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-moreFOR IMMEDIATE RELEASE CONTACT: Justin Pierce
310-962-6001
Alex Boekelheide
213-821-6258
Annual Internet Survey by the Center for the Digital Future
Finds Large Increases in Use of Online Newspapers
Center director Jeffrey Cole:
“Greatest opportunities in their existence” await newspapers
that can move decisively online
LOS ANGELES, April 28, 2009--In a year when the woes of newspapers -- layoffs,
consolidations, and outright closings -- are more extensive than in any period in memory, strong
evidence of the changing nature of media use in America may be found in a single statistic:
Internet users report a large increase in time reading online newspapers, according to the annual
survey conducted by the Center for the Digital Future at USC’s Annenberg School for
Communication.
In questions about reading online and print newspapers -- key elements of the eighth
annual comprehensive study of the impact of online technology on America -- the Digital Future
Project found that Internet users read online newspapers for 53 minutes per week, the highest
level thus far in the Digital Future studies.
In contrast, Internet users in 2007 reported 41 minutes per week reading online
newspapers.
The Digital Future Project also found that 22 percent of users said they stopped their
subscription to a printed newspaper or magazine because they could access the same content
while online.
“The most significant trend about how Americans are changing their news reading habits
may be found in comparing the use of online media by light users vs. heavy users,” said Center
director Jeffrey I. Cole. “Heavy Internet users spent 65 more minutes per week reading online
newspapers than do light users.
“This raises the question: how will the media habits of the current generation of light
users change as online content continues to expand?” Cole said. “What ramifications will these
changes have for the newspapers of America?”
“We’re clearly now seeing a path to the end of the printed daily newspapers -- a trend
that is escalating much faster than we had anticipated,” Cole said. “The decline of newspapers is