Bài tập nhóm factors affecting customer satisfaction a case study on g7 coffee

Table of contents

Table of contents...................................................................................................1

FACTORS AFFECTING CUSTOMER SATISFACTION: A CASE STUDY

ON G7 COFFEE....................................................................................................2

1. Why study Customer Satisfaction on G7 coffee?....................................2

2. Literature review and proposed theoretical framework........................3

2.1. Customer Satisfaction............................................................................3

2.2. Fundamental determinants....................................................................4

2.3. Theoretical Framework............................................................................5

3. Proposed research problem and hypothesis............................................7

4. Research process........................................................................................7

5. Methodology..................................................................................................7

5.1. Data collection method............................................................................7

5.2. Data analysis............................................................................................8

6. Time table:..................................................................................................8

7. Expected Outcomes of the proposed research...........................................9

8. References...................................................................................................10

1