cohen; Norman Cohen; Jan Cor￾nelius; Crawford Memorial Library Staff; Margaret Cross￾ley, Nevada Society of Certified Public Accountants; Meike

Cryan; Direct Marketing Association, Inc., Mark Di Raf￾faele, Direct Marketing Educational Foundation, Inc.;

Joseph Doucette, General Sales Manager, Middletown

Honda; Dan England; Dress Barn; Michelle Edwards; Scott

Edwards; Valerie Esper; Ernest Evans; Field Associates,

Ltd.; Deborah K. Field, Esq.; Edwin M. Field; Lillian

(Cookie) Field; Mike Field; Robert Field; Selma G. Field;

Finkelstein Memorial Library Staff; David Garthe, CEO,

Graveyware.com; John Gatto; Shelia Gatto; Sam Goldych;

Alex Goldman; Grey Advertising; Gary Halcott; Joyce Har￾rington; Hermann Memorial Library Staff; Joan Hezza;

Joan Howard; Jo Hunt; International Council of Shopping

Centers; Julia Jacobs; Jimmy “Handyman” Jones; Margo

Jones; Dave Kleinman; Janice Kleinman; Dr. John C. Koch,

Sullivan County Performing Arts Council; Bruce Kohl,

Boston Herald.com; Tom Lagrutta; Karen Leever; Liberty

Public Library Staff; Lipman Advertising; William Little,

Jr.; Dorothy Marcus; Robert Masters, Esq.; McCann Erick￾son; Judy McCoy; Lois McCluskey; Phillip Mestman; Rima

Mestman; Beverly Michaels, Esq.; Martin Michaels, Esq.;

Monticello Central High School Guidance Department;

Monticello Central School High School Library Staff; Mon￾ticello Central School Middle School Library Staff; Sharon

Morris; Ellis Norman, UNLV; Dorothy Olim; The One

Club; Outlet Bound; Ed Pearson, Nikkodo, USA; Barbara

Pezzella; Public Relations Society of America; Doug Pup￾pel; Harvey Rachlin; Ramapo Catskill Library System;

Doug Richards; John Riegler; David Rosenberg, Human

Resources Manager, Grey Advertising; Howard Rubenstein;

Diane Rudd; Saatchi & Saatchi Advertising; Joy Shaffer;

Raun Smith; Society of Illustrators; Laura Solomon; Laurie

Spar; Parke Spencer; Aileen Spertell; Matthew Strong; Tom

Sutton; Thrall Library Staff; Marie Tremper; Brian Vargas;

Kaytee Warren; Carol Williams; John Williams; John Wolfe;

WTZA-Television; WSUL Radio; WVOS Radio.

My thanks also to the many people and companies who

provided material for this book who wish to remain

anonymous.

FOREWORD

It’s exciting to pick up the new edition of Shelly Field’s guide

to Career Opportunities in Advertising and Public Relations

and discover that the book’s relevance has only grown in

recent years. Of course there’ve been changes in the land￾scape of new media since the third edition was published, but

career opportunities in PR and advertising have kept pace and

there remains a strong need for creative individuals who can

shape the message to bring about bottomline results.

The explosion of online information, whether through

Web sites complementing traditional news outlets or

through blogs and other digitized formats, has only

enhanced the role of media in our culture. It sometimes

seems as if everybody’s plugged into one news source or

another all the time. What this means for people looking to

enter the fields of public relations and advertising is that the

pace of everything has increased—but so has the number of

places in which to communicate a client’s message. Our job

as professionals in the communications industry is to plunge

into the fray and recognize that while strategies and formats

might change, the basics of the business remain the same.

You still need to develop strong writing and oral presenta￾tion skills. You still have to be able to think on your feet and

work hard. And you still have to make integrity and honesty

an absolute priority in everything you do. In order to acquire

these assets, a good guide to the business is essential.

I’ve always seen three main tracks of activity at the core

of any information service business: creating a brand iden￾tity; managing the flow of information to all types of audi￾ences; and shaping public perception of both the brand and

the information flow. Those essentials haven’t changed in

the digital age. As publicists and advertisers, we’re still the

people who stay out of sight creating the message that meets

the public eye.

Fifty years ago, I began my own public relations agency.

Probably from my father’s strong influence—he was a

police reporter—the firm developed and has grown to func￾tion a good deal like a newsroom. On any given day, we’re

interviewing newsmakers for quotes, writing, sharing ideas

between colleagues, following the breaking news on the

wires and doing our best to channel all this information fir￾ing at us into stories that enable our clients to achieve their

goals. Just like in a newsroom, you can never be sure of the

developments that the next half-hour will bring, let alone the

next day. But whatever comes at you, you’ve got to draw on

all your skills to communicate the client’s message. You’ve

always got to remember that you have your own story to

break; and wherever possible, other stories should be feed￾ing into the one you’re trying to tell.

I think Shelly Field’s Career Opportunities in Advertis￾ing and Public Relations is a terrific road map for anyone

either entering the field for the first time or contemplating a

move to a new firm. Not only does she do a great job of

explaining the opportunities out there today, she gives read￾ers the necessary resources to translate her lessons into new

strategies to meet the inevitable changes that will come as

the fields evolve. Both advertising and public relations are

now such broad industries that you need a guide like never

before to find your way around. With Shelly’s book in hand,

you’ll make your way through the maze just fine.

Howard J. Rubenstein

President

Rubenstein Associates, Inc.

Public Relations

HOW TO USE THIS BOOK

Purpose

The advertising and public relations industries offer a myr￾iad of careers. Thousands of people want to work in these

interrelated industries but have no idea how to go about get￾ting jobs. They are not aware of the career opportunities,

where to find them, or the training required to be successful

in their quest.

Until the first edition of this book was published in 1989,

there was no single reliable source describing the major job

opportunities in the advertising and public relations indus￾tries. Four editions later, this book still serves as a guide for

all those seeking a career in these industries. The 2006 edition

of Career Opportunities in Advertising and Public Relations

includes all the updated information you need to prepare for

and find an exciting and rewarding job in these fields.

This book was written for everyone who aspires to work

in any aspect of advertising and public relations but doesn’t

know how to start. It was written to help you get a great job

and climb the career ladder to success.

The 88 jobs covered in this book encompass careers in

agencies and in the corporate world. There are very few

types of organizations in the country, or in the world for that

matter, that do not need or use advertising and public rela￾tions in some form. Opportunities exist in a wide array of

companies and businesses, not-for-profit organizations, tele￾vision and radio stations, publications, political parties,

schools, and governmental entities as well as online busi￾nesses and Web sites.

Advertising and public relations are multibillion-dollar

industries whose growth continues with a multitude of

career opportunities. The advertising and public relations

industries need a variety of people with many different tal￾ents. Secretaries, receptionists, accountants, executives,

salespeople, publicists, press agents, copywriters, computer

technicians, artists, writers, designers, Webmasters, and oth￾ers are required. The trick in locating a job is to develop

your skills and use them to get your foot in the door. Once

in, learn as much as you can, work hard, and climb the

career ladder into other positions.

This fourth edition includes updated information neces￾sary to prepare you and help you find an exciting and

rewarding career in these fields.

Sources of Information

Information for this book was obtained through interviews,

questionnaires, and a wide variety of additional sources. Some

information came from personal working experience. Other

data were obtained from business associates and colleagues in

various positions in advertising and public relations.

Among the people interviewed were men and women in

all aspects of the advertising and public relations industries.

These included people in the corporate world, colleges,

trade associations, not-for-profit organizations, newspapers,

magazines, radio and television stations, politics, and gov￾ernment. Also interviewed were publicists, public relations

counselors, advertising agency owners and employees,

hotel, nightclub, and restaurant owners and managers, Web

site marketers, freelancers, and businesspeople. Employ￾ment agencies were contacted as well as recruiting firms,

schools, personnel offices, unions, and trade associations.

Organization of Material

Career Opportunities in Advertising and Public Relations is

divided into nine general employment sections. These

include: Corporate and Industry; Agencies; Radio and Tele￾vision; Sports and Entertainment; Hospitality and Tourism;

Nonprofit Agencies; Publishing; Freelance and Consulting;

and Miscellaneous Opportunities. Within each of these sec￾tions are descriptions of individual careers.

There are two parts to each job classification. The first

part offers job information in a chart form. The second part

presents information in a narrative text.

In addition to the basic career description there is infor￾mation about unions and associations, as well as tips for

entry. Seven appendixes, a glossary, and a bibliography are

offered to help locate information you might want or need to

get started looking for a job in the field. E-mail addresses

and Web sites are included when available for companies

listed in the appendixes. This should make it even easier to

obtain additional information.

Your career in advertising and/or public relations can be

exciting, glamorous, and fulfilling. Whichever facet of the

business you choose to enter, your work can be far-reaching

in terms of its effects on individuals, the community, and

even a worldwide audience.

This book will help you prepare for a great career you

will love. It will give you the edge over other job seekers.

The jobs in advertising and public relations are out there

waiting for you. You just have to go after them.

Shelly Field

www.shellyfield.com

INTRODUCTION

The advertising and public relations industries are multibil￾lion-dollar businesses. Thousands of people work in these

industries. One of them can be you!

Advertising and public relations coupled together can

have a significant effect on people. Every time you make a

decision to buy a product, choose a vacation spot, vote for a

political candidate, watch a television show, go to a movie,

read a story about an entertainer, celebrity, new product or

business, or even choose a Web site search engine you are

feeling the effects of both of these disciplines.

We are surrounded by advertising on a daily basis: televi￾sion commercials, radio spots, advertisements in the newspa￾per or magazines, highway billboards, bright pylon signs on

buildings, mass transit posters, or even banner or pop-up ads

on the Internet. We are similarly surrounded by public rela￾tions campaigns that attempt to provide us with opinions,

often trying to influence us to change the ones we have now.

A career in advertising and public relations can be chal￾lenging and demanding. It can also be glamorous, fun, and

very rewarding.

As you read the various sections in this book, searching

to find the job you have always dreamed about, keep in

mind that there are many ways to get into advertising and

public relations. I have provided you with the guidelines.

The next step is yours.

Within each section of this book you will find all the

information necessary to acquaint you with the important

jobs in both industries. A key to the organization of each

entry follows.

Alternate Titles

Many jobs in advertising and public relations, as in all

industries, are known by alternate titles. The duties of these

jobs are the same, only the names are different. The title

varies from company to company and from agency to

agency.

Career Ladder

The career ladder illustrates a normal job progression.

Remember that in the advertising and public relations indus￾tries there are no hard-and-fast rules. Job progression may

occur in almost any manner.

Position Description

Every effort has been made to give well-rounded job

descriptions. Keep in mind that no two agencies or compa￾nies are structured in exactly the same way. Therefore, no

two jobs will be precisely the same. For example, note the

figures on the following pages. These illustrate tables of

organization for a typical advertising and public relations

agency and a typical communications department within a

corporation. However, as no two companies are set up the

same way, other agencies and corporations might have dif￾ferent tables of organization. The company might have peo￾ple reporting to other executives. The company might also

eliminate some positions on the chart or add others.

Salary Range

Salary ranges for the 88 job titles in the book are as accurate

as possible. Salaries for a job will depend on the size and

location of a company as well as the experience and respon￾sibilities of the individual.

Employment Prospects

If you choose a job that has an EXCELLENT, GOOD, or

FAIR rating, you will have an easier time finding a job. If,

however, you would like to work at a job that has a POOR

rating, don’t despair. The rating means only that it is diffi￾cult to obtain a job—but not totally impossible.

Advancement Prospects

Try to be cooperative and helpful in the workplace. Don’t

try to see how little work you can do. Be enthusiastic, ener￾getic, and outgoing. Do that little extra that no one asked

you to do. Learn as much as you can. When a job advance￾ment possibility opens up, make sure that you are prepared

for it.

Education and Training

This book outlines the minimum training and educational

requirements, but this does not mean that it is all you should

have. Get the best training and education possible. A college

degree does not guarantee a job in either advertising or pub￾lic relations, but it will help prepare you for life in the work￾place.

Experience, Skills, and Personality Traits

These will differ from job to job. However, any job will

require a lot of perseverance and energy. You will also have

to be articulate. An outgoing personality helps. Contacts are

important in all facets of business; make as many as you

INTRODUCTION ix

can. These people will be helpful in advancing your career

and helping you network.

Best Geographical Location

Most major agencies are located in cities such as New York,

Atlanta, Los Angeles, Chicago, Detroit, Boston, Minneapo￾lis, Pittsburgh, Washington, Dallas, and Cleveland. This

does not mean that these are the only locations in which to

look for employment, however. Smaller agencies or those

found in other cities will often offer easier entry into the

advertising and public relations world.

Jobs in television, radio, publishing, hospitality, tourism,

and entertainment may be located both in large cities and in

less populated areas. While government or political posi￾tions may be located in Washington, D.C., or in any of the

state capitals, they might also be found in other areas.

Opportunities in corporate and nonprofit organizations may

be found almost anywhere in the country.

Unions and Associations

Unions and trade associations offer valuable help in getting

into the advertising and public relations industry, obtaining

jobs, and making contacts. They may also offer scholar￾ships, fellowships, seminars, and other beneficial programs.

Tips for Entry

Use this section for ideas on how to get a job and gain entry

into your area of interest. When applying for any job,

always be professional. Dress neatly and conservatively for

interviews. Don’t wear sneakers. Don’t chew gum. Don’t

smoke in the reception area before an interview or during an

interview. Don’t wear heavy perfume or cologne. Always

have a few copies of your résumé with you. These should

look neat and professional. Have résumés typed and well

presented. Make sure you check and recheck for errors in

grammar, spelling, and content. Don’t just rely on your

computer’s spelling and grammar checker.

If you are applying for a creative job such as artist or

copywriter, put together a portfolio of your best work. Make

it neat and imaginative. This will help illustrate your poten￾tial. Bring this with you to all interviews.

Use every contact you have. Don’t get hung up on the

idea that you want to get a job by yourself. If you are lucky

enough to know someone who can help you obtain the job

you want, take him or her up on the offer. It will be up to

you to prove yourself at the interview and on the job;

nobody can do that for you.

Use the Internet to help you research companies, look for

jobs, get ideas, and keep up with trends. If you don’t have

Internet access at home, most schools, colleges, and public

libraries generally offer free on-site access.

Be on time for everything. This includes job interviews,

phone calls, work, meetings, sending letters, and answering

e-mails. People will remember when you are habitually late,

and this will work against you in advancing your career.

Learn something positive from every experience. Don’t

burn bridges. Don’t criticize prior bosses, clients, or jobs.

The advertising and public relations world is a small one. In

short do your best at all times. A good professional reputa￾tion will follow you throughout your career.

Have fun reading this book. Use it. It will help you find a

career you will truly love. The world of advertising and pub￾lic relations can be both glamorous and exciting. You will

wake up and go to work every day knowing that the results

of your job will be influencing others.

Don’t get discouraged. People rarely get the first job they

apply for. You may have to knock on a lot of doors, send out

many résumés, and apply for a lot of jobs, but you will even￾tually find the job of your dreams. When you do get it, share

your knowledge and help others get into the business too.

We love to hear success stories. If this book helped you

in your quest for a job and you would like to share your

story, go to www.shellyfield.com and let us know.

Good luck!

CORPORATE

AND INDUSTRY

Position Description

Many large corporations often comprise a number of smaller

companies or divisions, each with their own brand. Mars, Inc.,

for example, is the parent company of many brands, including

3 Musketeers, M&Ms, Skittles, Snickers, Mars, Milky Way,

and an array of others. Similarly, the Sara Lee Corporation not

only has its own Sara Lee brand, but also well-known brands

such as Hillshire Farms, Kiwi, Jimmy Dean, and Playtex.

While there generally is a corporate marketing director,

many companies with multiple brands also have specific

Brand Managers. These are the individuals responsible for

developing and implementing marketing campaigns for

their particular brand.

Depending on the structure of the company, Brand Man￾agers can have an array of responsibilities. Individuals are

expected to develop both long- and short-term strategic mar￾keting plans for the brand. These might include marketing

initiatives, special packaging, and/or point of purchase

pieces for the specific brand, as well as promotions, sweep￾stakes, contests, giveaways, and coupons.

The Brand Manager is expected to develop budgets for

his or her department. In doing so, the individual deter￾mines how best to spend the monies allocated in order to

increase sales. Should more monies go toward research?

What about advertising? How about changing the packag￾ing? The decisions of the Brand Manager can affect the

bottom line of the brand.

Brand Managers often work with the research and devel￾opment team. This might be necessary, for example, to

determine how products within the brand can be improved.

Would customers purchase more if products were offered in

single-serve packages? Is a sauce too spicy? Does the pack￾aging need updating? Do consumers purchase a product

once and then not again? The Brand Manager works with

2 CAREER OPPORTUNITIES IN ADVERTISING AND PUBLIC RELATIONS

BRAND MANAGER, CORPORATE/INDUSTRY

CAREER PROFILE CAREER LADDER

Duties: Develop, direct, and implement marketing efforts

for a specific brand or product; identify key markets and

potential customers; develop pricing and distribution

strategies

Alternate Title(s): Brand Marketing Manager; Product

Manager

Salary Range: $30,000 to $150,000+

Employment Prospects: Good

Advancement Prospects: Good

Best Geographical Location(s): Positions may be located

throughout the country; greatest number of opportuni￾ties will exist in cities with many large corporations or

manufacturers.

Prerequisites:

Education or Training—Minimum of bachelor’s degree

in marketing, communications, liberal arts, advertising,

public relations, or related field

Experience—Experience in marketing and branding

Special Skills and Personality Traits—Creative, com￾munication skills; detail-oriented, motivated, decision￾making ability; people skills; supervisory skills

Brand Manager for a Larger, More

Prestigious Brand or Corporate

Marketing Director

Brand Manager

Assistant or Associate Brand Manager,

or Brand or Product Executive